Are new pages treated similar to new domains with respect to ranking?
-
Hello...I'm hoping to get some advice or guidance regarding the following.
My website has gone from a 30 page site about loans, to a 500 page site covering a much wider range of products such as mortgages and other more specific loan related pages.
All the new pages were made live at the same time, and I've been through GWT tools to add pages with in the Google fetch and most have been indexed fine.
My question is, how should I expect Google to treat all of these new pages? The site has changed massively and many of the new pages are at pages 3-4 for their key terms.
Will Google treat these new pages in the same way it may a new domain, e.g. it could be potenitally a couple of months before the pages start to rank better?
I appreciate that the terms are very competitive.
Thanks!
-
If you are publishing "fresh news" about subjects that appear on other websites, it can be extremely difficult to rank because of the immediate volume of content being published, much of it on powerful sites.
I can have established articles on my site, that have been there for years, this is a site with a DA of 76. These articles can be swamped in the SERPs by content being published on the New York Times, CNN, LA Times, and many other very powerful and very popular sites. My rankings will come back eventually, when the content is either deleted from the news sites or it is buried deep in their site as fresher news is added.
-
Thanks both for your comment, and feedback.
I have read on a few occassions that others are experiencing a kind of sandbox effect for new pages, regardless of root domain authority, on page or off page SEO/links. I suspect this sandbox/holding period is longer depending on the competition and content type. E.g, you would expect fresh news or viral content to be able to rank pretty quickly given it is time dependent if it is to be of value to the searcher/web user.
This article dated July 14 explains that there have experienced an approx 30 day "holding" period: http://seotraffichacks.com/respond-googles-new-30-day-links-sandbox/
-
Just reporting observations.....
I add a new article a few times per month on a domain that is strong and long-established.
The articles that I write usually target keywords that can be moderately to quite difficult. The articles are usually substantive with about 1000 to 3000 words and several images. In my opinion they are some of the better content on the web for their topics.
When these articles are launched they often rank ten to twenty pages deep in the SERPs. They stay there for months. I do nothing to promote them other than add them to category pages on my site, list them for a short time on the homepage and news page. After a few months the ones that target easy keywords might be in the first page of google. The ones that target moderate to difficult terms slowly climb the SERPs and may take a year, sometimes two years to reach the first page.
This is how I have published for years. Things have worked this way for years. I believe that google promotes these pages based upon how visitors respond to them. Slowly google figures out that visitors engage these pages and slowly promotes them up the SERPs. I zero time promoting them beyond my website. I would rather spend that time on the next article.
-
This is a big, "It depends," sort of question, but in general new pages are experiencing the benefits of established domains in both traffic to that domain (and thus potential new links coming from people visiting the new pages), the inherit DA of the domain that can be associated with pages on the domain, and benefits derived from other marketing channels to the domain as a whole. To keep it short, while a new domain has to establish every facet of it's authority and trust, a new page on a domain with lots of authority and trust will be established much faster. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
External Ranking Help
Hello, I am working on the following website: completesteamclean.ca and I have reached a plateau on how to increase my ranking to defeat my two top competitors. When I run competitive link metrics it would appear that where I seem to be lacking is in external links and linking root domains. Does anyone have any tips on how I can build these areas of the website? Any insight would be greatly appreciated! Thank you!
Link Building | | MainstreamMktg0 -
Is there a downside to "closing" a domain and 301'ing to to your main domain?
We have a domain which was optimized for a specific keyword. It does very well for that keyword, but seems like it has in turn caused our primary domain to be penalized (back to page 3) for that same keyword (We think they've figured out the connection). The optimized domain (only one page) has links on it to our primary domain, so I don't want to delete it as that's where our traffic currently comes from. But if I deleted it and 301'ed it to the primary domain is there a downside? Alternatively I could disavow it, but if the search engines know it's the same owner will they hold that against all domains? Or, alternatively again. Should I turn it into a more substantial website? Which could in turn remove it's "spamminess". Any suggestions are welcomed!
