Calculating a combined follower score for social media
-
I'm working on a set of social media metrics for a client, and thought of doing a follower score - sort of like a combined influence rating of all the user's followers. Has anyone done something like this before on Facebook or Twitter?
Also, what would be an effective way of creating this score?
-
Moz's own Followerwonk does this for you: https://followerwonk.com/ along with using a Moz Pro account to connect in and compare various social media stats. Outside of those, there are several other similar tools:
socialbro.com
crowdbooster.com
simplymeasured.comAmong others. You should be able to come up with metrics using the above. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Social Media hold value with SEO? If so then how?
Hey So I've been doing some research and it looks like theres a "human authority" and a "Page authority". I dont know if it is still relevant or if it has all changed because of Panda. Does social media still hold any SEO value? Do social media platforms like Pinterest and Youtube and twitter drive any valuable Anchor texts to your domain boostin your domain's authority or the page that it is linking to's authority?
Social Media | | rpaiva1 -
Which wordpress pluggin would you advice for related posts and for social share
Which wordpress pluggin for my website would you advice for related posts and for social share that won't slow to much page speed? I had shareolic but with de new wordpress update MySql database went slow although page speed was not affected it produces a biggest consumption of the database making editing post very slow so i desativated and now i am looking for similar o all one one pluggins that uses related posts and related pages. And a social share pluggin also. Any advice? Wich one do you use on your website?
Social Media | | maestrosonrisas0 -
Does anyone know how engagement is defined/calculated in FollowerWonk?
In a comparison of Twitter accounts, FollowerWonk shows something called Engagement % Rate. I've looked but I cannot find any information about how this score is calculated or what it is based on. Does anyone know?
Social Media | | KNect3650 -
Crawling of Social data
Just a quick inquisitive question. Websites like Facebook and Twitter arent public, they obviously allow a page title and snippet of account info in search results. So how are is social metrics gathered as regards to Tweets or Shares or Likes etc. in crawling data gathering? Would this give some insite how best to share social media too?
Social Media | | xtopher660 -
Do social media buttons work better "within" a website or "outside" of a website?
Websites like techcrunch.com include the social media buttons (+1, FB like, linkedin etc.) to the left of their articles so they seem to float outside of the content. Some even let the social media buttons wander while scrolling, so that they are always visible (e.g. here: http://www.kirstenwinkler.com/news-from-palabea-and-how-to-prepare-kids-for-tomorrow/). The "traditional" way has been to include the buttons within the content, e.g. on top of the article or on the right hand side. I was wondering which alternative has the largest impact. Intuitively "outside" of the content should be more visible as it "breaks" with the website design. Has anyone done an empirical test which version gets more clicks?
Social Media | | aschroet0 -
Outsourcing social media optimization
Is it a good idea to outsource social media optimization or is it something that has to be done in-house? I understand the question is kind of vague, but what I had in mind was to have an offshore contractor post daily about individual products and try to increase our following on twitter/facebook (i.e "social footprint").
Social Media | | inhouseseo0 -
Can you recommend a social media guide?
We have a summer intern we need to give a handbook/guide on social media strategies, best practices, etc. Any recommendations? It can be free or paid, as long as it is accurate and up-to-date!
Social Media | | AdamThompson1 -
Social Media Campaigns
Hey SEOmoz Community, I have a couple questions about social media campaigns. Which KPIs do you use for social media campaigns? How do you determine realistic campaign goals? I am looking at projecting the number of followers/fans and the amount of traffic a site can expect to see as a result of this growth. Any suggestions. Thanks! Geoff
Social Media | | GeoffKenyon0