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Does it make sense to create new pages with friendlier URLs then redirect old pages to new?

Intermediate & Advanced SEO

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DA2013 Subscriber last edited by

Hi Moz!

My client has messy URLs. does it make sense to write new clean URLs, then 301 redirect all old URLs to the new ones?

Thanks for reading!
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Keszi last edited by
Hi Daniel,

Having a friendly/readable url structure will surely help you in several ways.

You can read more about it here:
- http://moz.com/learn/seo/url
- http://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
In the second article check the "Url construction guidelines" part.

But before you start implementation on such a development, try to check how you could avoid an url structure redesign failure. (Such as forgetting about 301 redirects from the old structure to the new one).

I hope it helped. Gr. Keszi
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gowebsol last edited by

Depending on how messy, or how lacking they are in good organization or keyword value, I sure would if I felt the benefit out weighed the cost. I don't see a risk here if done properly.

Good luck.
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