What are the best practices for microdata?
-
Not too long ago, Dublin Core was all the rage. Then Open Graph data exploded, and Schema seems to be highly regarded. In a best-case scenario, on a site that's already got the basics like good content, clean URLs, rich and useful page titles and meta descriptions, well-named and alt-tagged images and document outlines, what are today's best practices for microdata? Should Open Graph information be added? Should the old Dublin Core be resurrected? I'm trying to find a way to keep markup light and minimal, but include enough microdata for crawlers to get a better sense of the content and its relationships to other subdomains and sites.
-
Hi there
I would mind Open Graph for users, definitely. I would mind Schema.org from the search engine aspect as all major search engines recognize it.
When it comes to Dublin Core, I don't know much about it and don't read too much about it either - which tells me something.
For my money, you should stick with Schema and Open Graph, again because of their wide acceptance.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The Consequences & Best Practices In Changing Domains
Working with a long established/organic successful site that, for brand reasons I disagree with, is verging on changing its domain name. Other than 301ing individual pages to their new domain name equivalent, getting canonicals updated, updating SSL certificates, new Google Search Console with old settings, maintaining the old robots.txtetc what else is worth paying attention to? Assuming I do all of that, how bad a hit to organic over what period of time might this result in? 6 months ago we migrated to https and that was hardly felt, but this is really a brand new domain name altogether. Thanks!
Intermediate & Advanced SEO | | 945010 -
Best way to permanently remove URLs from the Google index?
We have several subdomains we use for testing applications. Even if we block with robots.txt, these subdomains still appear to get indexed (though they show as blocked by robots.txt. I've claimed these subdomains and requested permanent removal, but it appears that after a certain time period (6 months)? Google will re-index (and mark them as blocked by robots.txt). What is the best way to permanently remove these from the index? We can't use login to block because our clients want to be able to view these applications without needing to login. What is the next best solution?
Intermediate & Advanced SEO | | nicole.healthline0 -
How best to structure wordpress site.
I need help on how to structure my wordpress site to avoid duplicate content issues. Basically I have a main category page for each of my targeted keywords (about 12). From each of those though I want to create a category for each county in the uk and then about 15 towns within each county. This means I'm creating a LOT of categories. Eg: /plumbers/lincolnshire/lincoln x 15 other counties and towns /local-plumbers/cambridgeshire/cambridge x 15 other counties and towns (I have about 12 main keywords I'm going after) I'm basically creating a category for every town in the UK going after long tail keywords. What is the best way to manage this in wordpress? Advice from another question I posted on here is to write a unique category description for each one as the posts in each category are almost identical. The other problem here is I'm ending up with hundreds of links on a page. (They can't all be seen by the user as I'm using a drop down menu plugin). Any advice appreciated.
Intermediate & Advanced SEO | | SamCUK0 -
Best Strategy to display 8mg Images on Product Pages for Ecommerce
I have an ecommerce store that has a variety of images including some super high quality images that are 8 mg. This style of image could be completed for hundreds of products in the store. Does anyone have any tips on what I should be watching out for here? Is 8 mg too unusable?
Intermediate & Advanced SEO | | LukeyJamo0 -
What is the best way to consolidate two websites into one?
Someone within our company's IT department just sent me some SEO advice that I believe is bogus. Can someone let me know if my initial gut-check is correct? We have two websites selling two identical catalogs of products but branded differently (color scheme, wording, etc.) like this: www.one.com
Intermediate & Advanced SEO | | Ryan-Ricketts
www.two.com We want to shut down the second website. I think we should set up 301 redirects from all pages on the second site to corresponding (relevant) pages on the first. In theory, this would pass over 90% of the earned link juice from one to the other. Here is what my IT peer said: "We could keep www.two.com set up indefinitely and just have it as the same web site as www.one.com (so two URLs but one site). This would help alleviate any issues with search engine results, etc. (Although I believe Ryan would agree this does impact www.one.com's rankings a bit, but shouldn't be a problem as long as we don't advertise both.) Google doesn't know they are on the same site, so you could technically get away with it. And it helps in indexing multiple pages on our sites." ... but wouldn't this be a big no-no because of the massive amounts of duplicate content it would create?0 -
Best Practices for Pagination on E-commerce Site
One of my e-commerce clients has a script enabled on their category pages that allows more products to automatically be displayed as you scroll down. They use this instead of page 1, 2, and a view all. I'm trying to decide if I want to insist that they change back to the traditional method of multiple pages with a view all button, and then implement rel="next", rel="prev", etc. I think the current auto method is disorienting for the user, but I can't figure out if it's the same for the spiders. Does anyone have any experience with this, or thoughts? Thanks!
Intermediate & Advanced SEO | | smallbox0 -
Best Product URL For Indexing
My proposed URL: mydomain.com/products/category/subcategory/product detail Puts my products 4 levels deep. Is this too deep to get my products indexed?
Intermediate & Advanced SEO | | waynekolenchuk0 -
What are best SEO practices for product pages of unique items when the item is no longer available?
Hello, my company sells used cars though a website. Each vehicle page contains photos and details of the unit, but once the vehicle is sold, all the contents are replaced by a simple text like "this vehicle is not available anymore".
Intermediate & Advanced SEO | | Darioz
Title of the page also change to a generic one.
URL remains the same. I doubt this is the correct way of doing, but I cannot understand what method would be better. The improvement I am considering for pages of no longer available vehicles is this: keep the page alive but with reduced vehicle details, a text like: this vehicles is not available anymore and automatic recommendations for similar items. What do you think? Is this a good practice or do you suggest anything different? Also, should I put a NOINDEX tag on the expired vehicles pages? Thank you in advance for your help.0