Exact Match Domain & Title Tag / URL
-
I currently own an exact match domain for my keyword. I have it set up with multiple pages and also a blog. The home page essentially serves as a hub and contains links to all the pages and the blog.
My targeted keyword is on its own page and I made the title tag the same as my keyword. As an example the URL for my targeted post looks like this:
benefitsofrunningshoes.com/benefits-of-running-shoes
I have solid, non-spammy content and clean whitehat earned backlinks directing to that specific page.
My concern right now is that the URL looks kinda spammy. The website has been live for about a week and the home page ranks well enough but my targeted page is no where to be found. (it does show up if I manually search via search command "site:benefitsofrunningshoes.com").
I'm wondering if it is acceptable to use the exact keyword in title tag / page url if it is also in the domain as an EMD?
Should I change the title tag and leave the URL in? Or should I completely change the title tag and URL and 301 redirect to the new page? I appreciate any help!
-
Thanks Daniel - this does help clarify things!
-
Hi Kusanagi17,
If you really badly want to rank for the keyword, there's no need to create that extra page ie, /benefits-of-running-shoes. With your domain name being what it is, it's fine just to use that same keyword in the title of the home page.
With regards to why that page isn't being indexed, yes it's probably to do with Google deeming that there's no need for that page given the domain name, but also the fact that a new site's deeper pages will take time to be indexed. Given that it's a new site I wouldn't worry at all about adding a 301 redirect from the extra page to the home page.
Hope that helps!
Daniel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New domain wipes out domain authority
A client wanted to change their domain name, which we have now done. The site content itself is exactly the same. We put 301 redirect links in so that Google searchers would redirect from the old site to the new one. However Moz then said that it couldn't crawl the old domain because of the redirects and advised creating a brand new campaign for the new domain. We have done this but now Moz says that the domain authority of the new site is 2 (it was 14 on the old domain). Specifics are:
Technical SEO | | mfrgolfgti
old domain: https://ryemeadcleaning.co.uk
new domain: https://ryemeadgroup.co.uk So basically it seems like we're starting again from scratch with the new domain and all the SEO from the old domain has been lost? Have we done it wrong?0 -
Does a sub-domain benefit a domain...
I have seen some mixed comment as the whether a sub-domain would benefit from the authority built up by its domain... but does a domain benefit from a sub-domain?
Technical SEO | | Switch_Digital0 -
Negative Effect of Duplicate Title Tags
Hi guys, I'm trying to figure out if one my problems with search rankings might be a result of 2 of my main pages (home page and tier 2 page linked to main menu) have the same title and description tags. Let's say my keyword is 'building paper airplanes'. The url for my homepage is http://domain.com and the Title Tag is "Building Paper Airplanes I Domain". My tier 2 page url is http://domain.com/building-paper-airplanes and the Title tag is "Building Paper Airplanes I Domain". The home page is more of an introduction page before the user gets into the instructions on the tier 2 page. Can anybody advise if this might be having a negative affect on my search results for the search term 'building paper airplanes'? Thanks.
Technical SEO | | Rogs.SEO0 -
Duplicate title tags and meta description tags
According to GWT, it seems that some of the pages on my website have duplicate title and meta tags. The pages identified by Google are nothing but dynamic pages: http://www.mywebsite.com/page.php
Technical SEO | | sbrault74
http://www.mywebsite.com/page.php?param=1
http://www.mywebsite.com/page.php?param=2 The thing is that I do use the canonical link tag on all pages. Should I also use the "robots noindex" tag when the page is invoked using a GET parameter? Again sorry for my english. Thank you, Stephane1 -
Do trailing / in URLs matter?
I was wondering if search engines see duplicate content on two different URLs if the content is available via www.xyz.com/services or www.xyz,com/services/
Technical SEO | | TheOceanAgency0 -
Domain name with separated/non-separated keywords
I start a new webshop within a month about spices and coffee. I'm thinking about the domain name to take. I would like to get visitors from coffee and spice keyword searches. How much does it matter (in terms of SEO) if I use spiceandcoffee instead of spice-and-coffee? (The site will be hungarian and it sounds easy to remember without the hypen: fuszer-es-kave or fuszereskave.) Does Google weighing more separated keywords in domain, instead of non-separated?
Technical SEO | | joo0 -
"/" at the end of a URL
I just noticed that I have the exact same page showing up separately in my Google Analytics reports. One has a "/" at the end and the other does not. Otherwise, these are the exact same URL's. Is this something I need to be aware of from a duplicate content perspective? If so, how do I go about fixing this? I thought the SE's would automatically see that a URL with a "/" at the end is the same as one without, but if that is the case, why is it showing up in my reports as two separate pages?
Technical SEO | | Blockinc0 -
Google Local Results and URL Titles
After searching for (city name) (business type) a number of my competitor's sites come up with the title of their web page as the results (including geographic descriptors). However, my site is listed by name and does not reflect our URL title. How is this possible (did someone manually change the title of our listing?) and how can I change this back so that the title includes a geo descriptor? Do I simply edit the listing under google places or will this have a negative effect on our rankings?
Technical SEO | | helliottlaw0