Blogging on multiple domains
-
We have three different domains for geotargeting (za,uk and .com). Each site at at the moment has the same content with only country specific details changed like currency etc.
What is the best way to get maximum SEO benefit when posting new content.When we post new content should we repost to all three domains (the same content) or will Google only index the url on the domain which is crawled first.
Thanks in advance
-
Hello aquaspressovending,
A good person for you to follow would be Aleyda Solis. To answer your question, it is relatively safe to repurpose content across different pages, subdomains or even domains if done properly for different countries.
You can choose a canonical version (e.g. the US version or UK version...) and connect the rest using a rel alternate href lang tag, which is explained in the checklist Patrick linked to above.
-
One tip I would give is to vary the content programatically. I know most people say this is a no-no with SEO, but it can be used effectively in a situation like this. If you could write a script that would replace words with localized words that could help. Like for example US people call them sunglasses, but people in AU call them sunnies a lot. Things like that so you can localize the language. It won't give you a huge boost, but I have seen it help.
-
Hi there
I would check out the following resources:
International SEO (Moz)
The International SEO Checklist (Moz)...for reasons of proper tagging and targeting.
I would also heavily consider your audience. What I mean by that is users have different intentions when searching for the same products, and that tends to extrapolate when you add a regional element to it. I might not find the same content as someone in the UK or South Africa beneficial, and vice versa. You have to be mindful of how your audience is different in different regions, so make sure that the content, if not anywhere else then make it the blog, is targeted and unique to the regions it's supposed to be reaching.
If you're an eCommerce site, I highly suggest this resource from InFlow.
That would be my main focus - develop content for specific regions so they feel like it speaks to them. If you have three sites, keep the branding consistent, tag them properly, but give a personalized regional experience to each.
Hope this helps - good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog not ranking for my name
Hi everyone. I'm new here so apologies if I'm not asking an appropriate question - just let me know! Can anyone help me figure out why my blog (https://www.jamescrowley.net/) isn't ranking at all for my name? I've run it through the standard Moz audit tools and it hasn't picked up any major issues. It ranks fine for my name plus " CTO", but doesn't appear anywhere in the top 50 without that qualifier. I realise there are many other 'James Crowley's to compete with but weirdly even my GitHub profile page appears to rank higher (https://github.com/jamescrowley) I moved the domain a while back (18 months+) and I used to rank highly, but it never seems to have recovered (all the standard redirects are in place, and told Google at the time about the move). Any suggestions would be very much appreciated!
Technical SEO | | james.crowley0 -
2 domains for one website
Hi, I was wondering: i have 2 domains. One is the name of the company the other one is an exact match domain. There is only one website. If I use both domains for this website which one will rank? How google react to website configured like that? Regards
Technical SEO | | LeszekNowakowski0 -
Could the EMD update affect my domain?
My domain is: http://www.freescrabbledictionary.com/ "Scrabble Dictionary" is a huge keyword in my niche where I used to rank top 4. Do you see this domain as possibly being hit by the EMD? My Google Analytics does not show that I was initially hit back in Sept 2012 when it first same out.
Technical SEO | | cbielich0 -
Duplicate Content from Multiple Sources Cross-Domain
Hi Moz Community, We have a client who is legitimately repurposing, or scraping, content from site A to site B. I looked into it and Google recommends the cross-domain rel=canonical tag below: http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html The issue is it is not a one to one situation. In fact site B will have several pages of content from site A all on one URL. Below is an example of what they are trying to accomplish. EX - www.siteB.com/apples-and-oranges is made up of content from www.siteA.com/apples & www.siteB.com/oranges So with that said, are we still in fear of getting hit for duplicate content? Should we add multiple rel=canonical tags to reflect both pages? What should be our course of action.
Technical SEO | | SWKurt0 -
Blog.furnacefilterscanada.com/ or furnacefilterscanada.com/blog/
My shopping cart does not allow to instal a WordPress blog on a sub-domain like: furnacefilterscanada.com/blog/ But I can host my blog on another server with a sub-domain like: blog.furnacefilterscanada.com In a SEO point of view is there a difference between the 2? Link juice? Page authority? Thank you, BigBlaze
Technical SEO | | BigBlaze2050 -
Domain Forwarding Implications
Hi, I am working with a client who is planning to rebrand the company and set up a new domain. What is the best way to maximize and pass the authority from the existing sites (there are 2)? Each site already has many inbound links and have been around for a while. Should I set up 301 redirects for all of the pages? Should I set up domain forwarding? If I do this, what are the implications from an SEO perspective? Please advise. Thank you, Erin
Technical SEO | | HiddenPeak1 -
Domain Forwarding Help
A friend of mine is a domainer and he wants to forward 21 parked niche specific domains to my site for extra type-in traffic. This will turn out to be 30 extra hits a day. Obviously, since these are parked domains, the SEO benefits are none, we just want the traffic. My questions is how to do it. These are his parked domains, and will not be redirected forever, is a 302 redirect the best plan here? He planned on just going into his hosting/domain admin and selecting "forward domain" -- is this ok too? Also, he would prefer to forward these domains to a single domain he owns, and then forward that single domain he owns to my domain. So someone who types in one of these 21 domains will go typindomain.com ---> hisredirectsite.com ---->mysite.com any implications here? What is the best option and how to do it? Thanks
Technical SEO | | terran0 -
How to move my blog from subdomain to subfolder?
Not an unusual situation, I have a blog on blog.domain.com it has quite a few blog postings. The platform is old and will be scrapped, but the blog content itself is going to be moved to domain.com/blog. The current process is we are manually listing all linked to/content pages and we are going to 301 redirect them to their counterparts on the new blog. This is going to be a tedious process. A) Is there any way to automate the moving of the blog? B) What is the best way to do the massive 301 redirect, php headers, .htaccess? Should we move the individual pages with redirects, or redirect the domain in the .htaccess (this will be very difficult to match all the titles and file structure)?
Technical SEO | | MarloSchneider0