How to Get Google to Recognize Your Pages Are Gone
-
Here's a quick background of the site and issue. A site lost half of its traffic over 18 months ago and its believed to be a Panda penalty. Many, many items were already taken care of and crossed off the list, but here's something that was recently brought up.
There are 30,000 pages indexed in Google,but there are about 12,000 active products. Many of these pages in their index are out of stock items. A site visitor cannot find them by browsing the site unless he/she had bookmarked and item before, was given the link by a friend, read about it, etc. If they get to an old product because they had a link to it, they will see an out of stock graphic and not allow to make the purchase.
So, efforts have been made about 1 month ago to 301 old products to something similar, if possible, or 410 them. Google has not been removing them from the index. My question is how to make sure Google sees that these pages are no longer there and remove from the index? Some of the items have links to them and this will help Google see them, but what about the items which have 0 external / internal links?
Thanks in advance for your assistance.
In working on a site which has about 10,000 items available for sale. Looking in G
-
Sure, I can see the issues there. Having a look at the sitemap and submitting that would be my best guess.
-
No problem with stating the obvious...A fetch within GWT was done, but they would start from the homepage and work their way down from what I understand. How would they crawl these 'dead' pages which have been 301'd and 410'd?
-
Hi again
Okay - thanks for the clarification.
Now, I have never used this tool, but you could try the Remove Outdated Content tool from Google in Webmaster Tools. The reason I put that disclaimer here is because I don't know the timeline in how long it takes the content to get removed and I want you to make sure that this is a step you want to take, especially for thousands of pages.
Otherwise, you best bet is to just hang tight, rerun your sitemap, reupload to WMT, and let the crawls take their course. This may be the best bet. Good luck!
-
Hi Patrick,
The sitemap only shows the active products; therefore, the older, out of stock items, are not in there (definitely a good thing to check).
If you try to go to one of these pages, the header does show a 301 or 410, respectively. But, does Google recrawl all of the pages in their index? How will they see that these are gone if there are no links to many of these pages?
All product descriptions are unique, but unfortunately, a large site scraped them for a few years and recently stopped. That's another big piece to the puzzle as Google gave them credit when in fact, it was coped from the penalized site.
-
I am just stating the obvious, but have you used Google Webmaster Tools and prompted for a reindexation? Do you want to give a visitor a custom 404 or a an image of the sold out product, with newer and on stock alternatives?
That could be an elegant solution, though it could be a technical challenge.
-
Hi there
Did you make sure to remove those pages from your sitemap.xml? It takes Google a minute sometimes to see that pages are gone. I still have issues with that as well, but it's just the name of the game.
I would also check your internal links to make sure all links that point to those pages are pointing to their new locations. I would also check your backlink profile to see if any good links are out there that point to those old pages. Reach out and have those corrected.
Also check the product descriptions on those new pages to make sure they are robust and unique to the product.
Hope this helps - let me know if you have any more questions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One page ranking for all key words, when other targeted pages not ranking
Hi everyone I am fairly new to SEO but have a basic understanding. I have a page that has a lot of content on it (including brand names and product types and relevant info) ranking for a quite a few key words. This is cool, except that I have pages dedicated to each specific key word that are not ranking. The more specific page still has a lot of relevant text on it too. eg. TYRES page - Ranks first for "Tyres". Ranks okay for many tyre key words, including "truck tyres"
Intermediate & Advanced SEO | | JDadd
TRUCK TYRES page - not ranking for "truck tyres" Further on, I then have pages not ranking all that well for more specific key words when they should. eg HONDA TRUCK TYRES - Then has a page full of product listings - no actual text. Not Ranking for "honda truck tyres". ABC HONDA TRUCK TYRE - not ranking for "abc honda truck tyre" key word
These pages don't have a lot of content on them, as essentially every single tyre is the same except for the name. But they do have text. So sometimes, these terms don't rank at all. And sometimes, the first TYRES page ranks for it. I have done the basic on page seo for all these pages (hopefully properly) including meta desc, meta titles, H1, H2, using key words in text, alt texting images where possible etc. According to MOZ they are optimised in the 90%. Link building is difficult as they are product listings, so other sites don't really link to these pages. Has anyone got ideas on why the top TYRES page might be so successful and out ranking more specific pages? Any ideas on how I can get the other pages ranking higher as they are more relevant to the search term? We are looking in to a website redesign/overhaul so any advice on how I can prevent this from happening on essentially a new site would be great too. Thanks!0 -
Google indexed wrong pages of my website.
When I google site:www.ayurjeewan.com, after 8 pages, google shows Slider and shop pages. Which I don't want to be indexed. How can I get rid of these pages?
Intermediate & Advanced SEO | | bondhoward0 -
Page 1 Reached, Further Page Improvements and What Next ?
