Are new pages treated similar to new domains with respect to ranking?
-
Hello...I'm hoping to get some advice or guidance regarding the following.
My website has gone from a 30 page site about loans, to a 500 page site covering a much wider range of products such as mortgages and other more specific loan related pages.
All the new pages were made live at the same time, and I've been through GWT tools to add pages with in the Google fetch and most have been indexed fine.
My question is, how should I expect Google to treat all of these new pages? The site has changed massively and many of the new pages are at pages 3-4 for their key terms.
Will Google treat these new pages in the same way it may a new domain, e.g. it could be potenitally a couple of months before the pages start to rank better?
I appreciate that the terms are very competitive.
Thanks!
-
If you are publishing "fresh news" about subjects that appear on other websites, it can be extremely difficult to rank because of the immediate volume of content being published, much of it on powerful sites.
I can have established articles on my site, that have been there for years, this is a site with a DA of 76. These articles can be swamped in the SERPs by content being published on the New York Times, CNN, LA Times, and many other very powerful and very popular sites. My rankings will come back eventually, when the content is either deleted from the news sites or it is buried deep in their site as fresher news is added.
-
Thanks both for your comment, and feedback.
I have read on a few occassions that others are experiencing a kind of sandbox effect for new pages, regardless of root domain authority, on page or off page SEO/links. I suspect this sandbox/holding period is longer depending on the competition and content type. E.g, you would expect fresh news or viral content to be able to rank pretty quickly given it is time dependent if it is to be of value to the searcher/web user.
This article dated July 14 explains that there have experienced an approx 30 day "holding" period: http://seotraffichacks.com/respond-googles-new-30-day-links-sandbox/
-
Just reporting observations.....
I add a new article a few times per month on a domain that is strong and long-established.
The articles that I write usually target keywords that can be moderately to quite difficult. The articles are usually substantive with about 1000 to 3000 words and several images. In my opinion they are some of the better content on the web for their topics.
When these articles are launched they often rank ten to twenty pages deep in the SERPs. They stay there for months. I do nothing to promote them other than add them to category pages on my site, list them for a short time on the homepage and news page. After a few months the ones that target easy keywords might be in the first page of google. The ones that target moderate to difficult terms slowly climb the SERPs and may take a year, sometimes two years to reach the first page.
This is how I have published for years. Things have worked this way for years. I believe that google promotes these pages based upon how visitors respond to them. Slowly google figures out that visitors engage these pages and slowly promotes them up the SERPs. I zero time promoting them beyond my website. I would rather spend that time on the next article.
-
This is a big, "It depends," sort of question, but in general new pages are experiencing the benefits of established domains in both traffic to that domain (and thus potential new links coming from people visiting the new pages), the inherit DA of the domain that can be associated with pages on the domain, and benefits derived from other marketing channels to the domain as a whole. To keep it short, while a new domain has to establish every facet of it's authority and trust, a new page on a domain with lots of authority and trust will be established much faster. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to develop a good keyword I found on a new page on an established website or make a new site?
So I found a keyword that I want to go after, it gets over 30k searches a month, has a 100% CTR and has a difficulty of 42. Now my question is would it be better to build a page on our already established site (DA of 46) since the site and keyword are both related. Or would it be better to get a domain of that keyword and build a small site about it? The .com is taken but I could get a .co or .us just not sure if its worth making a new site or if I should just build a page on my current site about it.
Link Building | | americancasinoguide0 -
What is the importance of root domains linking to your website in Google's rankings? I notice our competition has a much higher number on keywords I'm analyzing. Thank you!
I've noticed our competition has a much higher number of "root domains" linking to their page than we do. Is this simply a result of more websites linking to them? How long does it normally take to build up these numbers/rankings? (I'm assuming it's a concerted effort, which I'll be researching.) Thank you!
Link Building | | mjfinet0 -
Manual action and no ranking impact?
Hello, I received the message in Google Webmasters Tools about unnatural links to site (https://www.youtube.com/watch?v=6UFHCw4Q_FQ) for two of my websites. I have a hard time undestanding why since I don't buy links, I don't do link exchanges and I don't directories or article directories. Anyways, I received this message on Friday and I didn't lose any rankings on either of those sites or at least not on my main keyword which is the only one that matters. Is it normal that I didn't lose any rankings? Would you advise I do anything specific? Thanks a lot.
Link Building | | EndeR-0 -
Posts and Page linking
Can I link from the post to page? I read on semoz that in order to avoid crazy linking I should not link from a post everywhere. Is it ok to link from some post which is in a category to a page?
Link Building | | VillasDiani0 -
301 Direct with a deleted domain newbie
Hello I'm wondering if the 301 redirect to your money site with a high pr deleted domain still works post penguin. Will all the link strength pass on to the new domain? What if the domain has nothing to do with your niche? Does that affect it or no?
Link Building | | 6786486312640 -
301 to main page or deeper page for best 'link juice'.
I have two rafting websites. One ranks high for one set of keywords. The other ranks okay for a different set. I want to redirect the whole second site to the first to give the first more link juice and hopefully lift the first site even more in the rankings. Would it be better to link to a deeper page of the 1st site. I have a page that does well for some long tail keywords or would it be better to link to the main page. Or is it a bad idea over all.
Link Building | | tkobrien0 -
Domain position on site:domain.com search
Hi, After the last week Google algotithm update, my web site index appears on 4th position when I search for site:www.domain.com If I make a simple search for domain or domain.com it ranks on first position. Is this a sign of a penalty ? What would be the cause ? Thanks
Link Building | | tranquilito0