Not a mobile friendly website, will it hurt my rankings?
-
Unfortunately my website is not mobile friendly. As it is based on clickable links within an image there is no way to adapt it either. Now, I have heard Google is getting serious about mobile friendly design, how will this impact my ratings? My current analytics show 57% desktop, 24% mobile and 19% tablet. I really like the design of my site with the clickable images and would hate to have to change it because Google says so :-(.
My website is http://tamarindobeachinfo.com
-
I totally agree with Moosa....I am guessing you also have limited resources. Maintaining two separate sites, one desktop and one mobile requires a lot of major time that most small businesses and small website owners just don't have. One version of your site that's managed via one CMS that is a responsive design is the way to go if you are short on time and resources...and let's face it...even if you are an enterprise corporation, you are still short on on resources.
-
as in the m. version for mobile users only? i would say its not a bad idea but you have to be very smart when redirecting URLs based on the device.
If you ask me what i would have done if i was facing the similar scenario, i will go for a responsive website as its a one solution for all devices and different size screens.
hope this helps!
-
Thank you all, I will go back to the drawing board. What is your thought on designing a separate version for mobile use?
-
Hi Ilka,
- I agree with Dana & Moosa the way to think of this is Google wants to serve the best site for its users and the largest growing sect as well are mobile users.
- In Webmaster tools you will see nonresponsive pages labeled as errors that is a pretty big deal.
- As Dana pointed out April 12 was when the change the algorithm occurred.
- You may want to look at your analytics and see if there is something else occurring.
- With that said I think Google has made it very clear that the end-user comes first and if that end-user cannot find the content because they're on a mobile device your site is not as valuable.
- I took a look at your site. Luckily is not very hard to modify you can easily make it responsive and here's some information that I hope will help you.
http://www.feedthebot.com/mobile/configure-viewport.html
by placing your sites URL in the link below you will be given instructions on how to configure your exact site so it is mobile friendly as well as some other helpful tips.
http://www.feedthebot.com/mobile/
Hope this helps,
Thomas
-
I totally agree with Dana, Google consider this mobile friendly website as part of their ranking algorithm. If you would asked me few months before I would have said its important to have a mobile friendly website as it will serve your users better but from the ranking standpoint, its ok to live with the current version of the website but now after the Google official announcement its must to go either responsive or a separate mobile version of the website.
Whatever you choice but if you don’t have a mobile website it will hurt your rankings no matter what.
Hope this helps!
-
Hi Ilka,
Unfortunately, it's probably now more important that you initially realized. This past week, Google announced that mobile usability will be a ranking factor in their algorithm beginning April 12th of this year. On the up side, there may be ways to maintain the design elements of your site that you like while maintaining mobile usability, you just might need a little help. Remember, no matter how much in love you are with your design, if it's not serving your end users, and the devices that they are accessing your site from....the design is not serving your business goals.
Think of it more like this: Google is saying you have to change your site. Google is trying to tell you that your visitors want you to change your site...that's a whole different thing.
Here's a link to the Google announcement: http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html
That's probably not exactly what you wanted to hear, but it is important to know where things are headed. If 25% of your site traffic is currently coming from mobile it might be safe to say that will double to 50% over the next year.
Cheers,
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is user engagement a ranking signal?
Read something about user engagement might be a signal that Google uses, along with links and on-site optimisation, to decide if a search result goes up or down. What should I believe and what are the developments in this field?
Algorithm Updates | | MozzieJr0 -
Ranking dropped with no page changes
My rank for a keyword went from ranking #1 to #22. The page grade for this keyword is A, there was no site structure changes. The only thing I can see is that tumblr and reddit and other sources are now listed for this keyword and it's difficulty went from the mid-low teens to 28%. However, even given that, I do not a see a reason for this keyword alone to fall so far. It was giving us a ton of traffic, in fact, most of our organic search results came from this term for nearly two months. And 2 weeks ago for no reason, we were pushed to page 3. Has anyone else had similar experiences how do you counter it, and what can we do?
