Do the terms in a website url drive search hits
-
I've tried to do a search on a few key words that I knew was on my landing page and I couldn't get Google to find it. So I thought maybe I needed to change my url to reflect a few the terms.
-
Header 1.
It's the main heading on the page. On the page you're referencing, the H1 tag contains "We Do Hadoop in the Cloud". Your H1 should contain the keyword phrase you're trying to rank for. There should only be 1 H1 on the page.
-
Cool.
Well take a look at Chapter 4, on-page optimization for some tips as to why that page might not be jumping out in search results. Neither keyword phrase - "microsoft hybrid" or "hadoop hybrid" - appears in all the right places. That's the place to start. Hortonworks has good domain authority (74).
-
Forgive my newness but what does H1 stand for?
-
Thanks Donna. Yes, I am a newbee! Thank you for the pointers. The site I was trying to find using my mobile device was http://hortonworks.com/partners/microsoft-hybrid/
I used microsoft hybrid and hadoop hybrid as initial tries.
-
Thanks John. Yes, it is the bit after the ".com". I'm not necessarily trying to skew it, I'm trying to at least make it somewhat easy to find. I always have the url bookmarked on my laptop but when I went to find the site on my phone, it wasn't easily coming up. Thanks again!
-
Your question is "do the terms in a website url drive search hits". The answer is yes, in part.
As John Rooney says, "There are all kinds of reasons why your landing pages may not be ranking for your keywords", more than 200 of them according to Google spokesperson Matt Cutts. (See time stamp 1:08). Without knowing which page you're referencing it's hard to offer an opinion as to why you might not be able to find your page in Google search results.
I suggest you start with the Moz Beginners Guide to SEO. I apologize if I've incorrectly assumed you're new to SEO. I'm basing that on the nature of your question and the fact that your profile states you just recently joined the community.
If you have more, or more specific questions after that, please come back and ask again. There are lots of experienced folks that participate on this forum that can help you.
-
From my experience and reading from others both on Moz and in general they typically say to make sure your H1 matches closely to your url path so, if I am on the contacts page my H1 should be contacts. As far as if it ranks you better I believe it will come down to your content on your page and how well it represents the key word you are trying to optimize for.
-
Hi Audrey,
There are all kinds of reasons why your landing pages may not be ranking for your keywords. When you say 'change my url' do you mean change the domain of the website (the bit in between the www. and the .com) or the part after the .com (.com/mylandingpage)?
Having the keywords in the the subdomain (the bit after the .com) can help, to a point, but as far as I'm aware having an exact match domain if that isn't the name of your business is a bit of a no-no nowadays.
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is constantly decreasing
For few weeks ago my website is constantly decreasing in search position. I lost keywords and is gooooing down.
Technical SEO | | Dan_Tala
Although it is well rated on several on page and off page seo verification software that I have tried.
I checked Google search console and Analytics and found no major problems. However… from one day to another it keeps going down.
I also checked what the main competitors are doing and they are not doing well, at all.
The main competitor actually has a creepy website. Totally devoid of onpage or offpage SEO but with an enormous number of backlinks. And of a very bad quality, which should disqualify it, still…
Few weeks ago I changed something.
In the pages I had H1, 4xH2, no H3 and an H4 without content.
An unnatural H tag structure.
Now I have H1, H2, H3, 3xH4, with the coherent information.
Theoretically, Google should have been “happy” or I’m missing something. I use a SAAS platform.
I just found out that they made changes to the keywords (tags).
I am selling toner cartridges for printers.
So…
The tags are printer models and generate a url in which they have the products.
Ex. https://www.sertit.ro/cartus-imprimanta-cilindru-color-hp-laserjet-pro-m-177fw goes to the products for that printer model.
The question is… should I make tag canonical?
Is it possible for products to loose so much in Google search?0 -
SEO URLs: 1\. URLs in my language (Greek, Greeklish or English)? 2\. Αt the end it is good to put -> .html? What is the best way to get great ranking?
Hello all, I must put URLs in my language Greek, Greeklish or in English? And at the end of url it is good to put -> .html? For exampe www.test.com/test/test-test.html ? What is the best way to get great ranking? I am a new digital marketing manager and its my first time who works with a programmer who doesn't know. I need to know as soon as possible, because they want to be "on air" tomorrow! Thank you very much for your help! Regards, Marios
Technical SEO | | marioskal0 -
Mobile website indexing
Hi we have a mobile version of our website at mobile.gardening-services-edinburgh.com its been live for 5, maybe 6 months, it has its own mobile-sitemap.xml have tried submitting this sitemap to google and for some reason it does not index these pages any ideas, most welcome
Technical SEO | | McSEO0 -
To include / at the end of a URL or not
Hi I have recently noticed my site works with / and the end of a URL and without. I wanted to know if there is any SEO impact on this? Will it be seen as 2 different pages? if so what is the best option to go for www.mydomain.com/page/ or www.mydomain.com/page Thanks E
Technical SEO | | Direct_Ram0 -
Website Revision
Hi all~ We are completely remaking our website: www.containmydog.com. I believe we have a good handle on the visual aspects of the redesign. What are the backend or behind the scenes (probably not using the technical term) things that need to be done so search engines know where things are. For example i know we are not going to remove some pages , change were some pages are on the site and add new pages. Is there a checklist that lists the important things to do when designing/redesigning a website? If there is not a checklist what are the things I should be asking the web person we hire?
Technical SEO | | PhotographerSteve1 -
Would these be considered dynamic URLs?
Hi, I have a (brand) new client (outdoor recreation), and it links to many different lodges. It's built in Wordpress (Pagelines), and the partner page link URLs. Although they do have the "?" in there, it's only has a single parameter. http://www.clientsite/?partners=partner-name Google is indexing the URLs, I do plan to increase the amount of content/on-page for each. Yet, weighing the risk/reward of rewriting all of these URLs.
Technical SEO | | csmithal0 -
Google Search memory
Hi we have had the following statement from a member of our Japan office with regards google displaying search results, would anyone be able to give us a definitive answer on this. Google remembers previous non-mobile related searches For example, we already know that we come up on the first page if you select “kaigai keitai” (mobile phone for use abroad) and “UK” where as we don’t for searches where you replace the UK with the US or other countries. This means that if a customer, for example, does a search just on the UK e.g. using words like UK travel, London, millennium dome, etc. and then does a separate search just using the words “kaigai keitai” that google could show us as a link on the first page. However, if an individual did a search on Paris, France, Eiffel Tower, and then did a search for “kaigai keitai”, our link might not appear on the page. I don’t know if we have tested this already, but Google seems to have a very long “memory” and I could see this kind of aspect of Google resulting in us missing significant business from people going to the US, France, Italy, etc. Any thoughts?
Technical SEO | | -Al-0