SEO Benefit from Redirecting New Exact Match Domains?
-
Hi, All!
This is a question asked in the old Q & A section, but the answer was a little ambiguous and it was about 3 years ago, so I decided to repost and let the knowledgeable SEO public answer...
From David LaFerney:
It’s clear that it’s much easier to get high rankings for a term if your domain is an exact match for the query.
If you own several such domains that are very related such as – investmentrealestate.com, positivecashflow.com, and rentalproperty.com – would you be able to benefit from those by 301ing them to a single site, or would you have to maintain separate sites to help capture those targeted phrases?
In a nutshell – SEO wise, is it worth owning multiple domains to exactly match valuable search phrases? Or do you lose the exact match benefit when you redirect?>>
To clarify: redirecting an old domain with lots of history and links to a new exact match domain seems to contain SEO benefit. (You get links+exact match domain, approximately.) But the other way around? Redirecting a new exact match domain to an older domain with links? Does that do anything for the ranking of the old domain for the exact match keyword? Or absolutely nothing? (My impression has been that it's nothing, but the question came up for a client and I just wanted to make sure I wasn't missing something.)
Thanks in advance!
-
Recently google has really downplayed the importance of exact match domain names. If the domain name is newly registered it probably hasn't earned any links yet, and therefore wouldn't pass any SEO value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a tool out there to check any domain that might be pointing to my existing domain?
Is there a tool out there to check any domain that might be pointing to my existing domain?
Technical SEO | | adlev0 -
Will redirecting a logged in user from a public page to an equivalent private page (not visible to google) impact SEO?
Hi, We have public pages that can obviously be visited by our registered members. When they visit these public pages + they are logged in to our site, we want to redirect them to the equivalent (richer) page on the private site e.g. a logged in user visiting /public/contentA will be redirected to /private/contentA Note: Our /public pages are indexed by Google whereas /private pages are excluded. a) will this affect our SEO? b) if not, is 302 the best http status code to use? Cheers
Technical SEO | | bernienabo0 -
New SEO manager needs help! Currently only about 15% of our live sitemap (~4 million url e-commerce site) is actually indexed in Google. What are best practices sitemaps for big sites with a lot of changing content?
In Google Search console 4,218,017 URLs submitted 402,035 URLs indexed what is the best way to troubleshoot? What is best guidance for sitemap indexation of large sites with a lot of changing content? view?usp=sharing
Technical SEO | | Hamish_TM1 -
Will Redirection of Unnatural Links to the New Domain will work?
Hi All, If a website www.mywebsite.com has received 100 unnatural links and because of that rankings are dropped. I want to follow the below strategy to protect my website from these 100 unnatural links. Please let me know if it will work: Buy a new domain www.newdomain.com with new whois record (Not related to www.mywebsite.com ) Do 301 redirection of all 100 unnatural links (Those are pointing to www.mywebsite.com) to www.newdomain (New domain) Do 302 redirection from www.newdomain (New domain) to www.mywebsite.com (Old Domain) After applying the above strategy, will google still consider those 100 unnatural links for Old domain??
Technical SEO | | RuchiPardal0 -
301 redirect or maual edit of new urls
Hello forum! I will get right to the point,I have a 4 year old PR4 site with lots of links (vacation rentals marketplace, like Homeaway), In about a month from now new CMS will be ready and I will be doing redesign of the site. The problem that I have is (as many of you can guess) losing all the old links that rank high = losing traffic / revenue. Two posiblle solutions here: 1. 301 redirect for each page that ranks high - point it to new url 2. Manually editing new urls created by new CMS and making them to be the same as old ones. This means that some number of urls (the ones that rank high and generate traffic) would be exactly the same while other ones would be generated by CMS thus dufferent in many ways (unicode,different keywords etc.) What would You do here? I am more for 301 redirect but I read all kinds of horror stories in drop of SERP. Thank You for help and advices in advance.
Technical SEO | | Gregos0 -
Redirection Impact on SEO
Need help urgently. There is the situation [This is how is it working now]: 1. Have a global landing page [say when user types in www.mysite.com - takes user to the global landing page: [www.mysite.com/global/en.html]](http://www.mysite.com/global/en.html] ) 2. Users from this landing page can select a country on his/her choice and get redirected say: [www.mysite.com/us/en.html] Would like to change the functionality as below: 1. When user types in www.mysite.com 1a. Would find the location of the request based on GEO IP and if the request is coming from North America region then would redirect the users to: www.mysite.com/us/en.html 1b. If the request is from any other location/region then it would continue to work as it is currently working: take the user to the global landing page: www.mysite.com/global/en.html Would this change have any negative impact or not found by search engines from SEO perspective? If it does then what are the impacts and if does not then why not. If it does then what is the best possible way to address this request. Appriciate your help. Thanks, Koushik Roy
Technical SEO | | KoushikRoy0 -
Redirects
If I redirect page A to page B does page A need to exist before Google sees the redirect. Or can I just put up a redirect and delete page A. If the page doesn't need to exist: You have all your redirects in place for a website. You want this website to redirect to another website. You completely delete the website and put up the htaccess, there should be no problem with this, because the redirects are in place correct? Thanks
Technical SEO | | tylerfraser0 -
Exact match domains
I know buying new websites hoping to 301 redirect them to achieve higher rankings before they’re established is not a good idea, but what about uploading a info pages + on-page SEO + some link-building and when the site is established (it ranks) direct visitors to a landing page? Buying a new domain for the SINGLE purpose of 301 redirecting won’t boost the rankings (don't think it would get penalties either, unless it’s the only link building activity). Not planning to redirect to the homepage, but to the related sub page on our main site (specific landing page). Will this pass the appropriate anchor text and link authority to the right page on our website and help those pages to rank for their keywords? Only thinking of a few pages (no more than 3).
Technical SEO | | Diana.varbanescu0