IP address geolocation
-
I would classify our site as large (www.covers.com), with our primary target being traffic within the US (about 70%) but I have a feeling we are limited by our IP being located within Canada. I have changed all the targeting to the US in WMT, but could undertake a project to virtually 'move' the site to a US IP, if there would be benefit. I have found articles coming down on both sides of the issue.
Thoughts?
-
Thank you. We did try to have a .uk version of our site, which failed, but there was less of a focus on making that change for SEO reasons. I will keep the country TLD in mind going forward. We are on the verge of some language-specific content so that might be a good time to consider this.
Thanks!
-
Physically hosting your server in a target country does help, but that help is miniscule. In Geotargeting, the largest signals come from your link profile. So if your links come from the US primarily, you should rank better in the US. You also have a genertic TLD instead of a ccTLD, which helps.
Some possible actions to help your site be seen as US would be to do some marketing within the US. Another option is to see if you can get covers.ca and then work on geotargeting that site to Canadians. That would send a strong signal that covers.com is aimed at the US.
-
Some more context: we get a large and disproportionate quantity of traffic from Canada, which generally indicates we are being treated as 'Canadian content'.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different Domains on Same IP
Hello I'm just wondering how much of a difference it makes having links to a site from 2 separate domains that are on the same IP, compared to if the domains were on separate IPs? Thank you! Sam
Technical SEO | | wearehappymedia0 -
Should I get a unique IP?
I have a couple sites hosted in a VPS that share the same IP. Should I assign each site a unique IP? Would Google affect my rankings for a sudden IP change?
Technical SEO | | rlopes5280 -
Client sites on same IP / same c class IP range
Our own site and client sites (that we design) are either hosted on the same IP or within same C Class range of IPs Will there be an issue with Google if we include a link on the client site home page footer (as agreed with client) that links to a specific project page on our website for that client e.g they are not linking to our home page?
Technical SEO | | NeilD0 -
How do I Address Low Quality/Duplicate Content Issue for a Job portal?
Hi, I want to optimize my job portal for maximum search traffic. Problems Duplicate content- The portal takes jobs from other portals/blogs and posts on our site. Sometimes employers provide the same job posting to multiple portals and we are not allowed to change it resulting in duplicate content Empty Content Pages- We have a lot of pages which can be reached via filtering for multiple options. Like IT jobs in New York. If there are no IT jobs posted in New York, then it's a blank page with little or no content Repeated Content- When we have job postings, we have about the company information on each job listing page. If a company has 1000 jobs listed with us, that means 1000 pages have the exact same about the company wording Solutions Implemented Rel=prev and next. We have implemented this for pagination. We also have self referencing canonical tags on each page. Even if they are filtered with additional parameters, our system strips of the parameters and shows the correct URL all the time for both rel=prev and next as well as self canonical tags For duplicate content- Due to the volume of the job listings that come each day, it's impossible to create unique content for each. We try to make the initial paragraph (at least 130 characters) unique. However, we use a template system for each jobs. So a similar pattern can be detected after even 10 or 15 jobs. Sometimes we also take the wordy job descriptions and convert them into bullet points. If bullet points already available, we take only a few bullet points and try to re-shuffle them at times Can anyone provide me additional pointers to improve my site in terms of on-page SEO/technical SEO? Any help would be much appreciated. We are also thinking of no-indexing or deleting old jobs once they cross X number of days. Do you think this would be a smart strategy? Should I No-index empty listing pages as well? Thank you.
Technical SEO | | jombay3 -
How much will changing IP addresses impact SEO?
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed: http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/ http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it? (Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
Technical SEO | | ufmedia0 -
Hacked Server IP Range Penality?
I use a justhost.com reseller account to host about 15-20 of my own websites. None of the sites are related, nor do I interlink or do anything blackhat with any of them. All of the sites have unique content. Some of it isn't great, but I didn't use a writing service on any of then, it was all written by myself. Recently I found a list of my sites (as well as about 200 others hosted by justhost) on a hacker website that listed the cpanel usernames. I alerted the host and the issue is being fixed. I am changing all of my usernames and passwords for all of the sites. Anyway, I recently took a look at some analytics and rankings and noticed that I lost a lot of my rankings on a handful of those sites recently. I know there was the big de-indexing of junk blogs recently, but I don't think that is the case. I can still find all of my sites in Google, they are just out of the first 50 results, when a majority of them were ranked from 5-20 in the SERPs. Here are three of the sites and their phrases: http://nintendoconsoles.com/ "nintendo consoles" - This domain I bought from someone so there could be some sort of sandbox period for it. http://webhostingfordrupal.com/ "web hosting for drupal" - This was a new register. http://seotirical.com "seotirical" - we don't show up, but all of the tweets and links to us do. - This was a new register. I realize these sites aren't perfect, and might not have been ready for the first page. The Nintendo site is about 3 months old, but the Drupal site has been around for 8+ months. I might try adding a fresh piece of content tonight to see if that helps, but I thought it was curious that it happened across the board with about 5-6 sites on my one reseller account. I don't even know if the top portion of this post has anything to do with the problems, but I thought I'd see if anyone has insight. Cheers,
Technical SEO | | vforvinnie
Vinnie0 -
For a UK business where there is no .co.uk or .com opportunity, is it better to have a .net address or would .uk.com be better? Or no difference...This company is UK focussed only.
We have a niche keyword domain possibility but I am not sure which way, if any, is better. The .com and .co.uk options are not available but there are various other ones - including .org, .net, .uk.com. Is there any domain/seo benefit of one version over another? Any thought gratefully received..
Technical SEO | | cpdigital10 -
Why google index my IP URL
hi guys, a question please. if site:112.65.247.14 , you can see google index our website IP address, this could duplicate with our darwinmarketing.com content pages. i am not quite sure why google index my IP pages while index domain pages, i understand this could because of backlink, internal link and etc, but i don't see obvious issues there, also i have submit request to google team to remove ip address index, but seems no luck. Please do you have any other suggestion on this? i was trying to do change of address setting in Google Webmaster Tools, but didn't allow as it said "Restricted to root level domains only", any ideas? Thank you! boson
Technical SEO | | DarwinChinaSEO0