Product instant answers?
-
Hi Guys,
I noticed today that Google was serving a VERY different organic result for a product level search. The query was "giro aspect". Included is a screenshot of the SERP. Anyone know about these? Is there anything we need to do to get this (i.e certain schema.org markup)?
Any insights appreciated,
Will -
Hi Will,
The previous reply is a good one - these are answer boxes and are becoming more and more common. Here are a few more resources for you that may help:
http://searchengineland.com/library/google/google-onebox-plus-box-direct-answers
https://moz.com/blog/more-google-answer-boxes-with-bonus-experiment
https://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph
It's definitely worth following Dr. Pete on this topic, he tends to spot these new features pretty early and often talks about what they could mean for the future, as he has in the blog posts above.
I hope that helps!
Paddy
-
Hi Will Swales,
That is called Google answer Box. I'm sharing a detailed article published on this yesterday on SEW.
http://searchenginewatch.com/sew/opinion/2414342/google-answer-boxes-the-what-why-and-how
Hope that helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webshop landing pages and product pages
Hi, I am doing extensive keyword research for the SEO of a big webshop. Since this shop sells technical books and software (legal books, tax software and so on), I come across a lot of very specific keywords for separate products. Isn't it better to try and rank in the SERP's with all the separate product pages, instead of with the landing (category) pages?
Intermediate & Advanced SEO | | Mat_C0 -
Ecommerce Site - Duplicate product descriptions & SKU pages
Hi I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site. At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates. Is this the best way? Or is it better to have the one page with the SKU in the URL? Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site? I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update. Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Problem: Magento prioritises product URL's without categories?
HI there, we are moving a website from Shoptrader to Magento, which has 45.000 indexations.
Intermediate & Advanced SEO | | onlinetrend
yes shoptrader made a bit of a mess. Trying to clean it up now. there is a 301 redirect list of all old URL's pointing to the new one product can exist in multiple categories want to solve this with canonical url’s for instance: shoptrader.nl/categorieA/product has 301 redirect towards magento.nl/nl/categorieA/product shoptrader.nl/categorieA/product-5531 has 301 redirect towards magento.nl/nl/categorieA/product shoptrader.nl/categorieA/product¤cy=GBP has 301 redirect towards magento.nl/nl/categorieA/product shoptrader.nl/categorieB/product has 301 redirect towards magento.nl/nl/categorieB/product, has canonical tag towards magento.nl/nl/categorieA/product shoptrader.nl/categorieB/product?language=nl has 301 redirect towards magento.nl/nl/categorieB/product, has canonical tag towards magento.nl/nl/categorieA/product Her comes the problem:
New developer insists on using /productname as canonical instead of /category/category/productname, since Magento says so. The idea is now to redirect to /category/category/productname and there will be a canonical URL on these pages pointing to /productname, loosing some link juice twice. So in the end indexation will take place on /productname … if Google picks it up the 301 + canonical. Would be more adviseable to direct straight to /productname (http://moz.com/community/q/is-link-juice-passed-through-a-301-and-a-canonical-tag), but I prefer to point to one URL with categories attached. Which has more advantages(?): clear menustructure able to use subfolders in mobile searchresults missing breadcrumb What would you say?0 -
Product or Shop in URL
What do you think is better for seo and for sale, I am using woo-ecommerce for health products website. websitename.com/product/keyword OR websitename.com/shop/keyword
Intermediate & Advanced SEO | | MasonBaker0 -
Product Variations in Ecommerce: Combine or Canonicalize?
Hello, I have an ecommerce site that sells pond pumps. I have every pump separated because each pump has different flow rates, specs, and replacement parts. All of the content is original, and even the content on the pages are (more than) 15% different - so it isn't getting flagged by Moz as duplicate content. Essentially it is set up like this: Acme Pond Pumps Acme Pond Pump 100 Acme Pond Pump 200 Acme Pond Pump 300 I am wondering if it is best to leave all of the products as separate pages, or if I should canonicalize them to the category page? Will each of the pages pass link juice upward anyways? The difference between the products are the specs, parts, and model number. Thoughts?
Intermediate & Advanced SEO | | evan890 -
Duplicate Title - Magento Products / Kunena Forum - Nofollow vs. Follow
Hello Mozzers! This is my first post so hopefully I can explain this in a way that is clear! I just signed up for my PRO membership and wanted to finally start hacking away at this companies site that I work for. I ran my report and noticed my Crawl Diagnostics: 715 Dupliate Page Titles I noticed that a lot those were coming from the customer login in magento. So I added the: User-agent: *Disallow:/customer/ as mentioned in this link: http://stackoverflow.com/questions/10742052/duplicate-content-issues-for-login-page Any suggestions on that? Also, We have a Kunena forum on our site and have noticed all of the nofollow links. People say I should change them to follow links, but other people say leave them or I will get penalized. Any advice would be greatly appreciated!
Intermediate & Advanced SEO | | NRMWEBWORKS0 -
How do I optimise my products for best results?
Hi We have a number of products we want to optimise for example. Barbeque Boss Double Oven Glove, Black When performing keyword research, there are a number of generic terms such as, black oven gloves, barbeque boss and so on. Now i can write the page and optimise for these keyword phrases but I am not sure this is the right way about going for it, particularly if i have several products in the range that are "black oven gloves" or " double oven gloves" How so i best structure my meta tags, meta description and descriptions? Should i just use the product title and optimise around this in the hope Google displays our page in any search queries containing words in this product title? Any advice would be appreciated. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0 -
Looking for an open source way to host product reviews...
We currently use power reviews for our item reviews but want to move towards something that can be hosted internally and thus forgo the cost or power reviews and actually see user generated content play a role in our site. Any suggestions?
Intermediate & Advanced SEO | | MichealGooden0