undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?

On-Page Optimization
3
6
2.5k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • MeghanPrudencio
    MeghanPrudencio last edited by Mar 8, 2011, 4:46 PM

    Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page?

    Thanks so much!

    -Amy

    1 Reply Last reply Reply Quote 0
    • MeghanPrudencio
      MeghanPrudencio @MeghanPrudencio last edited by Mar 8, 2011, 9:32 PM Mar 8, 2011, 9:32 PM

      You're right. As I was writing my response I realized this is not a good way to go about it. There's really no reason to keep these duplicate content pages. We are pulling content from our database of clients and some of them had been entered more than once in our system, so they created duplicate pages of content and we were thinking we would want the latest version of the client's content which would also contain the active order in our system to be the "main page" but we really just need to remove the older ones instead.

      Thanks so much for your help, and I am sorry for the confusion!

      1 Reply Last reply Reply Quote 0
      • StalkerB
        StalkerB @MeghanPrudencio last edited by Mar 8, 2011, 8:47 PM Mar 8, 2011, 8:47 PM

        How similar is the content?

        I'm pretty sure you're not going to pass any link juice or authority to the new page using a canonical tag, especially if it has different content; it's just not a great way to fix anything.

        Useful if the URL changes depending on how you end up at a destination page, but if you just happen to have 2 different pages about 'widgets' then sharing a canonical tag between them won't do too much.

        Can you give me an example of what it is you're actually doing and why you think the pages should be the same? (I'm just not getting the impression they are the same page, sorry if I'm wrong)

        1 Reply Last reply Reply Quote 0
        • MeghanPrudencio
          MeghanPrudencio @StalkerB last edited by Mar 8, 2011, 6:24 PM Mar 8, 2011, 6:24 PM

          Thank you for your response, Barry!

          So, if we do just change the "official" page and make that page the canonical URL it won't hurt the rankings or anything that the original canonical URL had?

          StalkerB MeghanPrudencio 2 Replies Last reply Mar 8, 2011, 9:32 PM Reply Quote 0
          • MeghanPrudencio
            MeghanPrudencio last edited by Mar 8, 2011, 6:22 PM Mar 8, 2011, 6:22 PM

            Thanks for your response Ian!

            We aren't looking to completely replace the page, we just want to change the canonical page to the latest one added and I am looking to find out if that does any sort of damage to whatever linkjuice or ranking the original canonical page has or if it will just transfer. Sorry if it is confusing.

            1 Reply Last reply Reply Quote 0
            • StalkerB
              StalkerB last edited by Mar 8, 2011, 5:04 PM Mar 8, 2011, 5:04 PM

              If you've made an entirely new page with the same content and it's in the one location and you can change all your links to look there, then 301 the old page to the new page, don't just use rel=canonical.

              If you've added a new category, so the old page was, for example, site/colour/product and you now allowed navigation like site/shape/product, then you may want to change the canonical tag if the 'shape' route into the page is the new "official" page.

              MeghanPrudencio 1 Reply Last reply Mar 8, 2011, 6:24 PM Reply Quote 0
              • 1 / 1
              1 out of 6
              • First post
                1/6
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Parker818

                Should we rename and update a page or create a new page entirely?

                Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?

                On-Page Optimization | Jan 17, 2017, 3:24 PM | Parker818
                0
              • vivekrathore

                How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content

                How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side. How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content

                On-Page Optimization | Aug 31, 2015, 12:53 PM | vivekrathore
                0
              • cheaptubes

                Duplicate content penalty

                when moz crawls my site they say I have 2x the pages that I really have & they say I am being penalized for duplicate content.  I know years ago I had my old domain resolve over to my new domain. Its the only thing that makes sense as to the duplicate content but would search engines really penalize me for that? It is technically only on 1 site.  My business took a significant sales hit starting early July 2013, I know google did and algorithm update that did have SEO aspects.  I need to resolve the problem so I can stay in business

                On-Page Optimization | May 7, 2014, 12:06 PM | cheaptubes
                0
              • ShearingsGroup

                Duplicate content on partner site

                I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks

                On-Page Optimization | Dec 7, 2013, 1:57 AM | ShearingsGroup
                0
              • stephanwb

                Canonical URL, cornerstone page and categories

                If I want to have a cornerstone "page", can I substitute an actual page with a category archive of posts "page" (that contains many posts containing the target key phrase)? This way, if I make blog posts about a certain topic/ key phrase (example "beach weddings") and add a canonical URL of the category archive page to the individual posts, am I right then to assume google will see the archive page as the cornerstone page (and thereby won't see the individual posts with the same key phrase as competing)?

                On-Page Optimization | Aug 10, 2013, 2:24 PM | stephanwb
                0
              • wlw2009

                Page content length...does it matter?

                As I begin developing my website's content, does it matter how long or short the actual text found in the is? I heard someone say before "a minimum of 250 words", but is that true? If so, what is the maximum length I should use?

                On-Page Optimization | Nov 21, 2012, 5:17 PM | wlw2009
                0
              • BobGW

                301 redirect and then keywords in URL

                Hi, Matt Cutts says that 301 redirects, including the ones on internal pages, causes the loss of a little bit of link juice. But also, I know that keywords in the URL are very important. On our site, we've got unoptimized URLs (few keywords) in the internal pages. Is it worth doing a 301 redirect in order to optimize the URLs for each main page. 301 redirects are the only way we can do it on our premade cart For example (just an example) say our main (1 of the 4) keywords for the page is "brown shoes". I'm wondering if I should redirect something like shoes.com/shoecolors.html to shoes.com/brown-shoes.html In other words, with the loss of juice would we come out ahead? In what instances would we come out ahead?

                On-Page Optimization | Jul 21, 2011, 7:41 PM | BobGW
                0
              • SparkplugDigital

                Creating New Pages Versus Improving Existing Pages

                What are some things to consider or things to evaluate when deciding whether you should focus resources on creating new pages (to cover more related topics) versus improving existing pages (adding more useful information, etc.)?

                On-Page Optimization | May 28, 2011, 11:22 PM | SparkplugDigital
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.