Interstitial Ads - what do you think?
-
What do you think about this type of ads? any suggestions ?
-
Hi..
We deviated from the main topic... I'm not talking about PayWall, I'm talking about the ADS after few pages with the text "Continue to site".. -
Perfect. That was my hunch, but thanks for clearing that up.
-
These were Google Consumer Surveys, that function similar to a paywall. The visitor lands on the site and can see part of the article - a couple paragraphs. The survey covers the rest of the article. The visitor is asked to answer a survey (usually one question) and if the survey is answered access is granted to the visitor and the webmaster earns $ for each question answered.
If you go to the webpage below you can see a screenshot of The Daily Globe with the survey covering most of the article.
http://www.google.com/insights/consumersurveys/publishers
Matt Southern talks about revenue here...
-
EGOL, Slightly off topic, but I'm curious: these were 3rd party surveys, ya? Not on site ones regarding your own site's usability, etc?
-
You have EGOL saying he's less likely to link to a site with these types of ads, as well as the greater bounce rate when running them, it's a small sample size when considering the internet as a whole, but I think that's a trend that holds true. That would be a tick in the "bad" column.
Ads themselves are supposed to be value neutral, but when over used can be a spam signal. So "neutral" to "bad" there.
I would look for different sources of ad revenue and qualify them heavily when making changes.
-
If your bounce rate goes up, your rankings might go down.
If people stop recommending your site, your rankings are not going to rise like they otherwise would.
I dumped out buckets of money when I took the surveys off. Buckets.
-
What about SEO? good? bad?
-
Agree with EGOL. They're also higher targets for being blocked based on how they're implemented or via adblocking software in general.
-
In general, I like ads and make my living by publishing a website that displays them.
I don't like interstitial ads because they are an annoyance and they require effort to close. I see them a lot on Slate and Forbes. If I didn't like some of their authors I would avoid those sites because of their interstitial ads. Forbes runs other ads that I really dislike and would not run them on my own website.
I have a section on one of my websites that links out to eight to ten news stories per day on other websites. I often see an interesting story on a site where my visitors are going to be hit with an interstitial ad, and before I include that story in my news I look to see if there is superior coverage of the same story on a website that does not display interstitial ads.
Would I run interstitial ads on my website? Probably not. I ran Google Surveys for a while (which are really similar to interstitials) but got rid of them even though they were paying buckets of money. My bounce rate became horrible after they were placed on the site. So, I figured that they were short term income and a long term decline in the popularity of my website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you think about SEO of big sites ?
Hi, I was doing some research of new huge sites for example carstory.com that have over million pages and i notice that many new sites have strong growing for number of keywords and then at some point everything start going down (Image of traffic drop attached)
Intermediate & Advanced SEO | | logoderivvthere are no major updates at this time but you can clearly see even on recent kewyords changes that this site start loosing keywords every day , so number of new keywords are much less that lost keywords. How would you explain it ? Is that at some point when site have more than X number of indexed pages then power of domain is not enough to keep all of them at the top and those keywords start dropping ? Please share you opinion and if you have any experience by yourself with huge sites. Thank You very appreciated 2LC3AxE
0 -
Adding to youtube a video with title as a long tail keyword in hopes of appearing on google results?
Hello, I am planning to add to youtube a video with a specific long tail keyword as title and the same keyword mentioned in description, I believe that way it might show in google in the part where videos show up, I believe this could work well? do you have any advice or comment on this sort of idea? Thanks a lot.
Intermediate & Advanced SEO | | bidilover0 -
Adding some unique text to search
I do not know how to easily explain that but I will try 🙂 We are running the yellow pages in our country, where most (all) of the companies are listed. Each company has their keywords that are used in our search. All of those search keywords are indexed by Google and it goes something like that domain.com/search/keyword So far this page only lists the companies that match the search query. So that's not much content. I'm thinking about adding a sentence that would go something like this:
Intermediate & Advanced SEO | | FCRMediaLietuva
The search query lists the companies of our country that do KEYWORD. So far COUNT was found. That seems pretty short and I am not sure if that does a lot of help for Google. But I cannot think of more text. Any ideas? Or should I give up on the idea of adding anything at all?0 -
Adding videos to a website
Hello! We are producing multiple videos (each about 1-minute long) for a company website. We have decided to use Wistia to host them, in order get the full SEO benefits of links to the videos. I have two questions: 1. Would it definitely be better for SEO to divide up the videos and place them on the various existing pages of the site that are related to the video content, rather than putting all the videos together on a separate video page? 2. If we do put different videos on different pages, would it be a bad idea also to have a video page with all the videos together? Would this be considered duplicate content? Thank you very much!
Intermediate & Advanced SEO | | nyc-seo0 -
What do you think of this post? An ordered article or not???
Hi, Just encountered the following article on Digital Trends: http://www.digitaltrends.com/mobile/lg-z-rumored/ This is a huge and respected site. Notice, that whenever the word "smartphone" or "smartphones" is mentioned, there is a link to Sprint. Needless to say that Sprint has nothing to do directly with the article's subject (a new LG smartphone that may be coming soon). So, is this an ordered piece? Is this legit? Does it assist Sprint with the article that is not really related? Should I pursue these type of articles (links) for my site or only HUGE companies can get away with it? Any thoughts?
Intermediate & Advanced SEO | | BeytzNet0 -
Adding Orphaned Pages to the Google Index
Hey folks, How do you think Google will treat adding 300K orphaned pages to a 4.5 million page site. The URLs would resolve but there would be no on site navigation to those pages, Google would only know about them through sitemap.xmls. These pages are super low competition. The plot thickens, what we are really after is to get 150k real pages back on the site, these pages do have crawlable paths on the site but in order to do that (for technical reasons) we need to push these other 300k orphaned pages live (it's an all or nothing deal) a) Do you think Google will have a problem with this or just decide to not index some or most these pages since they are orphaned. b) If these pages will just fall out of the index or not get included, and have no chance of ever accumulating PR anyway since they are not linked to, would it make sense to just noindex them? c) Should we not submit sitemap.xml files at all, and take our 150k and just ignore these 300k and hope Google ignores them as well since they are orhpaned? d) If Google is OK with this maybe we should submit the sitemap.xmls and keep an eye on the pages, maybe they will rank and bring us a bit of traffic, but we don't want to do that if it could be an issue with Google. Thanks for your opinions and if you have any hard evidence either way especially thanks for that info. 😉
Intermediate & Advanced SEO | | irvingw0 -
I can't help but think something is wrong with my SEO
So we re-launched our site about a month ago, and ever since we've seen a dramatic drop in search results (probably due to some errors that were made) when changing servers and permalink structure. But, I can't help but think something else is at play here. When we write something, I can check 24 hours later, and if I copy the Title verbatim, but we don't always show up in SERPs. In fact, I looked at a post today, and the meta description showing is not the same, but when I check the source code, it's right. What shows up in Google: http://d.pr/i/jGJg What's actually in the source code: http://d.pr/i/p4s8 Why is this happening? Website is The Tech Block
Intermediate & Advanced SEO | | ttb0 -
Ad units or % of ads vs content?
When looking at content "above the fold" is it more important to look at ad units or the visual % of unique content to ads? For example, if there are 6 small ad units or one large ad unit that takes up 30% of the page, which is better for search engines? In general, is 50% unique content above the fold with 50% ads adequate or what % do you try to optimize for?
Intermediate & Advanced SEO | | nicole.healthline0