Link Building | | absoauto0 -
Missing Inbound Linking Domains
For some reason, our websites seem to be missing a number of authoritative inbound linking domains which seems to be a primary driver in lowering our domain authority as compared to our competition. Does anyone have any feedback as to why this might not be populating or is there something additional we need to do to have these show up? If it doesn't show up in MOZ is it likely that Google might also not be seeing these as inbound link domains? Thanks as always MOZ Community!
Link Building | | Leithmarketing0 -
Low Page Authority for key landing pages
Hi guys - I am struggling to understand why I have a Page Authority of 1 (!) for most of my key product landing pages. All of them are linked to directly from the Homepage, which has PA 46 and DA 40. Many of them are also linked to from high ranking external sites. Less valuable pages on the site, with far fewer links, seem to have much higher PA. For some reason these just don't seem to be registering the link juice which is flowing to them. In fact, OSE doesn't seem to register any links for them - perhaps this is the biggest clue? I am at a bit of a loss. Some of these pages still rank highly for relevant keywords on Google. But something clearly isn't quite right. Has anyone experienced similar?
Link Building | | HireSpace0 -
How is this site ranked so high on Google?
How on earth does "southeastasiatravelblog.com" rank No 3 on Google for "Asian travel blog"? It's just a collection of basically PR type travel articles. I have profiled its backlinks using Open Site Explorer and 71% of them are dead. The rest seem to be mostly "run of site" links from his other websites, which aren't particularly travel or Asia related. The highest PA for a live backlink to this site is a link from within his own website (PA 27, DA 15). Most of his backlink anchors are URLs and look fairly EMD to me. The site has few shares (6 FB shares, 7 FB likes, 1 Twitter share). So what makes it rank so highly for this phrase? My site I'm comparing against is "travelnasia.com" which is a fairly new domain with a DA 23, PA 31 and about the same amount of shares but far fewer backlinks at this stage because I recently changed URLs to shake off what might have been an algorithm penalty from Google. I am now receiving a growing level of Google search traffic again, but it's a long climb back. I'm looking at strategies, which is why I was checking out the site above.
Link Building | | Gavin.Atkinson0 -
Backlinks and Domain Authority
Hi there, I have a question on backlinks. I have seen conflicting stories about it, and hoping someone with a vast amount of experience will be able to help me (If you could please be so kind). Now I understand the difference between 'no-follow' links and 'follow' links. I have accumulated quite a few 'no-follow' links through things like Facebook, Youtube, Twitter etc. I understand that they won't feed my site authority or trust; or anything of that sort (I do work on content too, and have gotten a few follow links, don't worry). Now I have seen conflicting answers to the actual importance of them. Some things I have read are saying that SEs completely ignore them (NFL), and they don't even consider them a 'link', but rather a user tool to further the experience of the reader on your site. Which is fair enough, but then people are turning around and also saying that Google relies heavily on them, and they only make up 5% of the internet or something. I have even read something saying they are the only ones worth getting (I know that is bs, but they must have a reason behind this thought?). If someone could enlighten me as to a 'ideal' ratio, and also any little known authoritative sites I could look at submitting content to. I am in the plumbing business, and doing my own sites, so I'm no expert. Also, what are the importance of comment links? I don't go for them, but don't know if I should? Sorry for the mouthful, but I would really appreciate help on this matter. Kindest regards, Kyle The Plumber Bro's The Electrician Bro's
Link Building | | Kyle_James0 -
How Many Domain 301s Can You Have?
A client owns around 10 different domains, each a slightly different version of their company name. The main site is itself a new domain, therefore they'd like to know what the implications of redirecting the 10 other domains to the main one would be. Any thoughts? I have never done this before, so interested to know whether a) there's any benefit and b) if there is a penalty for implementing too many domain 301s. Thanks.
Link Building | | RiceMedia0