Algorithm Updates | | mozmemberanon0 -
Website dropping from page 1google uk
Hi all, Firstly let me stress I am not really SEO minded, I know the very basics and that is about it. I am a driving instructor in the UK and have had my website (Wordpress) on page 1 for about 3 years now round the position 3 mark but for the last few months it has been dropping and is now right at the bottom of page 1 so no doubt a few more days and it will vanish completely from page 1 of google.co.uk . I was wondering if someone could just have a quick look at the page to see if they can see anything obvious that wouldn't be seen by me! The search term is " Driving Lessons Worcester " and the page that has always show on page 1 of google is .. http://www.passlee.com/driving-lessons-worcester.html I also had another site on page 1 for about 2 years which was www.drivinglessonsworcester.com this has also vanished to page 5 over the last 3 to 4 months. What really hurts is I made a website for another local instructor using WP and with similar setup to mine and that is now showing as No.1 on page 1 of google.co.uk!! So how is it the website I did for him is doing amazing yet mine is dieing a death when they are setup the same way but obviously different content! As I said I barely know the basics , I am sure a lot of you are thinking " Just go research " which I know I should and no doubt will, but I just wanted someone to have a very quick look to see if there was anything obvious! Kind Regards Lee Francis
Algorithm Updates | | germinus0 -
Increase of Directory websites in SERPs
Has anyone noticed a bump for Directory style websites in SERP after the recent Panda/Penguin updates . I am new to SEO but after monitoring one website in particular I have noticed that the site has dropped around 8 positions for location based queries and directory style sites such as yell.com, freeindex.co.uk, thompsonlocal.com all have seemed to moved up ever so slightly even above competior sites, which from memory were all below competior sites in previous search queries . I wonder what your thoughts are on this, or its possible that my site in question has been affected and I need to carry out more work to improve its positions back to its original. Your thoughts are welcome.
Algorithm Updates | | Carden0 -
Poor rankings in Bing/Yahoo
Hello, A site I'm working on ranks well in Google, but does poorly in Bing/Yahoo. Is there anything I should look at? Thanks,
Algorithm Updates | | PLP0 -
Re-direct domain ranking higher than main domain 6 months later
Hello, I have a question regarding a couple of our in-house domains & rankings. We have our main site which we've had for 3+ years, moderately optimised. And our separate site for another publication, this was it's own stand-alone site but now that site has been removed off our servers & the old domain a straight forward http re-direct via 1&1 to the main website. The old site was removed & forward set up before October 2011, however when searching Google for 'specification online' the old domain appears position #1. We have many other domains which are http re-directs with 1&1 and none of these have causes us this issue. What else can I do to get the old domain to stop showing up on Google? Domains in questions: Main site: http://specificationonline.co.uk Old site: http://housingspecification.com If you need any further info I'll be happy to provide as we owned both domains & hosting from day 1 so can access anything required.
Algorithm Updates | | thestudio40 -
Dramatic ranking shifts
I’m starting to notice some interesting behavior in Google rankings. It seems like most days, rankings move around but movements are relatively small. Then, maybe once or twice a month, there are days (like today) where everything seems to shift around in more dramatic fashion. I don’t know if it’s algorithm updates, or maybe they do light crawls every day and heavy crawls a few times a month..?? anybody have any idea what is behind these big waves of ranking changes?
Algorithm Updates | | znotes0 -
Are the latest Ranking Reports counting the new large format site links as positions?
Received my weekly ranking report this morning and noticed a specific keyword that I've been ranking in the 3rd or 4th spot has dropped a significant amount of positions. I tested the results myself and it appears the site links of the manufacturer are being counted as positions? My keyword has me in the 3rd position (although it is much lower on the physical page now because of the new format). I'm really wondering how this will affect organic listings going forward - this new format could be a game changer.
Algorithm Updates | | longbeachjamie2