Moz, I have a particularly tricky competitive keyword that i have finally climbed our website to the 10th position of page 1, i am particularly pleased about this as all of the website and content is German which i have little understanding of and i have little support on this, I am pleased with the content and layout of the page and i am monitoring all Google Analytics values very closely, as well as the SERP positions, So as far as further progression with this page and hopefully climbing further up page 1, where do you think i should focus my efforts ? Page Speed optimization?, Building links to this page ?, blogging on this topic (with links) , Mobile responsive design (More difficult), further improvements to pages and content linked from this page ? Further improvements to the website in general?,further effort on tracking visitors and user experience monitoring (Like setting up Crazyegg or something?) Any other ideas would be greatly appreciated, Thanks all, James
Intermediate & Advanced SEO | | Antony_Towle0 -
Investigating Google's treatment of different pages on our site - canonicals, addresses, and more.
Hey all - I hesitate to ask this question, but have spent weeks trying to figure it out to no avail. We are a real estate company and many of our building pages do not show up for a given address. I first thought maybe google did not like us, but we show up well for certain keywords 3rd for Houston office space and dallas office space, etc. We have decent DA and inbound links, but for some reason we do not show up for addresses. An example, 44 Wall St or 44 Wall St office space, we are no where to be found. Our title and description should allow us to easily picked up, but after scrolling through 15 pages (with a ton of non relevant results), we do not show up. This happens quite a bit. I have checked we are being crawled by looking at 44 Wall St TheSquareFoot and checking the cause. We have individual listing pages (with the same titles and descriptions) inside the buildings, but use canonical tags to let google know that these are related and want the building pages to be dominant. I have worked though quite a few tests and can not come up with a reason. If we were just page 7 and never moved it would be one thing, but since we do not show up at all, it almost seems like google is punishing us. My hope is there is one thing that we are doing wrong that is easily fixed. I realize in an ideal world we would have shorter URLs and other nits and nats, but this feels like something that would help us go from page 3 to page 1, not prevent us from ranking at all. Any thoughts or helpful comments would be greatly appreciated. http://www.thesquarefoot.com/buildings/ny/new-york/10005/lower-manhattan/44-wall-st/44-wall-street We do show up one page 1 for this building - http://www.thesquarefoot.com/buildings/ny/new-york/10036/midtown/1501-broadway, but is the exception. I have tried investigating any differences, but am quite baffled.
Intermediate & Advanced SEO | | AtticusBerg10 -
Why are some pages indexed but not cached by Google?
The question is simple but I don't understand the answer. I found a webpage that was linking to my personal site. The page was indexed in Google. However, there was no cache option and I received a 404 from Google when I tried using cache:www.thewebpage.com/link/. What exactly does this mean? Also, does it have any negative implication on the SEO value of the link that points to my personal website?
Intermediate & Advanced SEO | | mRELEVANCE0 -
"No index" page still shows in search results and paginated pages shows page 2 in results
I have "no index, follow" on some pages, which I set 2 weeks ago. Today I see one of these pages showing in Google Search Results. I am using rel=next prev on pages, yet Page 2 of a string of pages showed up in results before Page 1. What could be the issue?
Intermediate & Advanced SEO | | khi50 -
Our login pages are being indexed by Google - How do you remove them?
Each of our login pages show up under different subdomains of our website. Currently these are accessible by Google which is a huge competitive advantage for our competitors looking for our client list. We've done a few things to try to rectify the problem: - No index/archive to each login page Robot.txt to all subdomains to block search engines gone into webmaster tools and added the subdomain of one of our bigger clients then requested to remove it from Google (This would be great to do for every subdomain but we have a LOT of clients and it would require tons of backend work to make this happen.) Other than the last option, is there something we can do that will remove subdomains from being viewed from search engines? We know the robots.txt are working since the message on search results say: "A description for this result is not available because of this site's robots.txt – learn more." But we'd like the whole link to disappear.. Any suggestions?
Intermediate & Advanced SEO | | desmond.liang1 -
Should I prevent Google from indexing blog tag and category pages?
I am working on a website that has a regularly updated Wordpress blog and am unsure whether or not the category and tag pages should be indexable. The blog posts are often outranked by the tag and category pages and they are ultimately leaving me with a duplicate content issue. With this in mind, I assumed that the best thing to do would be to remove the tag and category pages from the index, but after speaking to someone else about the issue, I am no longer sure. I have tried researching online, but there isn't anything that provided any further information. Please can anyone with any experience of dealing with issues like this or with any knowledge of the topic help me to resolve this annoying issue. Any input will be greatly appreciated. Thanks Paul
Intermediate & Advanced SEO | | PaulRogers0