What are some powerful reviews websites for online-only businesses?
-
Looking for a small handful of places that I can lead customers to, following a transaction with my dot com (i.e., no brick and mortar presence) business, so that they can leave reviews
Chiefly interested in the sites that Google is most likely to notice
Thanks!
-
Thanks everybody!
-
Google notices a series of review sites that it then uses to help support its ads and also consumers when making an informed decision about a product or service.
The reviews will in most cases be pulled into Google ads and displayed as an aggregate Star rating. You will also be able to click the ratings to see all the reviews. e.g. https://www.google.co.uk/shopping/seller?q=caravanguard.co.uk
Your start ratings will appear in your google ads if you have more than 30 reviews over 3 stars in the previous 12 months.
As for selecting a site to push your reviews to I would suggest you read this post.
1. Click on the + We base seller ratings on a number of sources including:
2. Then Click + We feature reviews via feeds from these independent review websites.It lists all those who are in effect Google Partners (Feefo, TrustPilot, Revoo and many more) these are probably best sites to use if you want a connection. However, do not discount the use of Facebook, G+ for further social proof and trust factors that consumer now crave when making in informed desicion about a purchase.
Finally as a note - if you do not use any of the Google Partner sites, make sure you bring some reviews to hold on your own site, maybe a simply review collection form, You can then use the schema for rating to display your aggregate ratings in your organic listings, this helps them to stand out from the rest.
See here for Aggregate Ratings Schema and here for individual ratings.
Hope this helps.
Tim
.
-
Yotpo is a good review system. I have used it for a long time and I love it. The customers have a pretty easy time using it also. I hear good feedback from them. Have you looked into Google Trusted Stores? They offer a review system as well.
-
Google also pulls reviews from around the web. I have seem some from Yelp, Facebook, and n49 personally. Although I am in Canada so that may influence it to a degree. If you have reviews around the web and want to see if Google finds them then Login to you My Business account https://www.google.com/business they list reviews from around the we and where they found them.
-
resellerratings.com is one, but there aren't a huge number of these. Sites that are online presence only usually get reviews via industry relevant blogs on the front-end, i.e. a blogger buys and reviews the product and places the review on their own site. Google will definitely notice these as they're almost always linking back to the company / online store.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best online reputation management software for generating legitimate Google (and other online) reviews?
Hello! Does anyone have a good experience with using an online reputation management tool to help generate online reviews for a Google My Business listing, Facebook, etc? The reason I ask about a review software is because of my client's age demographic (50+), so we need to have an automated system to request reviews from their clients and to make it simple for them to leave reviews.
Reviews and Ratings | | eport122 -
Purchasing and rebranding practice with bad reviews
An optometrist is looking to buy a practice with really bad Google reviews. They want to rebrand it under their name. This practice has pretty bad SEO as well. What should they do? Should they just mark the GMB page as permanently closed then make a new one under the new business name? Or is that risky or considered spammy since the "new" practice is also an optometrist? Could Google think it is a duplicate or an attempt to trick them?
Reviews and Ratings | | Mike-i0 -
Does embedding Yelp reviews hurt SEO?
Yelp has embed code for reviews now - does it count as duplicate content? Will this hurt or help my SEO?
Reviews and Ratings | | LindaWolfe0 -
Local Search for Home Businesses
I'm a home based business. I know Google has cracked down on PO boxes and UPS locations. What is one to do if they work from home but don't conduct business with clients from their home office? How can I get an address that's Google-approved?
Reviews and Ratings | | FathomMarketing1 -
Have You Influenced Google's "Reviews From Around the Web"?
This seems like a frustration for many who do SEO for local business. The Google Plus aggregation of reviews is vaguely created and out of our control. Or is it? The most I can find about it is at: https://support.google.com/business/answer/3474120?hl=en&ref_topic=6109351 I have clients in the accommodation industry who are reviewed thoroughly on similar sites to one another. Some of these clients have 100+ "Reviews From Around the Web" where as others are stuck at one or two reviews. My thoughts are that the business name, address, and phone details would allow Google to link the review with the local listing. I'm not sure and doubt this is just the case because the low-review listings have consistent NAP details. Have you been able to get reviews aggregating for a local business in their Google Plus?
Reviews and Ratings | | fastrack1 -
Google Reviews
We operate a printing company, and at the moment we have two locations in Houston, Texas. Our newest location just opened and so it has no reviews and no real content on Google +. A very satisfied customer seems to have posted two back to back reviews on the second location and it now seems that location no longer pulls up. It used to be that when you googled our business name that both locations pulled up it seems to pull just first more well established location. The second location can still be found but for whatever reason it no longer shows up with our other results. Should we tell the client to remove one of the reviews? I hope we don't get penalized for this Appreciate your feedback. C
Reviews and Ratings | | RETEX0 -
Using structured data for reviews - for negative or warnings.
We all use review markup today and we use it linearly as only a vote up or down. My question is around a site that will judge the negative impacts of given chemicals introduced into certain waterways. (Sorry, I must protect the client so I cannot give out all the info; I hope this is enough for a reasonable understanding.) Is there anyone who has ever used or is aware of any markup that does not result in a star? So, if we use the current system, we end up where a bad chemical gets a ton of single stars. In essence what we are measuring is degrees of Positive. With four stars there is no zero positive, but 25%, 50%, 75%, and 100% (Ok unless it is aggregated). I want to be able to show degrees of negative and obviously stars would be confusing. So, have a symbol that connotes a negative (skull and crossbones, X, !!, etc.) and the more of these someone marks shows more displeasure or more danger. Are there any ideas for this or any occurrences already on the Internet you may be aware of? Preference would be to be able to at some point have search engines show them as snippets. Thanks to all you Mozzers, Robert
Reviews and Ratings | | RobertFisher0 -
Grade Us vs 5 Star Reviews?
We need to get some more reviews, so we're looking at either getting Grade Us or 5 Star Reviews' services. Does anyone have strong feelings about either one? Or another service? Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0