How difficult is schema.org markup
-
We have an e-commerce website and we are looking to get the Schema.org markup on our site, especially for our products to increase CTR and help with rankings as this will help Google understand our pages better.
We have had two quotes from separate companies, one £100.00 and the other almost £600.00
I'm just curious how much work is involved as we don't want to get scammed for something that takes less than an hour to implement.
-
Hi Alan,
I totally agree with you about the ease of editing a hand made website if they're build the right way (so the developer knows were to look).
My point is mainly about code quality, if it's all spaghetti I think the price quota can be higher then with a CMS system.Just wanted to clear that up.
-
I don't quite agree with Bob. If you have a hand made site it is easy to implement schema.org, but if you have a cms it varies, I know some cms have implemented schema.org and in that case its quite easy, if they haven't it may be hard to edit for a number of reasons.
but I always think you can do a lot more if your site is hand made where you have full control. -
Hi Bob,
It is a bespoke e-commerce website that is powered through Magento. So it's not a template. I thought £600.00 was overpriced and now I'm positive that it's not worth that amount of money, I will ask the company why they've quoted this much and ask for an amount of hours for the job. Cheers
-
Hi Joshua,
I think it’s important to know what system you’re using. If it’s all custom made and the webdeveloper needs to “get into” your code it will probably cost a bit more then when you’re using generic systems like Magento or WooCommerce.
I’m not a developer, but my companion normally fixes these things within a few hours. A quote between 100- 200 sounds reasonable since it’s just adding pieces of code on the right spot.
-
Thanks Patrick, that helps. Cheers
-
Hi there
If your site is on a template and you want to mark up product pages, it's not that difficult at all - it's just a matter of adding to the template.
I would have your web development teams walk through the process however and how many hours they think it would take.
I am not a web developer, but the product Schema I have added to ecommerce sites, as well as other sites, is not that bad of an implementation, but I don't know your website.
But again, have them break down their prices and processes and why they think the price is what it is. Price wise - the £100.00 sounds better, but again, there is some technical know how so you want to vet them properly.
Hope this helps a bit! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best markup for testimonials?
These are testimonials that our staff have collected themselves, so I'm unsure about using a block quote and citing a source, since these testimonials are original content, not references from another website. I just need to place the quote, the author's name, and, in some cases, the author's city. Any recommendations?
Web Design | | bcaples0 -
Looking for live web examples of Medical schema
Has anyone seen a hospital system or medical clinic properly employ schema markup to their sites? This seems like very new territory, and we want to do it right by our client. Are there any best practices I need to look out for?
Web Design | | Madgenius3 -
Is it against google guidelines to use third party review sites as well as have reviews on my site marked up with schema?
So, i look after a site for my family business. We have teamed up with the third party site TrustPilot because we like the way it enables us to send out reviews to our customers directly from our system. It's been going great and some of the reviews have been brilliant. I have used a couple of these reviews on our site and marked them up with: REVIEW CONTENT We work in the service industry and so one of the problems we have found is that getting our customers to actually go online and leave a review. They normally just leave their comments on a job sheet that the workers have signed when they leave. So I have created a page on our site where we post some of the reviews the guys receive too. I have used the following: REVIEW TITLE REVIEW Written by: CUSTOMER NAME Type of Service:House Removal Date published: DATE PUBLISHED 10 / 10 stars I was just wondering I was told that this could be against googles guidelines and as i've seen a bit of a drop in our rankings in the last week or so i'm a little concerned. Is this getting me penalised? Should I not use my reviews referencing the ones on trust pilot and should i not have my own reviews page with rich snippets?
Web Design | | BearPaw881 -
How to create schema for medical specialties services
Hi, I have medical service website but my parent service is Plastic Surgery I need to add my various services in Plastic Surgery category like hair transplant, Rhinoplasty, Gynecomastia . how to create schema for this. Is http://www.productontology.org/ a good way to define my service like this? Hair transplantation
Web Design | | Aman_1230 -
How to write Schema for Before After Results
HI All We are cosmetic surgery clinic. A lot of our business is dependent on Before After results of patients. But We want to tell add structured data for it but didnt find any. There are options of portfolio but that is strictly not what it is. Suggestions please
Web Design | | Aman_1230 -
Has anyone added Structured Data Markup Server Side?
I want to add some structured data to our companies website via microdata through schema.org. I have been asked to gather all of the requirements so that it can be done server side and automated when things change. I honestly don't know where to begin as there are many areas where it can be added. Has anyone done this server side before?
Web Design | | Sika220 -
Multiple Local Schemas Per Page
I am working on a mid size restaurant groups site. The new site (in development) has a drop down of each of the locations. When you hover over a location in the drop down it shows the businesses info (NAP). Each of the location in the Nav list are using schema.org markup. I think this would be confusing for search robots. Every page has 15 address schemas and individual restaurants pages NAP is at the below all the locations' schema/NAP in the DOM. Have any of you dealt with multiple schemas per page or similar structure?
Web Design | | JoshAM0 -
.org versus .com
I work at a non-profit that has always used the .org URL for any sites they create. I am designing a site right now with a heavy weight on SEO as part of the strategy and I have both the .org and .com versions of the URL. Am I right in thinking that I should use the .com?
Web Design | | dschreib_greenpeace.org0