How to check competitors' strengths/weaknesses?
-
How to and what to check in competitors' strengths/weaknesses?
-
Landon
Patrick has answered the primary question above. We do alot of work on competitors strengths and weaknesses. My primary job is to take clicks away from competitors. Not that hard. The best overall tool I believe is www.similarweb.com - though not 100% accurate is comparatively accurate. Semrush useful, I also like Alexa - and the new Moz product in reviewing links and status of same.
In Semrush you need to go to the domain v domain sub heading. The graphs & spreadsheets is a beautiful and easy way to interpret where you sit on keyword status with competitors. On similiarweb - I look at overall traffic, where a competitor is getting traffic from. The referral tab is gold. You can really understand a business and how they are run, by using a combination of the tools above and referring the link Patrick has sent through.
Let me know if any questions.
-
Hi Landon
There are a ton of great ways to do competitor analysis.
Here are some awesome tools I use to help me:
Open Site Explorer (& Moz Analytics) - Get key metrics on your competitors, including DA and PA.SEMRush - Great tool to help you analyze your competitor's organic and paid performance, complete with rankings, traffic %, as well as landing pages. You can learn a LOT from this tool.
**Majestic -**Get great backlink analysis data to help guide what kind of content users find valuable on your competitor's site, or listing/citation opportunities.
I highly recommend taking a look at the above tools and their resources as they are extremely valuable and give some pretty amazing insights.
I hope this helps you out! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical URL's searchable in Google?
Hi - we have a newly built site using Drupal, and Drupal likes to create canonical tags on pretty much everything, from their /node/ url's to the URL Alias we've indicated. Now, when I pull a moz crawl report, I get a huge list of all the /node/ plus other URL's. That's beside the point though... Question: when I directly enter one of the /node/ url's into a google search, a result is found. Clicking on it redirects to the new URL, but should Google even be finding these non-canonical URL's?? I don't feel like I've seen this before.
Intermediate & Advanced SEO | | Jenny10 -
A lot of news / Duplicate Content - what to do?
Hi All, I have a blog with a lot of content (news and pr messages), I want to move my blog to new domain. What is your recommendation? 1. Keep it as is. old articles -> 301 -> same article different URL
Intermediate & Advanced SEO | | JohnPalmer
2. Remove all the duplicate content and create 301 from the old URL to my homepage.
3. Keep it as is, but add in the meta-tags NoIndex in duplicate articles. Thanks !0 -
Redirecting Domain / Maintaining Keyword Ranking
Right now we have two sites: "our-company.com" and "cool-widgets.com." We rank high for "cool widgets" searches due to our keyword-friendly URL, but we're merging everything into our newly-redesigned company site. Should we redirect the old "cool-widgets.com" homepage to "our-company.com" (to directly transfer the old PR and links), or would it be more prudent to redirect the old homepage to "our-company.com/cool-widgets" to keep the "cool widgets" keyword in the URL? This option seems like it would be good for maintaining organic search results, but it wouldn't pass the strong link backbone to the new site's homepage.
Intermediate & Advanced SEO | | versare0 -
Using a 302 re-direct from http://www to https://www to secure customer data
My website sends Customers from a http://www.mysite.com/features page to a https://www.mysite.com/register page which is an account sign-up form using a 302 re-direct. Any page that collects customer data has an authenticated SSL certificate to protect any data on the site. Is this 302 the most appropriate way of doing this as the weekly crawl picks it up as being bad practise? Is there a better alternative?
Intermediate & Advanced SEO | | Ubique0 -
Authorship/Ranking when 2 separate authors
Hello, We've got a pdf with, on the front page "by author 1 and author 2" Author one published the PDF and sits at rank 3 Author 2 is us (on a completely different website than author 1) How can we rank highest, and can we use google authorship? Can we get our picture next to the article? Let me know if we need to convert to html for (1) and/or (2)
Intermediate & Advanced SEO | | BobGW0 -
Tool to check XML sitemap
Hello, Can anyone help me finding a tool to have closer look of the XML sitemap? Tks in advance! PP
Intermediate & Advanced SEO | | PedroM0 -
Competitior 'scraped' entire site - pretty much - what to do?
I just discovered a competitor in the insurance lead generation space has completely copied my client's site's architecture, page names, titles, even the form, tweaking a word or two here or there to prevent 100% 'scraping'. We put a lot of time into the site, only to have everything 'stolen'. What can we do about this? My client is very upset. I looked into filing a 'scraper' report through Google but the slight modifications to content technically don't make it a 'scraped' site. Please advise to what course of action we can take, if any. Thanks,
Intermediate & Advanced SEO | | seagreen
Greg0 -
DCMI and Google's rich snippets
I haven't seen any consistent information regarding DCMI tags for organic SEO in a couple of years. Webmaster Tools obviously has a rich set of instructions for microdata. Has there been any updated testing on DCMI or information above the whisper/rumor stage on whether engines will be using Dublin? As a final point, would it be worth going back to static pages that haven't been touched in a couple of years and updating them with microdata? It seems a natural for retail sites and maybe some others, but what about content heavy pages?
Intermediate & Advanced SEO | | jimmyseo0