Reclaim lost links to old pages?
-
We recently moved our site to a new CMS and did a complete redesign, with new content. It's really hit our SEO. Open site explorer is telling me there are lots of 404 web pages which were basically old product pages that no longer exist, since the way we have structured the site has changed. So is it worth trying to reclaim these links? If so, how can I do that without building pages at the URL - will a 301 redirect be enough?
-
Thanks, much appreciated!
-
Hi,
Here is a recently published a nice article on exactly same issue by Neil patel on 26th feb 15@ http://www.searchenginejournal.com/tactical-guide-making-old-pages-rank-google/124575/
I hope it helps
Thanks
-
Hi,
Yes - you absolutely should do this. As you said, 301 redirects would be the way to go as these pass almost all of the link juice to the page you redirect to. If there's not an easy way to add redirects using your CMS, you can use your .htaccess file but this is very powerful and can cause server issues. If you're unsure, ask your developers or better still, send them a list of old pages and where they should be redirected to implement them for you.
-
Redirect these pages with 301 to the corresponding new ones would be the easiest thing to do. It would even be better to try to contact the site owners and update the links, but I have to admit that this could be a enormous work and in some cases you have the risk that the link is removed rather than replaced.
rgds
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
API for On Page tool
I'm looking for a tool similar to On Page Grader (Moz) or Focus Keyword (Yoast) with API. We are building out or internal CRM system. Even though none of these tools can replace manual on page analysis, it will be used as a metric and to catch human mistakes.
Moz Pro | | OscarSE0 -
I have double-checked the rel canonical is properly employed on our page but the On Page Grader says it's not working?
I have double-checked the rel canonical is properly employed on our page but the On Page Grader says it's not working Here is the URL - http://www.solidconcepts.com/industries/aerospace-parts-manufacturing/ What is wrong with how we are doing things?
Moz Pro | | StratasysDirectManufacturing0 -
1 page crawled ... and other errors
1. Why is only one (1) page crawled every second time you crawl my site? 2. Why do your bot not obey the rules specified in the robots.txt? 3. Why does your site constantly loose connection to my facebook account/page? This means that when ever i want to compare performance i need to re-authorize, and therefor can not see any data until next time. Next time i also need to re-authorize ... 4. Why cant i add a competitor twitter account? What ever i type i get an "uh oh account cannot be tracked" - and if i randomly succeed, the account added never shows up with any data. It has been like this for ages. If have reported these issues over and over again. We are part of a large scandinavian company represented by Denmark, Sweden, Norway and Finland. The companies are also part of a larger worldwide company spreading across England, Ireland, Continental Europe and Northern Europe. I count at least 10 accounts on Seomoz.org We, the Northern Europe (4 accounts) are now reconsidering our membership at seomoz.org. We have recently expanded our efforts and established a SEO-community in the larger scale businees spanning all our countries. Also in this community we are now discussing the quality of your services. We'll be meeting next time at 27-28th of june in London. I hope i can bring some answers that clarify the problem we have seen here on seomoz.org. As i have written before: I love your setup and you tools - when they work. Regretebly, that is only occasionally the case!
Moz Pro | | alsvik1 -
On-Page Report Card Questions
First post here, a couple questions as I work through some of the SEOMOZ tool reporting, specifically the On-page Report Card. I've just received the report results yesterday, so working through the data now. There are two issues categorized as critical by the tool: (1) The grader is stating I don't have any instances of the target keyword in my page title, yet it's there. (The page title is too long, but I'm in the process of hacking the blog software to fix this, it's auto-generated by the CMS.) (2) It's also saying under "Broad Keyword Usage in Document" that I have zero instances of the keyword in the body text, and while I certainly don't have enough, there is at least one instance at the bottom of the blog post. All the text is contained with tags. (3) Related to #2, what's the difference between "Appropriate Keyword Usage in Document" under "High Importance Factors" and "Broad Keyword Usage in Document" under "Critical Factors"
Moz Pro | | webranger0 -
Too many on-page links
I received a warning in my most recent report for too many on-page links for the following page: http://www.fateyes.com/blog/. I can't figure out why this would be. I am counting between 60-70 including all pull downs, "read more's", archive, category and a few additional misc. links. Any ideas or suggestions on this? Or what I might do to rectify? Perhaps it's just an SEOmoz report blip... We currently don't have the post list rolling to additional pages so it's kind of passively set up to be endless, but it's in the works.
Moz Pro | | gfiedel0 -
Duplicate Page Content
i getting crewl errors on Duplicate Page Title and content for the same page. www.breeze-air.com www.breeze-air.com/ www.breeze-air.com/index-html what am i doing worng? please help thank you
Moz Pro | | eoberlender0