Goal Tracking In Analytics On Separate Ordering Website

[fivefifty]

I have a question for any Google Analytics wizards out there.

We have two clients that have a similar complication when it comes to tracking goal conversions in Analytics. Basically, all the conversion actions we want to track occur on a separate website; either an iframe embedded on the page or through an entirely different ordering website. Trick is, Analytics sees the source for all these conversions as referrals from the main site. We'd like to get visibility back to the original source/medium that brought visitors to the site before they converted. Anyone have a suggestion for making that happen?

[Hutch42]

With embedded Iframes you can use GTM to still track clicks (article from previous GTM iteration on how) for the other you will need to use cross domain tracking as Patrick said.

[PatrickDelehanty]

Hi Ryan

Try looking into cross domain tracking with Google Analytics (here is more information as well on that) if you own both sites, or, take a look at tracking the link where users click to make the conversion offsite, although that won't give you much beyond "someone clicked the link, but we don't know if that resulted in a conversion".

Another thing you could consider (with team discussion of course) is somehow bringing those conversions on your client's sites. It might be an affiliate or partnership situation at that point, but nonetheless, something to consider and look into!

Hope this helps! Good luck!