What tool can I use to evaluate the domain authority of a competitor?
-
What tool can I use to evaluate the domain authority of a competitor?
-
Derrick,
"Domain authority" is pretty much a term that Moz coined back around 1995 as an alternative to Google's term "pagerank". Essentially the two describe the same thing and Moz's tools evolved since then as a means to quantify the factors that make up pagerank/authority. Moz's tools are a good place to start wrapping your arms around the strength of a competitor's site as compared to yours.
-
Hi Derick. https://moz.com/researchtools/ose/comparisons is great for back of the envelope calculations as is the Moz toolbar. If you want to get really in-depth you'll likely want to run some full reports, export, and go through the data in a spreadsheet.
The http://moz.com/labs/link-finder Competitve Link Finder is also nice for seeing areas to gain lift that your competitors have already found.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you separate keywords in body text?
Keyword example "Best Chocolate Donuts" Could your keywords be written as "If you are always looking for the best quality ingredients, and you are a chocolate lover, you will love our donuts" Does that satisfy the keyword requirement or does it have to be exactly " We have the best chocolate donuts Chicago has to offer"
Moz Pro | | JLehto820 -
New URL, new physical address, New Name. 30 point drop in Domain Authority. Yikes.
I have a client who is asking for SEO help after renaming their business, getting a new URL, and somehow having an address change (without moving to a new location...weird...I know). This has set them back big time in terms of their domain authority (they went from a 46 to a 15 in DA). The web developers they work with put a 302 redirect in place from their old URL (home page), which had 10,477 links from 52 root domains, to their new URL's home page. Open site explorer shows that they now have 5 links! We can improve some of the local search set backs from the name and address change with a citation audit and clean up, but the domain name change is a killer. So here's my question or questions, really: Do we need to manually rebuild links with partner websites? I know there is debate around the actual link juice passed along from a 302 vs a 301 redirect (despite what has been publicly stated by Google). Or is this just a waiting game while old links get recrawled?
Moz Pro | | TheKatzMeow1 -
Moz Pro Tools
Hello I ran into a error while using Moz Pro Tools Crawl Site feature. Stating that my wordpress website could not be crawled. When contacting moz they sent me this screenshot stating the reason for this error is because of the odd ip address highlighted in yellow. Only time I've seen this particular ip-address is during local development. If anyone has any advice on how to fix this or what may have caused this issue. I feel this maybe effecting the site's overall search visibility. ednqnL7
Moz Pro | | willakawillow220 -
Can using url builder for campaign tracking impact link equity?
We have used the URL builder tools for building custom links that are placed on our referrer websites mainly for campaign tracking in Google Analytics, but when you use a shortened link on another website how does that impact the the link juice or equity? Is there any negative impact on the link rankings? Or should you provide the specific landing page url to the company that will be posting a link to your site?
Moz Pro | | CSobus0 -
Annotations in Moz tools?
Beginner question, I know, but is there a way to add an annotation or event to the Moz tools, as I can in Google Analytics? I'd like to mark when a change was made. Thanks.
Moz Pro | | KelloggMoz0 -
Why can't I get the search volume data from Google in the Keyword difficulty tool?
Hi, For some reason I can't get the traffic data from Google. when I'm doing a keyword research via the Difficult tool then i need to check the keywords volume in Google Adwords and copy the words into MOZ's keyword tool to check feasibility. mZGRSbC.png?1
Moz Pro | | Indiatravelz0 -
So noob while adding competitors, why i can't add sub-directory or specific url?
I try to add my competitors but failed, but there is only sub domain we can add to competitors, so how can i add a sub-directory or specific url to my competitors?
Moz Pro | | lfproseo0 -
SEOMoz Campaign Tool
I've noticed that when looking at the SEOmoz tool, specifically the On Page analysis tool, it is still looking at an old url. About two months ago I made updates to all of our category page URLs. Previously the old urls were stuffed with keywords, strange characters and were really long. When looking at the on-page tool though it is referencing the old urls for keywords and I'm wondering why? I figure its been long enough to recognize the new urls. Is the paring of a keyword and a url saved and just graded on a weekly basis to produce the report? I had expected to see the new url's by now which are also represented in the sitemap. Around that same time I also added our TellAFriend Page and Review pages to our Robots.txt file as not to be crawled but I still see these pages come up in the errors report. Should this update as well?
Moz Pro | | dgmiles0