SameAs Markup for Google Knowledge Graph
-
I am trying to get my content in the Google Knowledge graph. Everything I've read thus far about Knowledge Graph tells us how to get in for branded terms (e.g. company name or your own name). But I am looking for ways to have my content be indexed and shown in Google graph.
For example, if you search for "mayonnaise for hair" you will see Knowledge graph show us a snippet from an article on RealSimple.com. **How do you get your content to show here? **
I've been reading a lot about SameAs markup, but it seems to only help for branded terms, so companies can have a knowledge box for their brand. But does it help for non-branded keywords?
I appreciate any advice. Thanks.
-
Thank you, Everett! I didn't know that Answers box and Knowledge Graph are two different things. I'll take a look at the blog post you linked to.
-
Hello Texture Media Inc,
It's tough to keep up on what the various parts of different SERPs are these days. They're constantly expanding and changing. The only person I know who can keep up is Dr. Pete, and that's just barely.
I think what you're wanting to do is get content in the Answers Box, as opposed to the Knowledge Graph. This should answer your questions: http://cognitiveseo.com/blog/6121/total-serp-domination-using-the-new-google-answer-box-technique/
SameAs should be used for connecting various pages about the entity, including social but also Wikipedia pages and other official "About" pages. It's a good idea to use this tag, but isn't going to help with what you're trying to do, specifically.
-
Thank you for your response, Martijn. I was thinking the same thing. Everything I've read thus far about SameAs speaks to connecting bios and social profiles.
-
SameAs markup probably won't be enough as for now it's really meant to be used for identifying social network accounts for a specific Web site. What I would also look into is marking up your actual content via Schema.org because Google probably will need the data for it's knowledge graph in some structured way at least.
-
Thank you, Patrick!
-
Hi there
I think it can help indirectly. Especially as Google associates your brand and website to particular topics (if you are optimizing properly and writing great content). If you are killing it from a topic association level, I can see having "SameAs" markup possibly benefiting your brand on a non-branded level as those topics are associated with your site and Google (and other search engines) notice those SameAs connections to your other platforms or areas, and possibly return your site or other channels in non-branded search.
That's my take. Excited to see what everyone else says - great question! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Update
My rank has dropped quite a lot this past week and I can see from the Moz tools that there is an unconfirmed Google update responsible. Is there any information from Moz on this?
Intermediate & Advanced SEO | | moon-boots0 -
Google Penalty - Has It Been Lifted?
Hi, We have been trying to remove a ‘partial’ google penalty for a new client by the way of removing unnatural backlinks over a period of time and then submitting a reconsideration request, and uploading a disavow file etc. Previously Google listed the partial penalty in the ‘manual actions’ section of webmaster tools, making it possible for us to submit a reconsideration request. Having just logged in however we get the message ‘no manual webspam actions found’. So there isn’t any way we can submit a reconsideration request. Does this mean that the penalty has been lifted? Or could it still exist? If the latter is there any other way to submit a reconsideration request? Many thanks in advance, Lee.
Intermediate & Advanced SEO | | Webpresence0 -
Google Cache Is Blank for Text-only
Hi, I'm doing some SEO for www.suprafootwear.com, and for some reason when I go to text-only in google cache, nothing shows up. http://webcache.googleusercontent.com/search?q=cache:suprafootwear.com&es_sm=91&strip=1 That seems to be the case for all of the different pages on the site, but the content is still appearing on the serp. I have never seen this before, and I'm not sure what's happening. Any help would be greatly appreciated. Thanks!
Intermediate & Advanced SEO | | bigwavew0 -
Google News URL Structure
Hi there folks I am looking for some guidance on Google News URLs. We are restructuring the site. A main traffic driver will be the traffic we get from Google News. Most large publishers use: www.site.com/news/12345/this-is-the-title/ Others use www.example.com/news/celebrity/12345/this-is-the-title/ etc. www.example.com/news/celebrity-news/12345/this-is-the-title/ www.example.com/celebrity-news/12345/this-is-the-title/ (Celebrity is a channel on Google News so should we try and follow that format?) www.example.com/news/celebrity-news/this-is-the-title/12345/ www.example.com/news/celebrity-news/this-is-the-title-12345/ (unique ID no at the end and part of the title URL) www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ Others include the date. So as you can see there are so many combinations and there doesnt seem to be any unity across news sites for this format. Have you any advice on how to structure these URLs? Particularly if we want to been seen as an authority on the following topics: fashion, hair, beauty, and celebrity news - in particular "celebrity name" So should the celebrity news section be www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ or what? This is for a completely new site build. Thanks Barry
Intermediate & Advanced SEO | | Deepti_C0 -
Google does not target my website properly!
Hello everyone, My website : www.pentrucadouri.ro, despite is a .ro with romanian content and is hosted in Romania appear for google.ro as a english targeted website.Google see internal pages as romanian ones but main page as english . In order to change this , I added : Also few days ago I uploaded a geositemap and I submitted this to google. Do you have suggestions ? Website ranks 2nd for "cosuri cadou" on google.com and 3rd on bing, but on google.ro ranks 11 . Thanks!
Intermediate & Advanced SEO | | VertiStudio0 -
Google Adsense Good for SEO?
Is there any merit to the statement that Google will give some SEO value to sites that display Adsense? Or is there absolutely no SEO value for or against a site that displays Adsense Ads? Clearly, it would benefit Google's finance to give at least a small boost to sites that display Adsense, but do they do it? My guess is no, but I'm wondering ...
Intermediate & Advanced SEO | | applesofgold0 -
Google plus
"Google+ members, and to a lesser extent others who are signed into Google, will be able to search against both the broader web and their own Google+ social graph. That’s right; Google+ circles, photos, posts and more will be integrated into search in ways other social platforms can only dream about." What is meant by " and to a lesser extent others who are signed into Google" ? Does it mean that non-google plus members won't be able to view Google+photos, posts ?
Intermediate & Advanced SEO | | seoug_20050