Migrating to new subdomain with new site and new content.
-
Our marketing department has decided that a new site with new content is needed to launch new products and support our existing ones. We cannot use the same subdomain(www = old subdomain and ww1 = new subdomain)as there is a technically clash between the windows server currently used, and the lamp stack required to run the new wordpress based CMS and site. We also have an aging piece of SAAS software on the www domain which is makes moving it to it's own subdomain far too risky.
301's have been floated as a way of managing the transition. I'm not too keen on that idea due to the double effect of new subdomain and content, and the SEO impact it might have. I've suggested uploading the new site to the new subdomain while leaving the old site in place. Then gradually migrating sections over before turning parts of the old site off and using a 301 at that point to finalise the move.
The old site would inform user's there is a new version and it would then convert them to the new site(along with a cookie to auto redirect them in future.) while still leaving the old content in place for existing search traffic, bookmarks and visitors via static URLs.
Before turning off sections on the old site we would create rel canonicals to redirect to the new pages based on a a mapped set of URLs(this in itself concerns me as the rel canonical is essentially linking to different content).
Would be grateful for any advice on whether this strategy is flawed or whether another strategy might be more suitable?
-
Patrick is right, the migration guide is an excellent source to make sure you've covered all the bases. That said, setting up 301 redirects is gonna have to happen. It may hurt, it may take a lot of time, but it's the best way I've found to minimize any negative impacts to rankings and traffic. There are, of course, ways to speed this up, but I wouldn't suggest looking for a work-around. It sucks to do but that's why new sites and new content on new domains can be such a nightmare.
It's mind-numbing as a task but your manager/client will be very impressed by it. Make sure to look over the inbound links to your site to ensure no pages are missed thereby breaking some of your link network.
-
Hi there
I would run through this migration guide step by step as it is quite comprehensive and can definitely help in making this as seamless as possible.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Selling same products under separate brands and can't consolidate sites...duplicate content issues?
I have a client selling home goods online and in-store under two different brand names in separate regions of the country. Currently, the websites are completely identical aside from branding. It is unlikely that they would have the capacity to write unique titles and page content for each website (~25,000 pages each), and the business would never consolidate the sites. Would it make sense to use canonical tags pointing to the higher-performing website on category and product pages? This way we could continue to capture branded search to the lesser brand while consolidating authority on the better performing website. What would you do?
Technical SEO | | jluke.fusion0 -
Duplicate content problem?
Hello! I am not sure if this is a problem or if I am just making something too complicated. Here's the deal. I took on a client who has an existing site in something called homestead. Files cannot be downloaded, making it tricky to get out of homestead. The way it is set up is new sites are developed on subdomains of homestead.com, and then your chosen domain points to this subdomain. The designer who built it has kindly given me access to her account so that I can edit the site, but this is awkward. I want to move the site to its own account. However, to do so Homestead requires that I create a new subdomain and copy the files from one to the other. They don't have any way to redirect the prior subdomain to the new one. They recommend I do something in the html, since that is all I can access. Am I unnecessarily worried about the duplicate content consequences? My understanding is that now I will have two subdomains with the same exact content. True, over time I will be editing the new one. But you get what I'm sayin'. Thanks!
Technical SEO | | devbook90 -
301 Redirect How Long until the juice passes through to new site
Hi Guys, Following on from a question i asked last week in regard to a 301 http://www.seomoz.org/q/301-redirect-have-no-ranking I was thinking that i had some kind of issue on the site, although i have gone over it with a fine tooth comb i cannot find any issue's and from the amount of reads the thread has had im sure if there was something obvious it would have been pointed out. So i am quite confident the 301 from site A to site B is fine and working as intended, so my question is how long should it take until the juice is passed From site A to Site B as its 9 weeks now and still down 85% on traffic and even text for my home page if copied into the search bar don't bring up my site Bing is fine and did not see any real traffic drops but Google is not giving me back the rankings i had prior Whenever i have done a 301 before the rankings pretty steady and i see no real loss in rankings but this time ... painful all changes in WMT made
Technical SEO | | kellymandingo
Canonical tag implemented
all Pages 301 and correct 200 response from the targeted page
Sitemap Updated
Many Links Changed from Old site to new (including DMOZ)
no Robots text Blocking directory's
Google crawling freely and regularly The strange thing is New content is indexed immediately and ranks easily, I added a page for my service in my local area and went straight to position 5 in Google however old existing content wont move, I tracked 150 keywords only 4 are top 75 Don't know what else to do so any advice would be much appreciated PS site is around 17k pages Paul0 -
Redirect from old wordpress site to new php site? Best approach
Hi I have two websites one legacy site done in wordpress the other in php. However I would like to merge the two together and remove the wordpress site. However it has a good link profile and the pages rank well. What is the best approach to do a 301 redirect from the old site with all its pages pointing to the homepage of the new site? If so what's the best way to do this in wordpress? Many thanks
Technical SEO | | ocelot0 -
Duplicate Content
Many of the pages on my site are similar in structure/content but not exactly the same. What amount of content should be unique for Google to not consider it duplicate? If it is something like 50% unique would it be preferable to choose one page as the canonical instead of keeping them both as separate pages?
Technical SEO | | theLotter0 -
Duplicate content
I have just ran a report in seomoz on my domain and has noticed that there are duplicate content issues, the issues are: www.domainname/directory-name/ www.domainname/directory-name/index.php All my internal links and external links point to the first domain, as i prefer this style as it looks clear & concise, however doing this has created duplicate content as within the site itself i have an index.php page inside this /directory-name/ to show the page. Could anyone give me some advice on what i should do please? Kind Regards
Technical SEO | | Paul780 -
Duplicate content connundrum
Hey Mozzers- I have a tricky situation with one of my clients. They're a reputable organization and have been mentioned in several major news articles. They want to create a Press page on their site with links to each article, but they want viewers to remain within the site and not be redirected to the press sites themselves. The other issue is some of the articles have been removed from the original press sites where they were first posted. I want to avoid duplicate content issues, but I don't see how to repost the articles within the client's site. I figure I have 3 options: 1. create PDFs (w/SEO-friendly URLs) with the articles embedded in them that open in a new window. 2. Post an image with screenshot of article on a unique URL w/brief content. 3. Copy and paste the article to a unique URL. If anyone has experience with this issue or any suggestions, I would greatly appreciate it. Jaime Brown
Technical SEO | | JamesBSEO0 -
Canonical on ecommerce site
I have read tons of guides about canonical implementaiton but still am confused about how I should best use it. On my site with tens of thousands of urls and thousands of afiiliates and shopping networks sending traffic, is it smart to simply add the tag to every page and redirect to the same url. In doing this would that solve the problem of a single page having many different entrances with different tracking codes? Is there a better way to handle this? Also is there any potential problems with rolling out the tag to all pages if they are simply refrencing themselves in the tag? Thanks in advance.
Technical SEO | | Gordian0