Can you regain any SERPs / link juice of links that have 404'd?
-
We have a client whose 301 redirects disappeared and have been gone for about 6 months now. We are going to be putting the 301 redirects back in place.
Will we be able to regain any of the previous SERPs or link juice from old links or is all lost?
Thanks in advance!
-
Awesome thank you for sharing your experience that's a great data point.
-
In my experience, yes, you can regain value.
I redirected an old microsite with external links (which had been abandoned a few years prior) to the relevant page on my current, active site and that page quickly grew to become one of the strongest pages.
[There had been a thread on this here in Moz if you want to read more.]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Geo ip filtering / Subdomain can't be crawled
My client has "load balancing" site traffic in the following way: domain: www.example.com traffic from US IP redirected to usa.example.com traffic from non-US IP redirected to www2.example.com The reason for doing this is that site contents on the www2 contains herbal medicine info banned by FDA."usa.example.com" is a "cleaned" site. Using HK IP, when I google an Eng keyword, I can see that www.example.com is indexed. When googling a Chi keyword, nothing is indexed - neither the domain or www2 subdomain. From Google Search Console, it shows a Dell Sonicwall geo ip filtering alert for www2 (Connection initiated from country: United States). GSC data also confirms that www2 has never been indexed by Google. Questions: Is geo ip filtering the very reason why www2 isn't indexed? What should I do in order to get www2 to be indexed? Thanks guys!
Technical SEO | | irene7890 -
Any SEO-wizards out there who can tell me why Google isn't following the canonicals on some pages?
Hi, I am banging my head against the wall regarding the website of a costumer: In "duplicate title tags" in GSC I can see that Google is indexing a whole bunch parametres of many of the url's on the page. When I check the rel=canonical tag, everything seems correct. My costumer is the biggest sports retailer in Norway. Their webshop has approximately 20 000 products. Yet they have more than 400 000 pages indexed by Google. So why is Google indexing pages like this? What is missing in this canonical?https://www.gsport.no/herre/klaer/bukse-shorts?type-bukser-334=regnbukser&order=price&dir=descWhy isn't Google just cutting off the ?type-bukser-334=regnbukser&order=price&dir=desc part of the url?Can it be the canonical-tag itself, or could the problem be somewhere in the CMS? Looking forward to your answers Sigurd
Technical SEO | | Inevo0 -
404 from a 404 that 301s
I must be missing something or skipping a step or lacking proper levels of caffeine. Under my High Priority warnings I have a handful of 404s which are like that on purpose but I'm not sure how Moz is finding them. When I check the referrer info, the 404 is being linked to from a different 404 which is now a 301 (due to craziness of our system and what was easiest for the coders to fix a different problem ages ago). Basically, if a user decides to type in a non-existent model number into the URL there is a specific 404 that comes up. While the 404 error is "site.com/product/?model=abc123" the referrer is "site.com/product?model=abc123" (or more simply, one slash is missing). I can't see how Moz is finding the referrer so I can't figure out how to make Moz stop crawling it. I actually have the same problem in Google WMT for the same group of 404s. What am I just not seeing that will fix this?
Technical SEO | | MikeRoberts0 -
Is it needed to use http:// or not?
Hi, When doing link building and getting my URL to other websites, is it necessary that the other websites include http:// before the domain? Example: I want to increase the number of links to my site www.example.com . When I ask other websites to add a link to my site, should I ask them to use http://www.example.com or is www.example.com enough (without http://)? Or it really does not matter? Thanks in advance, Sam
Technical SEO | | Awaraman0 -
Why aren't certain links showing in SEOMOZ?
Hi, I have been trying to understand our page rank and domains that are linking to us. When I look at the list of linking domains, I see some bigger ones are missing and I don't know why. For example, we are in the Yahoo Directory with a link to trophycentral.com, but SEOMOZ is not showing the link. If SEOMOZ is not seeing it, my guess is Google is not either, which concerns me. There are several onther high page rank domains also not showing. Anyone have any idea why? Thanks! BTW, our domain is trophycentral.com
Technical SEO | | trophycentraltrophiesandawards0 -
Nofollow links if you have more than one link on a page to the same destination.
Hi, I am wondering if someone can confirm that its best practice to have nofollow on secondary links on a page. For instance the contact page may have a link in the navigation and in the the blurb down the page have another link to the contact page saying contact us here etc.. So in this instance i would put a nofollow on the secondary link in the blurb would this be the best way to impliment this. Many thanks Chris
Technical SEO | | InteractiveRed670 -
How to show a 'We are now...' message for a rebrand and do a 301 redirect?
Our developer wants to use javascript, document referral or adding a URL parameter, in order to show a modal window telling them 'We are now...'. A cookie seems to be too much work. All of which don't play nice with the search engines. Do you know of a technique or method that allows us to be SEO friendly and still give a good user experience? Thanks.
Technical SEO | | Pawngo0 -
Google not using <title>for SERP?</title>
Today I noticed that Google is not using my title tag for one of my pages. Search for "covered call search" Look at organic result 6: Search - Covered Calls Covered call screener filters 150000 options instantly to find the best high yield covered calls that meet your custom criteria. Free newsletter.<cite>https://www.borntosell.com/search</cite> - CachedNow, if you click through to that page you see the meta title tag is:Covered Call ScreenerEven the cached version shows the title tag as Covered Call ScreenerI am not logged in, so I don't believe personalization has anything to do with it.Have others seen this before?It is possible that "search - covered calls" was the title tag 9 months ago (before I understood SEO); I honestly don't remember. I cleaned all my titles up at least 6 months ago.Can I force Google to re-index the page? Its content has changed a few times in the last few months, and Google crawls my site frequently according to webmaster tools.
Technical SEO | | scanlin0