We have set up our H1 to contain the product name - it used to be our Company name all the time - would this affect our sales
-
We noticed recently on our site - that our H1 tag was the Company Name - we changed this to be the product name - our products would be searched for by all or part of the description.
Our sales have dropped of the days since we changed it, could it be a result of this change ?
Is it best to have the H1 tag as the product name ?
-
Hello Li Chu,
Did the display on the page change? For example, are people now seeing the product name in a different place / font? It's really difficult to predict what can happen to conversions when major changes are made across an entire site. It could be a conversion rate optimization issue if your traffic has stayed about the same but sales / conversions have dropped.
If traffic dropped it could be something entirely different, as discussed by others.
Generally speaking, yes the H1 on product pages should be the product name. The H1 on category pages should be the category name - those both of these can be optimized.
-
Is it best to have the H1 tag as the product name ?
As John said, your H1 would normally be a page focus phrase, but I would also like to know if it was sales that dropped as a result of a drop in the SERPs, or is it just page conversions?
-Andy
-
Hey Li,
Honestly speaking, I really don't think only H1 caused your traffic and sales dropped. There is something that you are missing out. For instance, you might need to see the Live/Dead links ratio of this time frame to get the better idea or the kind of links you build in this period.
Check out this previous thread on the importance of H1 and see the response of Christy Correll in this regard,
https://moz.com/community/q/are-h1-tags-important-or-influential
Hope this helps!
Thanks,
-
Firstly why did you change your H1. Were other changes made? Usually your H1 would contain your most important keyword.
However you are effectively saying that you changed it to your most important keyword and traffic dropped - or did sales drop? Slightly confused.
That said did you change the font or any aspect of the relevant information. need some more data.
The easy solution is to change it back and monitor traffic & sales. Watch for further changes all other aspects remaining constant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you use www?
The age old question. Should I use "www." for a brand new content site assuming my goal (and most goals starting out) is to get to millions of visits per month? Does the community agree with, http://www.yes-www.org/why-use-www/? The only reason I question it honestly, since most high traffic companies in my search use www., is because moz doesn't. Thanks for your help. Seems it would be quite a pain to go back once you have a lot of traffic.
Intermediate & Advanced SEO | | mag7770 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Our website is running through WordPress. We've been running Moz for over a month now. Only recently, within the past 2 weeks, have we been alerted to over 100 duplicate pages. It appears something happened that created a duplicate of every single page on our site; "www.company.com/example" and "company.com/example." Again, according to our MOZ, this is a recent issue. I'm almost certain that prior to a couple of weeks ago, there existed both forms of the URL that directed to the same page without be counting as a duplicate. Thanks for you help!
Intermediate & Advanced SEO | | wzimmer0 -
An affiliate website uses datafeeds and around 65.000 products are deleted in the new feeds. What are the best practises to do with the product pages? 404 ALL pages, 301 Redirect to the upper catagory?
Note: All product pages are on INDEX FOLLOW. Right now this is happening with the deleted productpages: 1. When a product is removed from the new datafeed the pages stay online and are showing simliar products for 3 months. The productpages are removed from the categorie pages but not from the sitemap! 2. Pages receiving more than 3 hits after the first 3 months keep on existing and also in the sitemaps. These pages are not shown in the categories. 3. Pages from deleted datafeeds that receive 2 hits or less, are getting a 301 redirect to the upper categorie for again 3 months 4. Afther the last 3 months all 301 redirects are getting a customized 404 page with similar products. Any suggestions of Comments about this structure? 🙂 Issues to think about:
Intermediate & Advanced SEO | | Zanox
- The amount of 404 pages Google is warning about in GWT
- Right now all productpages are indexed
- Use as much value as possible in the right way from all pages
- Usability for the visitor Extra info about the near future: Beceause of the duplicate content issue with datafeeds we are going to put all product pages on NOINDEX, FOLLOW and focus only on category and subcategory pages.0 -
Google alerts for products and categories?
I get daily Google alerts for our site and a competitor's site. I have noticed that I am getting multiple alerts a day from Google about products and product categories on the competitor's site. Every now and then there's an actual alert for a linking blog post or something else. How is Google noticing new product on this site but has never done the same for ours? Is there some kind of strategy involved here that I don't know about? The site is http://bit.ly/Q0o2ob
Intermediate & Advanced SEO | | IanTheScot0 -
SEO friendlier domain name
Hi, I just have a doubt. I am building a site I want to optimize for the keyword "slot machine gratis". I have bought two domains: slot-machines-gratis.it and slotmachine-gratis.it. Which domain do you recommend that I use to target the keyword "slot machine gratis"? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
Which domain should I use?
I own a couple domains that are specific to a product and would like to know which one folks on here recommend. Primary Google Search Term Example: "Tax Bond" Example Domain 1: www.taxbonds.net Example Domain 2: www.tax-bond.net I've done research on here before and have come to the conclusion that hyphenated domains aren't bad (no more than 2 hyphens though). So, do I go for the EXACT search term with the hyphen or do I go for the pluralized search term without the hyphen, even though most people will not add the "s" in the Google search? Thanks, Alex
Intermediate & Advanced SEO | | dbuckles0 -
How does changing hosting affect rankings?
I have a hosting account that is ancient. So is it's CPanel, its way of operation (I have to call in to change the zone file), and its hardware and software (It can't even recognize Wordpress as a user so i have to change permissions to change anything.) I plan on moving the site, but I want to prepare for any changes that may happen. Currently the site ranks between #1 or 3 for quite a few very valuable words. It is also in season for this business. I know changing hosting data or servers can cause google to temporarily drop rankings. Does anyone have any experience with this or now how long the faded rankings can last? Or if its even true?
Intermediate & Advanced SEO | | MarloSchneider0 -
How important are domain names?
Hi All, Question: How important are domain names when trying to rank for a competitive keyword? Thanks
Intermediate & Advanced SEO | | wazza19850