Interstitial Ads - what do you think?
-
What do you think about this type of ads? any suggestions ?
-
Hi..
We deviated from the main topic... I'm not talking about PayWall, I'm talking about the ADS after few pages with the text "Continue to site".. -
Perfect. That was my hunch, but thanks for clearing that up.
-
These were Google Consumer Surveys, that function similar to a paywall. The visitor lands on the site and can see part of the article - a couple paragraphs. The survey covers the rest of the article. The visitor is asked to answer a survey (usually one question) and if the survey is answered access is granted to the visitor and the webmaster earns $ for each question answered.
If you go to the webpage below you can see a screenshot of The Daily Globe with the survey covering most of the article.
http://www.google.com/insights/consumersurveys/publishers
Matt Southern talks about revenue here...
-
EGOL, Slightly off topic, but I'm curious: these were 3rd party surveys, ya? Not on site ones regarding your own site's usability, etc?
-
You have EGOL saying he's less likely to link to a site with these types of ads, as well as the greater bounce rate when running them, it's a small sample size when considering the internet as a whole, but I think that's a trend that holds true. That would be a tick in the "bad" column.
Ads themselves are supposed to be value neutral, but when over used can be a spam signal. So "neutral" to "bad" there.
I would look for different sources of ad revenue and qualify them heavily when making changes.
-
If your bounce rate goes up, your rankings might go down.
If people stop recommending your site, your rankings are not going to rise like they otherwise would.
I dumped out buckets of money when I took the surveys off. Buckets.
-
What about SEO? good? bad?
-
Agree with EGOL. They're also higher targets for being blocked based on how they're implemented or via adblocking software in general.
-
In general, I like ads and make my living by publishing a website that displays them.
I don't like interstitial ads because they are an annoyance and they require effort to close. I see them a lot on Slate and Forbes. If I didn't like some of their authors I would avoid those sites because of their interstitial ads. Forbes runs other ads that I really dislike and would not run them on my own website.
I have a section on one of my websites that links out to eight to ten news stories per day on other websites. I often see an interesting story on a site where my visitors are going to be hit with an interstitial ad, and before I include that story in my news I look to see if there is superior coverage of the same story on a website that does not display interstitial ads.
Would I run interstitial ads on my website? Probably not. I ran Google Surveys for a while (which are really similar to interstitials) but got rid of them even though they were paying buckets of money. My bounce rate became horrible after they were placed on the site. So, I figured that they were short term income and a long term decline in the popularity of my website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does putting a trial sign up code mid-blog post effect SEO? Do you think it will make my content seem less pleasing, therefor decrease the page rank??
I'm working on driving trials for our product - we have a number of blog posts that rank on page #1 of Google, and we get 2-3 trial sign ups per day from them. I'd like to put trial signup boxes about midway down each post to see if I can increase the number of trial signups that come directly from our blog. Do you think I can be "penalized" for this, since it's mid- blog-post content? Do you think Google will view this negatively?
Intermediate & Advanced SEO | | Karibeaulieu0 -
Google now automatically adding (NAME).UK.COM to the end of each page title
We're on a .uk.com subdomain (scientifica.uk.com). Now, at the end of each page title, Google is automatically adding 'Scientifica - UK.COM'. So a lot of our results now appear as [Page title] - Scientifica - UK.COM It looks a bit a mess and I'm worried about our CTR. Can anyone shed some light on this or know how to stop it? Thank you WbCO0BM
Intermediate & Advanced SEO | | JamesPearce0 -
Penguin 3.0 - Very minor drops across the board. Don't think its a penalty, any ideas?
Hey All, I just can't figure this out. My site has been ranking well for years, i've never done anything suspicious with it and since the penguin update, my rankings have dropped across the board but only by about 4 - 8 places each, some terms have went up from nowhere to page 8 etc. I don't think i've been hit with a penalty, so I don't know what the problem is or how to recover from it. Does anybody have any ideas on what could be wrong? Update: Perhaps some sites that were linking to mine have been hit with a penalty? Update 2: I just found myself somehow in some spammy link network for 600 sites that looked identical, I don't know how or why my website is in this! I have disavowed all of these links 5 days ago, no change to rankings. pY80Dzi
Intermediate & Advanced SEO | | Paul_Tovey0 -
Pages ending in .ad extension?
My company recently updated it's layout for thumbnails and property pages. Previously they displayed as /Property/123456-123%20MAIN%20Street-SPRINGFIELD-PA-98765 I know that was pretty bad URL structure so I was glad it was being changed, but now property pages are simply displaying as /6294888.ad What the heck is the .ad extension?
Intermediate & Advanced SEO | | BD690 -
What do you think of this post? An ordered article or not???
Hi, Just encountered the following article on Digital Trends: http://www.digitaltrends.com/mobile/lg-z-rumored/ This is a huge and respected site. Notice, that whenever the word "smartphone" or "smartphones" is mentioned, there is a link to Sprint. Needless to say that Sprint has nothing to do directly with the article's subject (a new LG smartphone that may be coming soon). So, is this an ordered piece? Is this legit? Does it assist Sprint with the article that is not really related? Should I pursue these type of articles (links) for my site or only HUGE companies can get away with it? Any thoughts?
Intermediate & Advanced SEO | | BeytzNet0 -
Does putting a Google custom search box on make Google think my users are bouncing?
I added a Google custom search box to my pages, that's doing an advanced Google search. A lot of people are using it. So users are coming to my site from a Google search, and then often performing another Google search on my site. Should I be worried that Google may interpret the resultant user behavior as a bounce or pogo-stick? Or will the fact that the second search occurred on my site, using custom search, and with advanced parameters signal to Google that this is not a dissatisfied user returning to Google? Thanks
Intermediate & Advanced SEO | | GilReich0 -
Do you think Link:Content Ratio counts in SEO?
We posted the same question in Quora. But hope to get responses or test results from SEOMOzers. This might help Google for identifying: High Link:Content Ratio = Parked Domain
Intermediate & Advanced SEO | | arousta
Moderate Link:Content Ratio = Directory Site
Relatively High Link:Content Ratio = Normal Website
Very High Link:Content Ratio = Article page or Blog Do you think Google is using it, especially during Panda Update? I am trying to find a reasonable cause of many situations like the PR of deep links or category pages in Directory sites has vanished. And if that has something to do with it.0 -
Adding Links Under Embedded Videos?
What's the current opinion of adding do-follow links under video embed codes? Like what Vimeo does. Is this allowed, or does Google/Matt Cutts suggest always no-following these links?
Intermediate & Advanced SEO | | DojoGuy0