We have set up our H1 to contain the product name - it used to be our Company name all the time - would this affect our sales
-
We noticed recently on our site - that our H1 tag was the Company Name - we changed this to be the product name - our products would be searched for by all or part of the description.
Our sales have dropped of the days since we changed it, could it be a result of this change ?
Is it best to have the H1 tag as the product name ?
-
Hello Li Chu,
Did the display on the page change? For example, are people now seeing the product name in a different place / font? It's really difficult to predict what can happen to conversions when major changes are made across an entire site. It could be a conversion rate optimization issue if your traffic has stayed about the same but sales / conversions have dropped.
If traffic dropped it could be something entirely different, as discussed by others.
Generally speaking, yes the H1 on product pages should be the product name. The H1 on category pages should be the category name - those both of these can be optimized.
-
Is it best to have the H1 tag as the product name ?
As John said, your H1 would normally be a page focus phrase, but I would also like to know if it was sales that dropped as a result of a drop in the SERPs, or is it just page conversions?
-Andy
-
Hey Li,
Honestly speaking, I really don't think only H1 caused your traffic and sales dropped. There is something that you are missing out. For instance, you might need to see the Live/Dead links ratio of this time frame to get the better idea or the kind of links you build in this period.
Check out this previous thread on the importance of H1 and see the response of Christy Correll in this regard,
https://moz.com/community/q/are-h1-tags-important-or-influential
Hope this helps!
Thanks,
-
Firstly why did you change your H1. Were other changes made? Usually your H1 would contain your most important keyword.
However you are effectively saying that you changed it to your most important keyword and traffic dropped - or did sales drop? Slightly confused.
That said did you change the font or any aspect of the relevant information. need some more data.
The easy solution is to change it back and monitor traffic & sales. Watch for further changes all other aspects remaining constant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two websites vs each other owned by same company
My client owns a brand and came to me with two ecommerce websites. One website sells his specific brand product and the other sells general products in his niche (including his branded product). Question is my client wants to rank each website for basically the same set of keywords. We have two choices I'd like feedback on- Choice 1 is to rank both websites for same keyword groupings so even if they are both on page 1 of the serps then they take up more real estate and share of voice. are there any negative possibilities here? Choice 2 is to recommend a shift in the position of the general industry website to bring it further away from the industry niche by focusing on different keywords so they don't compete with each other in the serps. I'm for choice 1, what about you?
Intermediate & Advanced SEO | | Rich_Coffman0 -
Should i get witty with folder name of Blog?
I understand the importance of keywords, but I also worry about the usability factor. Curious - anyone ever study about the impact of calling your WP folder "blog" vs "long-primarykeyword" Im thinking of something generic /blog
Intermediate & Advanced SEO | | inmn
/community
/articles
/info Vs long keyword /long-keyword/ ANyone have any input? Every time I search, i see things about Folders vs Subdomains, etc. Thanks everyone for your feedback!1 -
Product Page rankings - How to boost?
Hi folks I am responsible for an e-commerce website. Our website is doing very well but I believe that our product pages should be ranking more highly than they currently are. When taking over my current role, it became clear that a number of changes would need to be made to try and boost the under performing product pages. Amongst other things I therefore implemented the following: New Product content - we have placed a massive focus on reworking all product content so that it is unique and offers value to the reader. The new content includes videos, images and text that is all keyword rich but (I hope) not seen as overly spammy. Duplicate content - the CMS was creating multiple versions of the same page - I addressed this by implementing 301 redirects and adding canonical links. This ensures there is now only 1 version of the page Parameters - I instructed Google to not index certain URLs containing specific parameters Internal links - I have tried to improve the number of links to the products from relevant key category pages My question is, although some of the changes have only been in place for a month, what else can I do to ensure that the product pages rank as highly as possible. As an e-commerce website with so many products it is very difficult to link to these product pages directly, so any tips or suggestions would be welcome! Here's an example of a product page link : http://www.directheatingsupplies.co.uk/pid_37440/100180/Worcester-Greenstar-29CDi-Classic-Gas-Combi-Boiler-7738100216-29-Cdi.aspx
Intermediate & Advanced SEO | | DHS_SH0 -
What keywords should my main page contain ?
