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  4. Is it alright to repeat a keyword in the title tag?

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Is it alright to repeat a keyword in the title tag?

Intermediate & Advanced SEO
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  • MIGandCo
    MIGandCo last edited by Apr 18, 2015, 1:48 PM

    I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
    but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
    can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
    don't repeat the keyword.

    Here's an example:

    Current title:
    Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name

    What I am considering using as the optimized title:
    Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name

    Yes, I know both titles are longer than recommended. In both instances, only the company name gets
    truncated so I am not too worried about that.

    So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
    repeat keywords in a title tag or is it alright when it makes sense to do so?

    1 Reply Last reply Reply Quote 0
    • PatrickDelehanty
      PatrickDelehanty @MIGandCo last edited by Apr 18, 2015, 3:17 PM Apr 18, 2015, 3:14 PM

      Hi again

      In that case I would do this (just my opinion, again):

      Webinar page: "Photoship Webinars | Company Name"
      Individual webinar page: "Photoshop in the Cloud | Webinars | Company"

      Your doing a few things here - you're telling search engines - this is a page about Photoshop in the Cloud that is a webinar from this company. Users can read that title and quickly understand as well. I have always been a fan of the "Page Content | Category | Brand" title layout myself. That's just me.

      I would also check out Schema.org for opportunities to markup your content on those webinar and individual webinar pages to better assist crawlers. Here's a good discussion on ProWebmasters.

      Does this make sense?

      1 Reply Last reply Reply Quote 4
      • MIGandCo
        MIGandCo @PatrickDelehanty last edited by Apr 18, 2015, 3:04 PM Apr 18, 2015, 3:04 PM

        In this instance, the Photoshop in the Cloud page is an individual webinar page within the overall
        Adobe Photoshop Webinars section, hence my reasoning for including both in the title tag.

        PatrickDelehanty 1 Reply Last reply Apr 18, 2015, 3:14 PM Reply Quote 0
        • PatrickDelehanty
          PatrickDelehanty last edited by Apr 18, 2015, 3:01 PM Apr 18, 2015, 3:00 PM

          Hi there

          The best advice I could give here is if the keyword is relevant to the content on the page, then you should be fine. To me, "Photoshop on the Cloud | Photoshop Webinars" are two different concepts, so they should be titles on separate pages. Google and other search engines are good at associating websites/domains with keyword topics. So, in this case, your topic is more than likely Adobe Photoshop and variants of that topic.

          Therefore, you shouldn't have to put these two keywords/phrases together in the same title because those two things should be their own pages, with a high level concept like "Photoshop Made Easy | Company Name" or something like that on your homepage (not trying to name your homepage for you).

          Along with the resource above, check out:
          Title Tags (Moz)
          URLs (Moz - for structure based on content)
          Meta Descriptions (Moz - once your get those pages set up, work on your CTR from search)

          Hope this helps! Let me know if you need more help! Good luck!

          MIGandCo 1 Reply Last reply Apr 18, 2015, 3:04 PM Reply Quote 2
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