Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
% Change - Google analytics - how to calculate?
-
Hi All,
I have two dates with two different numbers I want to calculate the "% Change" like google analytics,The numbers of June 2015 - 127,931 sessions
The numbers of June 2014 - 90914 sessionsplease tell me what is the %Change.
Best. J
-
(b - a) / a
So in your case:
a = 90,914
b = 127,931(127,931 - 90,914) / 90,914 = 0.40716501
Rendered as a percent, it's a 40.72% increase.
If you're doing % change on a number of pages, export the GA data to Excel, apply the formula there. I do this all the time with our merchant pages, and it's great for spotting trends if your business is even remotely seasonal.
However, if you're just doing single calculations on the fly and don't want to memorize the formula, there are tons of percent change calculators online. Most of them are boneheaded SEO, which is why I'm linking to the SERP and not to any particular calculator, but the numbers they spit out are sound.
-
Hi,
To calculate the percentage increase/decrease:
First: work out the difference (increase) between the two numbers you are comparing.
Increase = New Number - Original Number
Then: divide the increase by the original number and multiply the answer by 100.
% increase = Increase ÷ Original Number × 100.
If your answer is a negative number then this is a percentage decrease.
Thanks
-
what is the formula ?
-
Hi John,
If I understand your question correctly then answer is an increase of 40.72%.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange landing page in Google Analytics
Hello MOZ Community, The website in question is https://x-y.com/ When i looked at the landing pages report in GA , x-y.com is appended at the end of every URL like this. https://x-y.com/x-y.com When i open the above URL in GA interface, it shows page not found. This is obvious as there is no such URL.
Reporting & Analytics | | Johnroger
The metrics like sessions, Users, Bounce rate all look good. In the property settings, The default URL is written like this http:// cell-gate.com (Please note that s is missing in property settings). But how is traffic tracked correctly How do i solve this problem. What settings should we change to make the landing pages report look ok Thanks0 -
How to change domains in Google Analytics without losing the data
Hi there, We recently changed our domain from .COM to .NET so that all our subdomains from external pages matched. Right now in Google Console we have our new .NET website being tracked, but in GA we are still tracking .COM. It is also causing issues with MOZ crawling our site because of the .COM/.NET discrepancy. My question is what is the best way to change our Google Analytics from .COM to .NET without losing historical data and what considerations do we need to change before implementing this? Our team was concerned that just downloading the old data would be too vast and it we wouldn't be able to continue manipulating it dynamically in GA. Thanks!!
Reporting & Analytics | | cPanel-LLC.0 -
What is Local SEO in Google Analytics (Organic Source)
Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?
Reporting & Analytics | | Kevin.Monks0 -
Collecting post codes / zip codes in Google Analytics - Terms of Service
Hi Mozzers, Just reading up on Google Analytic's Terms of Service and wondering if collecting post codes / zip codes (from a website's 'Find my nearest...' tool) adhere's to the following: "You will not (and will not allow any third party to) use the Service to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google." What do you think?
Reporting & Analytics | | A_Q0 -
Direct traffic spam on Google Analytics: how can you identify and filter it?
One of my smaller clients noticed a huge jump in direct traffic visits last month. The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate. I know how to filter out spam referrals and organic keywords in Google Analytics. However I'm not sure what to do about direct traffic spam. Are there recommendations for filtering this out? Can I identify spam IP addresses?
Reporting & Analytics | | RosemaryB0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Google Analytics for multiple languages on multiple domains
Hi folks A quick question in regards to setting up Google Analytics for a website with multiple languages on multiple domains. The domains that needs to be tracked are: www.example.com -> English www.example.se -> Swedish www.example.dk -> Danish To my best knowledge this can be acheived in Google Analytids using 3 different setups: Different accounts Different properties Profiles What would you guys consider the best approach?
Reporting & Analytics | | Resultify
Pros and cons? Have a great day Fredrik0 -
AW Stats vs Google Analytics
Hey Moz Community, I am looking to get opinions on the best practice for analytics/traffic analysis. From experience I know that AW Stats reads high and Google Analytics reads low for traffic for reason in this article http://www.smartz.com/blog/2009/01/23/analytic-confusion-%E2%80%93-awstats-vs-google-analytics/ It drives me a little nuts how far off both are for some pages. I have one article that shows 100 views (GA) and AW stats shows 5 times that number of views. Any suggestions or systems you recommend? Thanks
Reporting & Analytics | | johnshearer0