Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Auto loading articles ?- best practices

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Auto loading articles ?- best practices

    On-Page Optimization
    2
    2
    782
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • JohnPalmer
      JohnPalmer last edited by

      Hi all!

      In the past months I see more and more website that doing 'auto loading articles in scrolling' - can you tell me if it's okay for SEO and what are the best practices for this?

      Thanks!

      1 Reply Last reply Reply Quote 1
      • UmarKhan
        UmarKhan last edited by

        Hey John,

        Yes it's becoming a common practice as it looks good. The problem with the infinitive scrolling is the use of Java Script. As we all know, Google does not read java script really well so it only reads your top section of page and ignore the scrolling area.

        For the best practice, it's suggested to use pagination with scrolling. There is also a plugin available that take care of this issue but I haven't used it yet. It's called "infinite ajax scroll".

        Check out these resources for clearer understanding and implications:

        https://econsultancy.com/blog/63394-infinite-scroll-its-impact-on-seo-and-how-to-fix-it/
        http://www.sitepoint.com/seo-friendly-infinite-scroll/
        http://www.quicksprout.com/2014/05/21/how-to-create-an-seo-friendly-infinite-scrolling-page/

        Hope this helps!

        Umar

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • jtiernanibm

          How best to wrap anchor tags around a product tile

          anchor tags ecommerce product listing page

          Hi Say I am on a Product Listing page on ecommerce website and I have product tiles which contain images and name/price underneath them. Is it better to wrap the whole product tile (image and name/price) in an anchor tag (linking to their product page) or to wrap the image and the name/price underneath in anchor tags separately (linking to the product page) ? thanks

          On-Page Optimization | | jtiernanibm
          0
        • baystatemarketing

          My site auto redirects http to https. This is causing redirect chains. What can I do?

          I noticed that Moz flags a lot of redirect chain issues on my site. I realized that this is mostly because the site automatically redirects http to https, and when I create a new URL (when a URL changes, for example) it is automatically flagged as a chain. Example: http://www.example-link Auto directs to: https://www.example-link Which is then redirected to: https://www.example-link-changed (when the address actually changes) I don't seem to have any control over changing where the initial http redirect goes. Any advice on fixing this problem?

          On-Page Optimization | | baystatemarketing
          0
        • Gavin.Atkinson

          Can lazy loading of images affect indexing?

          I am trying to diagnose a massive drop in Google rankings for my website and noticed that the date of the ranking and traffic drop coincides with Google suddenly only indexing about 10% of my images, whereas previously it was indexing about 95% of them. Wondering if addition of lazy load script to images (so they don't load from the server until visible in the browser) could cause this index blocking?

          On-Page Optimization | | Gavin.Atkinson
          1
        • cookie777

          Bold & Italics Best Practice?

          Hi All, Does anyone know the official best practice use of bold and italic fonts? If I have a long page of text- 800 words + I usually bold a few sentences to allow the user to be able to read only the bold on the page, and still make sense of the article. By reading all the bold it will kind of make sense and the user gets the point of the article. This wasn't really done for SEO purposes, but so the reader gets to the bottom of the page in a reasonable amount of time, and gets all the key points and facts of the article. I was advised not to do this and to just bold/italic the keyword/phrases the article was written to rank for. I would like to know anyone else's opinion/strategy on using bold/italics effectively and within best practices. What's the official word? Thank you for your help. Ian

          On-Page Optimization | | cookie777
          0
        • BobGW

          Best Domain Name for Life Coaching Site

          Hello, I am an NLP health coach. I am starting to work with both life threatening illnesses and minor diagnoses. NLP is a type of personal development. I'm wondering what your opinion of the best domain would be, keeping in mind branding, SEO, and usability/rememberability. The term "NLP" is not well known. I will be doing both phone coaching and in-person coaching. My other website (BobWeikel.com) is not very strong because of the lack of keywords in the domain, but it's easy to remember. Options are: NLPTrained.com BobWeikelHealthCoach.com BoiseHealthCoach.com (I'm in Boise Idaho) RobertWeikel.com or whatever you suggest.

          On-Page Optimization | | BobGW
          0
        • Webat

          What is the best way to format an xml sitemap?

          I am wondering if the urls should be in alphabetical order or if they should be set out in a way that reflects the sites hierarchy? Thanks.

          On-Page Optimization | | Webat
          0
        • qlkasdjfw

          How long should anchor text be? Best practice for anchor text length?

          site: http://www.cerritosnissan.com/index.htm On the bottom of this homepage there is an seo content area, basically right under where it says "orange county nissan" welcomes you. The internal links in this area are very long and I'm wondering why they would do this - is there any benefit to making anchor text longer? The longer the anchor text, the less each part of that anchor text passes link juice. For example, for a page about their reviews, the anchor text of the link is "See what Cerritos Nissan customers have to say about their experience at this great Orange County Nissan Dealership.". If I would have done this the anchor text would be "Cerritos Nissan Reviews" or just plain "reviews" as the anchor text. Why would they be using such long keywords as anchor text?

          On-Page Optimization | | qlkasdjfw
          0
        • smaavie

          Avoiding "Duplicate Page Title" and "Duplicate Page Content" - Best Practices?

          We have a website with a searchable database of recipes. You can search the database using an online form with dropdown options for: Course (starter, main, salad, etc)
          Cooking Method (fry, bake, boil, steam, etc)
          Preparation Time (Under 30 min, 30min to 1 hour, Over 1 hour) Here are some examples of how URLs may look when searching for a recipe: find-a-recipe.php?course=starter
          find-a-recipe.php?course=main&preperation-time=30min+to+1+hour
          find-a-recipe.php?cooking-method=fry&preperation-time=over+1+hour There is also pagination of search results, so the URL could also have the variable "start", e.g. find-a-recipe.php?course=salad&start=30 There can be any combination of these variables, meaning there are hundreds of possible search results URL variations. This all works well on the site, however it gives multiple "Duplicate Page Title" and "Duplicate Page Content" errors when crawled by SEOmoz. I've seached online and found several possible solutions for this, such as: Setting canonical tag Adding these URL variables to Google Webmasters to tell Google to ignore them Change the Title tag in the head dynamically based on what URL variables are present However I am not sure which of these would be best. As far as I can tell the canonical tag should be used when you have the same page available at two seperate URLs, but this isn't the case here as the search results are always different. Adding these URL variables to Google webmasters won't fix the problem in other search engines, and will presumably continue to get these errors in our SEOmoz crawl reports. Changing the title tag each time can lead to very long title tags, and it doesn't address the problem of duplicate page content. I had hoped there would be a standard solution for problems like this, as I imagine others will have come across this before, but I cannot find the ideal solution. Any help would be much appreciated. Kind Regards

          On-Page Optimization | | smaavie
          5

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.