Technical Infrastructure to reach multiple C class domains for portfolio
-
Community,
We have an online portfolio of about 40+ different infotainment products/websites. Naturally we promote the sites across each other; linking from different class domains is suspected to increase the impact the cross linkages can have from an SEO perspective. We would like o see what technical infrastructure approaches marketers with similar conditions use to reach a large set of different C class IPs for SEO benefits givne their main server infrastructure comes out of one computing center = 1 IP class.
What we experimented with in the past have been:
- small cost-efficient virtual servers across different domain providers for static sites
- leverage CDN providers like Cloudfront to mask different IPs per domain
- use forward proxies like Varnish on dumb servers to forward request for dynamic sites
- ask hosting providers to host individual servers in different computing centers
- leverage cloud-based machines for easy provisioning across different hosting providers (not necessarily cheap)
Any other technical infrastructure processes out there we should be looking at?
/T
-
I'll leave some thoughts, with the caveat that I haven't bothered doing stuff like this in many years because the cost structure only makes sense if you're going to build 40 great sites (eg sites making more than a few hundred dollars per month), and I'd rather spend more time on fewer sites.
I think most of the people doing this effectively are probably using option number 1 or slight variations, and not wasting their time on building any sites that can't cover their individual hosting costs. In other words, if the new site can't cover an incremental $10-50/month hosting expense, it's not worth your time to build it in the first place. With this route, you can also centralize control of the decentralized sites with a tool like ManageWP assuming it doesn't leave public footprints (like /wp-content/plugins/ URLs), but it'd still be all Wordpress site footprints.
At the scale you're trying to do this at, it would be pretty easy to "blow your cover" with extensive interlinking of the sites, shared access to GA & GWT between any of the sites, shared registrar dates & contact info (or shared registrars at all), and like 20 other server & CMS-level footprints. I'll assume you've covered all of those bases if you're at the stage of testing ways to centralize your hosting, but it's worth bringing it up for anyone else who is trying to take this approach.
I would be skeptical that the CDN option would work. Unless I'm mistaken, the sites would still need to have the same nameservers before the CDN delivered any content, and any search engine could plainly see that.
Not sure about the Varnish method.
Most of the hosting providers you'll talk to don't want to give you class-C IP addresses, because they spend a lot of money to acquire more IP addresses over time, and the type of customers asking for more Class-C IP addresses are typically mediocre hosting customers.
Just my two cents. You probably won't get too many replies on here, because most of the people doing this effectively don't feel like sharing their methods. Blackhat World or Wicked Fire will probably get you more candid responses, but your question is pretty specific, so I don't anticipate too many people willing to describe their full stack or workflow in detail.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Have You 301 Redirected Domain A to Domain B ?
I only have two questions.... Approximately when did you do it (year is close enough)? Did the rankings of Domain B go up? Any other information that you care to share will be appreciated. Thank you!
Intermediate & Advanced SEO | | EGOL0 -
301 Pandalized Domain to Authority Domain?
Hello, If I redirect a Panda penalized domain (DA 65, bad link profile) to another authority domain (DA 35, clean link profile), will it still carry a penalty? I've heard cases where a panda penalized domain moved to a brand new domain carried the penalty.
Intermediate & Advanced SEO | | mashoid0 -
A couple of our main domains have disappeared from Google
I work with a company that has way too many domains. Over the last year or so I have been working on consolidating them, and removing duplicate content. Yesterday I did Google search for a couple terms that we are normally number one for, and we don't show up anywhere in the first 300 results. I see no warnings in Webmaster, and I can see that this happend a couple days ago. Here are the domains that have gone missing:
Intermediate & Advanced SEO | | ToreyHeinz
www.gaso.com
Desc: Tons of good info about Gaso Pumps
Tems: Gaso, Gaso Pumps www.gasopumpparts.net
Desc: Part Lists for specific Gaso Pumps
Terms: Gaso Pump Parts www.IEQindustries.com
Desc: Company Website
Terms: IEQ Industries Here are some domins that still show up:
www.wheatleygaso.com
Desc: Searchable Pump Catalog with pump specs www.wheatleypump.com
Desc: Used to be a "duplicate" gaso.com, but mostly has links to gaso.com now. www.trenchless.org
Desc: An old incomplete site We also own a bunch parked domains that we created a generic landing page for, like:
http://www.gasopump.co/
http://www.gasoparts.co/ Many of the sites are on the same VPS server, not sure if that is causing a problem. To me it shouldn't matter, we are not trying hide anything. The sites with content serve different purposes, but we are working at consolidating them to simplfy things. The landing pages are mainly meant to park the extra domains we have. I am not terrible concerned as we are offering legitimate products and services, and we are trying to do the right things, but my client is very concerned. My question is this, what is your best guess as to what happened, and what should I change? Thanks in advance!
Torey0 -
Redirect old .net domain to new .com domain
I have a quick question that I think I know the answer to but I wanted to get some feedback to make sure or see if there's additional feedback. The long and short of it is that I'm working with a site that currently has a .net domain that they've been running for 6 years. They've recently bought a .com of the same name as well. So the question is: I think it's obviously preferable to keep the .net and just direct the .com to it. However, if they would prefer to have the .com domain, is 301'ing the .net to the .com going to lose a lot of the equity they've built up in the site over the past years? And are there any steps that would make such a move easier? Also, if you have any tips or insight just into a general transition of this nature it would be much appreciated. Thanks!
Intermediate & Advanced SEO | | BrandLabs0 -
Brand Name in Domain name
I am thinking to make a site for amazon affiliate ,but hesitate to get a domain name related to brand name like samsungxxxxxxxxx.com .getting such domain name is good or bad ? advice me to proceed
Intermediate & Advanced SEO | | innofidelity0 -
Domain name Length
How many characters max per domain name ,is that important factor ?
Intermediate & Advanced SEO | | innofidelity0 -
Should I 301 a penalized domain to another domains subfolder?
I have a niche domain seems to have been hit by Penguin. It had very good rankings before the update, and I think at least a good part of the penalty might be due to overoptimized anchor text. So here is the question; If I decide to take this site down, should I 301 the entire domain to a relevant sub-folder of another site? i.e comtemporaryfurniture.com to domain.com/category/modern-furniture.html Will the penalty get passed onto the new domain? If the penalty is partly due to anchor text, then pointing it to another site's subfolder would mean the tartget URL has more varied anchor text and could boost rankings.
Intermediate & Advanced SEO | | inhouseseo0 -
Domain migration strategy
Imagine you have a large site on an aged and authoritative domain. For commercial reasons the site has to be moved to a new domain, and in the process is going to be revamped significantly. Not an ideal starting scenario obviously to be biting off so much all at once, but unavoidable. The plan is to run the new site in beta for about 4 weeks, giving users the opportunity to play with it and provide feedback. After that there will be a hard cut over with all URLs permanently redirected to the new domain. The hard cut over is necessary due to business continuity reasons, and real complexity in trying to maintain complex UI and client reporting over multiple domains. Of course we'll endeavour to mitigate the impact of the change by telling G about the change in WMC and ensuring we monitor crawl errors etc etc. My question is whether we should allow the new site to be indexed during the beta period? My gut feeling is yes for the following reasons: It's only 4 weeks and until such time as we start redirecting the old site the new domain won't have much whuffie so there's next to no chance the site will ranking for anything much. Give Googlebot a headstart on indexing a lot of URLs so they won't all be new when we cut over the redirects Is that sound reasoning? Is the duplication during that 4 week beta period likely to have some negative impact that I am underestimating?
Intermediate & Advanced SEO | | Charlie_Coxhead0