Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Google Maps/G+ traffic show up in Analytics?
-
Hi Moz Community,
I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing.
Two related questions:
-
if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+?
-
Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+?
Thanks everybody!
-
-
Thanks Miriam! Are you able to see this working still? When I try it with our Analytics account it shows essentially zero traffic to our site from Google Maps, which seems extremely unlikely given the number of GMB locations we have, paired with the fact that the "insights" tab in those GMB accounts shows traffic going to our site. I noticed Ed's post has "maps.google.com" and google maps is now at "google.com/maps", but when I try to change it that doesn't seem to work either.
Just seems so odd Google makes it so hard to determine how much traffic is coming from one of their own products
Thanks again!
-
Hi John,
Also see the classic post from Ed Reese: http://localu.org/blog/how-to-segment-local-search-analytics/
-
Hello,
Yes, it does show up. I remember a very good post on this topic on Moz few years ago and I am quite sure it still works now:
https://moz.com/blog/tracking-traffic-from-google-places-in-google-analyticsDo check out this one for Google+:
http://www.jeffalytics.com/google-plus-analytics/measuring-website-activity-google-plus/Hope this helps!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attribution of conversions to payment gateway in Google Analytics
Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!
Reporting & Analytics | | ViviCa10 -
We have a client that wants to apply UTM URL tagging to track local organic traffic in Google Analytics. Is there any benefit in doing this?
One of our clients requested that we apply UTM URL tagging to better track organic traffic in Google Analytics. We found this to be an odd request because we are most familiar with UTM tracking for special campaigns (referral tracking, PPC, email tracking, etc). Is there any benefit of applying UTM tags to urls to analyze local organic traffic in Google Analytics? Are there any resources out there about this? Thanks!
Reporting & Analytics | | RosemaryB0 -
Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?
Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate? In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce? e9sJNwD.png k4M8Fa5.png
Reporting & Analytics | | joony0 -
Can you arrange Google Analytics source/medium traffic by percentage change?
I'm doing a year to year traffic audit for a client. I would like to analyze Google Analytics source/medium traffic by percent change. Is there a way to do this? Do I have to create a custom variable? 9BH70RO
Reporting & Analytics | | VanguardCommunications0 -
Google Analytics - Next Page Path is the Same URL?
Hey Everyone, I have a Google analytics question. I'm looking through a client's site and when I look at the next page path, I get the same URL as the next path. For example, on the homepage, the next page path I get is the homepage again? This happens for all URL's, is this an implementation error? Is there a way to fix this? Thanks!
Reporting & Analytics | | EvansHunt0 -
On google analytics what is Mozilla Compatible Agent under browser and OS?
On my Google Analytics (I know this is not SEOMOZ) I have a lot of visits from mozilla compatible agent with 100% bounce rate. Does anybody know what this is?
Reporting & Analytics | | essentialworld0 -
Localhost:4444 Showing Up in Google Analytics
Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!
Reporting & Analytics | | Robert-B0 -
Has Anyone Else Noticed A Jump In Google Analytics Traffic Since Session Parameters Were Changed?
Ever since Google Analytics changed their session parameters August 12th I have seen a 20% jump in organic traffic & bounce rates along with a decline in pages/visit and conversion rate. To be clear, I don't put a whole heck of a lot of stock in these metrics as stand-alone indications of how my site is performing. I'm just trying to get to the bottom of this blip. I noticed some other people mentioned a similar phenomenon in other SEO forums and blog comments, but nobody seems to be talking about this here at SEOMoz (unless I just haven't looked in the right place). I'm not saying the change I noticed has anything to do with the session update, I'm just wondering if anyone else has experienced something similar so that I can either cross it off the list of possible causes or explore further.
Reporting & Analytics | | eTundra0