Best practice to preserve the link juice to internal pages from expired domain?
-
This question relates to setting up an expired domain, that already has quality links, including deep links to internal pages. Since the new site structure will be different, what's the best practice to preserve the link juice to these internal pages?
Export all the internal pages linked to using majestic Seo/ ahrefs etc, and set these pages previously linked to?
Or 301 redirect these pages to home page?
I heard there's a Wordpress plugin that 301 redirects all the 404 errors successfully preserving all the potential link juice.
-
Or 301 redirect these pages to home page?
This is something of a no-no. Google states that a 301 should be used to redirect one page to another that is similar. If you can't find a good match, you are better leaving it as a 404.
I heard there's a Wordpress plugin that 301 redirects all the 404 errors successfully preserving all the potential link juice.
As above, if you have a plugin do this for you then you could find that old URL's are redirected 'en-masse' to the same place, which will do you no favours.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup for regular web pages?
I'm a bit confused about what Schema markup should be applied to such regular, informative web pages.
White Hat / Black Hat SEO | | gray_jedi
We have a few pages describing our technology and solutions. These pages are not products or news articles. And they are not something that should be reviewed/rated. What Schema markup should be used for a standard run-of-the mill web page?
Is there a good reference / tutorial for optimizing the schema markup of an informational website? Any advice is much appreciated, thank you!0 -
Why is this Page Ranking for such a competitive keyword?
Hello MOZ Community! I have a question, I am hoping someone can help me understand. I am looking at this URL: http://goo.gl/BkSish ...it is ranking for this Keyword: POS Systems Now, this seems to be a pretty new URL, with few links being generated to it, as seen here: Open Site Explorer: http://moz.com/researchtools/ose/comparisons?site=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system Majestic SEO: https://www.majesticseo.com/reports/site-explorer/link-profile?folder=&q=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system&oq=http%3A%2F%2Fwww.shopkeep.com%2Fpos-system&IndexDataSource=F&wildcard=1 QUESTION: Can someone help us understand how or why this page is ranking so well, so quickly, for such a competitive Keyword? Thank you!
White Hat / Black Hat SEO | | mstpeter0 -
Page keeps dropping
Hello All, I have a page (http://www.caravanguard.co.uk/touring-caravan-insurance/) we have seen it drop a bit over recent months and now we have been appearing low on page two (Google UK) for the term "Caravan Insurance". Now I do not expect to rank above some of the big players in our market and the aggregators, but we do feel we have good content and have tried to act as white as we can in terms of SEO, link building and alike, but we are still slipping. My main issue is this - one minute we have the link appearing in the serps and then the next it drops from the serps altogether. At this point i often resubmit for indexing in webmaster tools and a few minutes later its back.... is this just likley something I am seeing local to me due search becoming more personal (I have toggle hide private results too) or is there a cause to its sudden disappearance and reappearance? Any insight would be greatly appreciated.
White Hat / Black Hat SEO | | TimHolmes0 -
Link Espionage?
Can anyone tell why pages like this are linking to our site? http://iga.edu/facebooktabs/images/inscribirse/formulario/en/noclosingcost.html This .edu page looks benign, however if you read it, it wont take long to see what appears to be machine generated content related to finance. It has ONLY ONE outgoing link and it to my site. To me it seems to be an attempt to make us look like a link buyer. We aren't! There are dozens of these type of pages linking to us. Here's the text around the link to our site, ERATE.com Apr the origination fee alone will cost you at closing however what your broker isn t should you pay a loan origination fee or get a no fee mortgage when refinancing refinancing mortgage rates scandal could cost you a year arkansas california colorado connecticut delaware. Any insight and opinions are welcome. Jeff Howard
White Hat / Black Hat SEO | | corlin0 -
Pages higher than my website in Google have fewer links and a lower page authority
Hi there I've been optimising my website pureinkcreative.com based on advice from SEOMoz and at first this was working as in a few weeks the site had gone from nowhere to the top of page three in Google for our main search term 'copywriting'. Today though I've just checked and the website is now near the bottom of page four and competitors I've never heard of are above my site in the rankings. I checked them out on Open Site Explorer and many of these 'newbies' have less links (on average about 200 less links) and a poorer page authority. My page authority is 42/100 and the newly higher ranking websites are between 20 and 38. One of these pages which is ranking higher than my website only has internal links and every link has the anchor text of 'copywriting' which I've learnt is a bad idea. I'm determined to do whiter than white hat SEO but if competitors are ranking higher than my site because of 'gimmicks' like these, is it worth it? I add around two blog posts a week of approx 600 - 1000 words of well researched, original and useful content with a mix of keywords (copywriting, copywriter, copywriters) and some long tail keywords and guest blog around 2 - 3 times a month. I've been working on a link building campaign through guest blogging and comment marketing (only adding relevant, worthwhile comments) and have added around 15 links a week this way. Could this be why the website has dropped in the rankings? Any advice would be much appreciated. Thanks very much. Andrew
White Hat / Black Hat SEO | | andrewstewpot0 -
Penalised by Google - Should I Redirect to a new domain?
Last month my rankings dropped a couple of pages on Google and am no longer receiving as many visits from Google as I used to. It's coming up to summer which is the time my business naturally picks up yet I can't fix this problem. I have a crazy idea of redirecting my established site onto a new domain in hopes that the penalty would be removed. I have tried removing any manipulative links yet my ranking are not coming back. Anyone had success in redirecting to a new domain?
White Hat / Black Hat SEO | | penn730 -
Can our white hat links get a bad rap when they're alongside junk links busted by Panda?
My firm has been creating content for a client for years - video, blog posts and other references. This client's web vendor has been using bad links and link farms to bolster rank for key phrases - successfully. Until last week when Google slapped them. They have been officially warned on WMT for possibly using artificial or unnatural links to build PageRank. They went from page one of the most popular term in Chicago for their industry where they had been for over a year - to page 8 - overnight. Other less generic terms that we were working on felt the sting as well. I was aware of and had warned the client of the possibility of repercussions from these black hat tactics (http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo#jtc170969), but didn't go as far as to recommend they abandon them. Now I'm wondering if one of our legitimate sites (YoChicago.com), which has more than its share of the links into the client site is being considered a bad link. All of our links are legitimate, i.e., anchor text equals description of destination, video links describe the entity that is linked to. Our we vulnerable? Any insight would be appreciated.
White Hat / Black Hat SEO | | mikescotty0 -
Geotargeting a new domain without impacting traffic to existing domain
I had previously asked this as a 'private question' and couldn't make it a 'public question' automatically-- hence reposting it as a new question: We have an existing site, let's say www.xyz.com --- which attracts traffic from all over the world (including the US), though it's primary audience is the UK/ Europe. Most of this traffic is via organic search results on Google. Now, there is a business case to launch a US-centric website -- www.xyz.us, which will have most of its content from the original site (probably with some localization). Our goal is that on day 1 when the new site xyz.us is launched, we want all traffic originating from the US (and may be some other North American countries) to be directed to the .us domain instead of the .com domain. We don't want to lose any search engine traffic; equally importantly, we want this to be done in a manner that is seen by the search engines as a legitimate technique. What are the best options to do this such that the new .US site automatically inherits all of the traffic from the .com site on day 1, without either of these sites getting penalized in any form. Thanks.
White Hat / Black Hat SEO | | ontarget-media0