Are there any alternative ranking strategies for not a blog site other than on site SEO, speed improvement, building backlinks and social media engagement to improve rankings?
-
We own a horoscope website and looking for some SEO advice.However most of the websites are blog sites therefore most of the SEO content is about how to rank a blog site better. IE getting new quality content, use anchor text link out etc. However if your site is different by nature it is hard to find good advice on how to rank better in these scenarios.
I would like to know if there are alternative ways of increasing rankings apart from the usual strategies of improving social media fan pages, building backlinks and optimising the site speed wise and making it accessible and understandable to crawlers and people too.
-
Hey Marton
Try and think of ways of capturing a wider audience to care about your industry.
Could you run a contest - free personal horoscopes for a year, for example - and look to promote it via social networks, bloggers and buzzfeed type news websites?
Can you think of famous horoscopes on the days of big or prophetic events? Like when a horoscope was eerily accurate to something major that happened in the world? (Think 33 Horoscope predictions that will shock you") Maybe a major sporting event? I wonder what Jordan Spieth's was before winning the Masters?
Or how about contacting a Taylor Swift or other celebrity fan site and offer them free weekly horoscopes on the celebrity every week?
These are just ideas from the top of my head - but in reality they are just variations of the principles that you mentioned - trying to earn backlinks from quality websites, increase your social footprint etc. The added benefit of these approaches is that they - may - get a bit more exposure and so could result in more referral traffic and general good PR for your site.
No doubt, it's a tricky task - but the good thing about horoscopes is that everyone has one, if they choose to read it! So take a look to see if you could try and capture a wider audience by playing to their interests and incorporating that with your website.
Hope it helps.
-
Hi Marton
No. You need to be doing all of these things in unison in order to be successful in search engines. Granted, all of these things take an immense amount of research and time due to your audience being different than other industries.
I would take a look at this resource from Moz. Going through this will help you in the following ways:
- What your user looks / act like
- What kind of content they like
- How they digest that content
- Where you should share that content
- How often you should be writing
- Where you should look to link build based on your audience
I know this probably isn't the answer you wanted, but everything you listed is important, and it comes down to knowing who you want to reach and how to reach them. Everything else will fall into place. Take a look at Moz Academy as well, lots of great information!
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving established :COM site to a .ART domain
Hi! We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course. We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for "name of artists + art" and we appear in results. From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above? Does anyone have any experience with regards to this consideration? Thanks!
Algorithm Updates | | bjs20100 -
SEO for International Expansion - Best Strategies
Looking for some Best Strategies in SEO for International Expansion . We were based in a single country till one year back and then decided to expand to other English speaking countries as well. Traffic from SEO for us is around 1.3 million users only from the single country and we rank in top#3 for 90% of our targeted keyword bank of 45000+ keywords. We just launched in some new countries like singapore , philippines and few other English speaking countries with really unique content and I wanted to check whether I can use my mother domain or use any other strategies for growing SEO faster in other countries. Any inputs on scaling up SEO traffic internationally will be appreciated
Algorithm Updates | | ozil1 -
Does this mean my pages are ranking better?
In GWT impressions are down 17%, clicks are up 57%. Is it safe to assume that pages are ranking better for my site? We have earned a couple great links in the past month.. 5lDZEUJ
Algorithm Updates | | Theskimonster0 -
3 Subdomains - Can their authority or ranking affect each other?
HI, We have 3 different subdomains that target completely different industries.
Algorithm Updates | | danialniazi
a.example.com - school reviews
b.example.com - healthcare reviews
c.example.com - car reviews Q1: If any of the above subdomains gets demoted or penalized by Google would that affect the other subdomains? Q2: Moving forward with all the new changes in SEO, penalties, etc; would it be wise to utilize 3 subdomains for different industries or should we consider getting separate domains?0 -
Monthly Searches in Rankings Tab
Hi everyone, I'm pretty new to SEOMoz, so my apologies if this is a very obvious question. I'm trying to find out how to do a report that shows both the ranking of my keywords as well as the monthly searches in Google or the other search engines. Is there an option for this? Thanks in advance!
Algorithm Updates | | seoppc20120 -
How useful is a mobile version of your site (for SEO sake)?
We're investigating a mobile version of our e-commerce site. Is it worth the investment regarding search engine optimization, or is this something that wouldn't have a big effect?
Algorithm Updates | | 9Studios0 -
Very Erratic Ranking
Over the last month our ranking for "Web Design in Cumbria" has fluctuated from position 2 to position 10 a couple of times a week on Google UK.It tends to go to position 10 on a Friday but bounces back to position 2 on the Saturday. Then it goes back to 10 on Monday / Tuesday then back to 2 the next day. Does anyone have any idea why, cause it is confusing the hell out of us? Thanks Fraser
Algorithm Updates | | fraserhannah0 -
Why have I lost rankings for my top 10+ keywords
Hello, As of 04/24/11 I have lost rankings for my top 10+ keywords in an extremely competitive market. I was ranking on page 1 in Google for keywords like: iphone app reviews, ipad app reviews, iphone app videos, ipad app videos, and more. Since 04/24 I have fallen off the first 10 pages + in Google for all major keyword & keyword terms. I have identified that I have 1,359 articles from prmac, which contain links to customers who published press releases through prmac. We are in the process of removing these pages, but creating a list of urls to prove to Google the possibly offending blog posts are gone. Beyond that I am not sure what else to do, please help. URL: http://www.crazymikesapps.com. thank you Mike
Algorithm Updates | | crazymikesapps0