Hello. I have a domain with scripts and components for websites, each product page is somehow different and contains different phrases and keywords, for example: a) Flash Photo Gallery
Intermediate & Advanced SEO | | adrianTNT
b) JavaScript Menu
c) Flash Menu
d) PHP Rating Script
e) PHP Poll script It's kind of clear for me how to optimize keywords on these pages individually, but what would be best content / terms / keywords to use on my main page and main page title and anchor text to my root domain? Should it be a mix of all these keywords mentioned above ? Or is it better to be a general term like "website scripts" ?0 -
SEO Company that bills on results?
After having bad experiences with a few seo and ppc companies, I would like to find a company that operates on the premise that they should get paid for producing results instead just for signing a contract. I'm not thinking that any payment is contingent results but that a large portion of the billing is. I also know that it can take several months to get to an seo goal so I'm not taking a "you have one month to fix our site or we don't pay" approach. Is there a company out there that has enough confidence in their white-hat processes that they actually back their services with some sort of guarantee?
Intermediate & Advanced SEO | | IanTheScot0 -
If I hired you/your company to do my SEO ...
If i hired you or your company to do SEO for my site (http://goo.gl/XUH3f) what would be the first steps you'd take? I'm pretty sure i've covered all of the basics myself, I'm just left trying to figure out what i should do next... rankings have been going up and down for the last few weeks, but even when they're up, they're not high enough 🙂 (and then they go back down anyway) ... I know some of you are going to say build links, please at least give me an example of one or two sites you'd try to get to link to mine... I'm open to any advice or feedback as I'm just a website owner who's been doing their own SEO & learning on the fly... Thanks a lot!
Intermediate & Advanced SEO | | Prime850 -
Hiring an SEO company
I usually do SEO myself but now its time to move on to getting on with running the business. I have found a fantastic PPC company who ONLY focus on PPC and am looking for same but for SEO. Must be based in UK and have a great portfolio of mid/large tier companies with some real life stats to back them up. Pricing must be clear and transaparent. Results must be measurable. How would you find such a company? Ironically searching on Google doesn't seem to produce the right results 😞 Alastair
Intermediate & Advanced SEO | | alastairc0 -
Title tag showing in Google that we are not setting
Hello, We've noticed that when we do a specific search (print screen attached), that the business name and/or a completely different title is getting indexed into the search engine that we are not setting. Below is an example from the source code of how we're setting the title, this matches the 2nd listing circled in the attached image. The indexed title tag reflects "Animal Business Card Holders - Kyle Design" Any ideas or feedback on how this is happening? <title>Animal Business Card Cases in Pet, Insect and Wildlife Designstitle> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <meta name="description" content="Eye-catching business card holder cases personalized with custom animal designs for humane professionals and pet owners. Custom select a sleek metal finish, bold aluminum or iridescent accent color, size and unique design for the ultimate self-expressing animal gift!" /> <meta name="keywords" content="business card holder unique personalized custom holders silver gold wood metal cards cases sleek aluminum engraved contemporary case animal animals design designs black color accents iridescent pet insect wildlife cat dog dragonfly butterfly lions sea turtles sea otters elephants animal lover animal activist zoologist veterinarian breeder animal whisperer thin deep large credit Asian size engraving personalize gift gifts special monogram customized corporate logo name professional title meaningful sentiment" /> <meta name="copyright" content="Copyright Kyle Design" /> <meta name="author" content="Kyle Design" />
Intermediate & Advanced SEO | | marketing_zoovy.com
<meta name="generator" content="xyz Commerce System http://www.domain.com/" />
<link rel="canonical" href="xyz link"
<script type="text/javaScript"> Thanks,
Jamie0