Adding more content to an old site
-
We have a site which was de-moted from PR4 to PR3 with the latest Google update. We have not done any SEO for a long time for the site and the content is the same with over 100 page.
My question is, in order to update the site, which is the best to do it, do we:
1. re-introduced new content to replace old once
2. re-write old content
3. Add new pages
Many thanks in advance.
-
Is your site verified in Google Webmaster Tools, and Bing's Webmaster Tools? If not, get it verified, then look at your account. There's a wealth of information there, including any notices from the search engines about anything they find that might be suspect (Google now even sends a note for buying/selling links), and you can get some better statistics about your site when it's verified.
I would first look in your webmaster tools, and see if the engines have flagged anything for you. If so, then you know what to work on first.
Second, step back and think about what purpose your website has for your business, is it meeting that purpose, and what are useful metrics for you.
In May, Matt Cutts did a video response to a person asking why toolbar PR isn't updated more frequently (available at http://www.youtube.com/watch?v=jZ9pFUSVG9g) and mentioned that while they internally keep a close eye on correct PR, they're not as worried about what shows up in the toolbar. They have some flags if something with super-high PR goes down to super-low PR in the toolbar, but a move from 4 to 3 doesn't fall under that.
So, it's probably good to be thinking about your site, but think beyond the toolbar PR.
-
I never really bothered to check any other metric up untill I came to this forum. Our keyword ranking has dropped slightly in the past few months but we don't really depend much on site traffic to generate income as the business already has regular feed of businesses using our services.
-
Google's homepage recently went from a toolbar pagerank 10 to a toolbar pagerank 9. What are your other metrics like? Has your organic traffic from Google changed in the six months? Toolbar PR is just one indication of how Google views your site, and is on that is infrequently updated and not totally accurately reported to the user, and is several weeks old by the time it is published.
-
Hi Seomagnet, If you have been demoted there may be black hat criteria on your website, have a good look at your on-site optimization and backlink strength before adding fresh content. If you are determined this is due to old content by all means write some more pages but I would personally start with on-site then off-site then building the website bigger.
-
You could have been right on the cusp with your original PR4 and lost just enough links to turn the reading back to PR3. One thing to check would be 404 errors, fixing and redirecting any that you possibly can, and seeing where you're getting links (or links from the past) and creating new pages that would be well received in that segment.
-
Thanks for that, we are about to introduce a blog into the site, but was a bit unsure of our existing content which for some is by now is out of date...
-
Of these 3 options you laid out I would recommend adding new pages. You can always find other content about your company/services/products that is not posted on your website and recycle it to a degree. Have you guys ever thought about implementing a blog into the website. As far as a great user friendly way to continue to product content a blog is great.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know the linking of hashtags on Wix sites does it negatively or postively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please?
Does anyone know the linking of hashtags on Wix sites does it negatively or positively impact SEO. It is coming up as an error in site crawls 'Pages with 404 errors' Anyone got any experience please? For example at the bottom of this blog post https://www.poppyandperle.com/post/face-painting-a-global-language the hashtags are linked, but they don't go to a page, they go to search results of all other blogs using that hashtag. Seems a bit of a strange approach to me.
Technical SEO | | Mediaholix0 -
Content on desktop and mobile
My website hasn't using responsive design and separate domain for mobile optimize, But we using dynamic serving for mobile version, Read more about dynamic serving here So our website must different design for both version, And then what would be happen in term of SEO if our website hasn't show the same content as desktop but still align with the main content, Such as Desktop has longer content compare to mobile version or Desktop has long H1 but mobile is shorter than. What should we do for this case and how to tell Google Bot.
Technical SEO | | ASKHANUMANTHAILAND0 -
Similar pages on a site
Hi I think it was at BrightonSEO where PI DataMetrics were talking about similar pages on a website can cause rankings to drop for your main page. This has got me thinking. if we have a category about jumpers so: example.com/jumpers but then our blog has a category about jumpers, where we write all about jumpers etc which creates a category page example.com/blog/category/jumpers, so these blog category pages have no index put on them to stop them ranking in Google? Thanks in Advance for any tips. Andy
Technical SEO | | Andy-Halliday1 -
Image centric site and duplicate content issues
We have a site that has very little text, the main purpose of the site is to allow users to find inspiration through images. 1000s of images come to us each week to be processed by our editorial team, so as part of our process we select a subset of the best images and process those with titles, alt text, tags, etc. We still host the other images and users can find them through galleries that link to the process and unprocessed image pages. Due to the lack of information on the unprocessed images, we are having lots of duplicate content issues (The layout of all the image pages are the same, and there isn't any unique text to differentiate the pages. The only changing factor is the image itself in each page) Any suggestions on how to resolve this issue, will be greatly appreciated.
Technical SEO | | wedlinkmedia0 -
Duplicate Content Vs No Content
Hello! A question that has been throw around a lot at our company has been "Is duplicate content better than no content?". We operate a range of online flash game sites, most of which pull their games from a feed, which includes the game description. We have unique content written on the home page of the website, but aside from that, the game descriptions are the only text content on the website. We have been hit by both Panda and Penguin, and are in the process of trying to recover from both. In this effort we are trying to decide whether to remove or keep the game descriptions. I figured the best way to settle the issue would be to ask here. I understand the best solution would be to replace the descriptions with unique content, however, that is a massive task when you've got thousands of games. So if you have to choose between duplicate or no content, which is better for SEO? Thanks!
Technical SEO | | Ryan_Phillips0 -
Site Structure Still Old
Ok after my first SEO report from seomoz I re-structured one of my sites. I basically split it into two different sites. I did this way before it was re-crawled on 5/1 and the results still show pages that no longer exist on that domain. What is causing this (user error I am sure but I just need to know what I can do to fix it).
Technical SEO | | bobbabuoy0 -
Are different IP addresses enough for sites with similar content?
Hi all We're looking at moving our 2 websites onto a cloud hosting package. The content on our sites is very similar (but not duplicated) so at the moment they are on separate servers. If we move to the cloud, is it enough for them to have different IP addresses on the same cloud system, or should we host in separate clouds? Thanks in advance Heather
Technical SEO | | heatherrobinson0