Mobile SERPs
-
Morning Mozzers,
Please can someone tell me if Mobile SERPs are different to desktop? Do they have a separate algorithm?
Mobile makes up 50% of my sites traffic and I want to make sure I am visible on all devices.
Any articles welcomed.
Kind regards
Ben, London
-
Thank you Jonathan, I had read some articles on this "significant" change.
My current website is NOT mobile responsive, however we are launching a new fully responsive website in mid-May so hopefully we will not fall of mobile SERPs for too long.
-
On the 21st April Google is updating its mobile algorithm so that any non-mobile friendly sites will be actively penalised in the mobile serps.
You will want to check the mobile usability section in your webmaster tools, and also here: https://www.google.co.uk/webmasters/tools/mobile-friendly/
I understand that the penalty is either on or off, so either your site is completely mobile friendly or it isn't.
-
Hi Ben,
Yes Mobile SERPs are different to desktop. Is it different only because its mobile vs desktop? Nope
SERPs are also influenced by your previous searches and a bunch of other things. So mobile serps can easily be different from desktop serps. Of course results may vary depending on industry & keyword.
Let's not forget that the serp layout is different since mobile serps usually cram everything into one column (adwords, map, etc) so ranking #3 can be much better value on a desktop serp vs a mobile serp that has extra things above your #3 ranking.
You can also read this article for more info @ http://moz.com/blog/why-mobile-matters-now
Hope this helps
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mobile Usability Issues after Mobile Frist
Hi All A couple months ago we got an email from google, telling us - Mobile-first indexing enabled for https://www.impactsigns.com/ Ran the test on MOZ, Mobile usability shows 100% Last week got an email from google - New Mobile usability issues detected for impactsigns.com Top new issues found, ordered by number of affected pages: Content wider than screen Clickable elements too close together I can not seem to figure out what those issues are, as all content is visible. How important are these 2 issues? Since we are now on the mobile first side?
Algorithm Updates | | samoos0 -
How do I control the "link-tree" part of the SERP results?
Hey Mozanarians 🙂 Is there a way to change the pages that are shown on the "link tree"? (e.g. see bellow picture)
Algorithm Updates | | DanielBernhardt
Lets say that I dont want the "career" page to show on the "link tree" can I do that? Thanks and lots of love!
Daniel Bernhardt BLo9KSr.jpg0 -
SERP Question - Site showing up for national term over local term recently
Hey Moz, This has been happening to me with a couple of clients recently and I wanted to kick it out to the community and see if anyone else has experienced it and might be able to shed some light on why. (Disclaimer: Both clients are in the elective healthcare space)
Algorithm Updates | | Etna
Scenario: Client's site is optimized for a fairly competitive "procedural keyword + location" phrase. Historically, the site had been ranking on the first page for a while until it suddenly dropped off for that query. At the same time, the page now ranks on the first page for just the procedural term, without the location modifier (obviously much more competitive than with the location modifier). Searches on Google were set to the city in which the client was located. Not that I'm complaining, but this seems a little weird to me. Anyone have a similar situation? If so, any theories about what might have caused it? TL;DR - Site ranked on 1st page for "keyword + location modifier" historically, now ranking on 1st page for "keyword" only and not found with "keyword + location modifier" TRQd9Hu0 -
SERPS appearing and vanishing every 15 days
I have a regional careers website on a small seo retainer contract. I manage the google webmaster account and use moz tools to help keep pages finely tuned. The site has been experiencing a phenomena now for about 6 months whereby the SERPS (we work with around 10 keyphrases) are placed in top 5 positions and generate healthy google traffic and will then suddenly vanish. The cycle is roughly 1 - 2 weeks top page, followed by 2 - 3 weeks outside the top 5 pages of google results. I contacted Google via webmaster central to ask for help and they simply confirmed that there were no penalties being applied and it was normal algorithm updates. I manage the seo for 20+ sites and have not seen this phenomenon elsewhere, not since the days of 'google dance' years ago. Has anyone else had this experience ? The SERPS always come back after a couple of weeks but then vanish again after a week or so this cycle has been ongoing for 6 months now and we have eliminated all symptoms we can think of. Your feedback would be much appreciated in this matter.
Algorithm Updates | | broadshout0 -
Why do weaker competitors on open site explorer outrank me on SERP
Hi I am new to the whole SEO + marketing and was just wondering why the competition is doing better in SERP they are all in the top 1-5 positions; however i am 5th on page 2 ?? after doing a site explorer analysis i found that I am beating them in all aspects, my site is sparrowmakeup.com.au keyword is "makeup artist sydney' any suggestions on how to increase my SERP would be helpfull.
Algorithm Updates | | EdsonGroupMedia1 -
Rich Snippets stopped showing up in SERPS
Up until a few weeks ago my testimonial review ratings (5 star rating system) were showing up in search results but they no longer do. Went to the google rich snippet testing tool and they still do there just not on the real search results. Any thoughts on why? Perhaps an algorithm change?
Algorithm Updates | | casper4340 -
Google SERP UI in December
For retailers (or commercial queries), it seems like PPC ads, product ads and google shopping links were allocated more pixel real estate in December than in previous years, and the amount of pixel real estate allocated to organic listings declined further. I was wondering if anyone had any knowledge on when these changes were rolled out.
Algorithm Updates | | enoch0 -
Google changing case of URLs in SERPs?
Noticed some strange behavior over the last week or so regarding our SERPs and I haven't been able to find anything on the web about what might be happening. Over the past two weeks, I've been seeing our URLs slowly change from upper case to lower case in the SERPs. Our URLs are usually /Blue-Fuzzy-Widgets.htm but Google has slowly been switching them to /blue-fuzzy-widgets.htm. There has been no change in our actual rankings nor has it happened to anyone else in the space. We're quite dumbfounded as to why Google would choose to serve the lower case URL. To be clear, we do not build links to these lower case URLs, only the upper. Any ideas what might be happening here?
Algorithm Updates | | Natitude0