Domain remains the same IP address is changing on same server only last 3 digits changing. Will this effect rankings
-
Dear All,
We have taken and a product called webacelator from our hosting UKfast and our ip address is changing.
UKFasts asked to point DNS to different IP in order to route the traffic through webacelator, which will enhance browsing speed.
I am concerned, will this change effect our rankings.
Your responses highly appreciated.
-
Hello Andy,
Many Thanks for your reply, the site is UK based and for UK customers. You can view details about the webacelator here https://goo.gl/3nGlNy.
Our site is not particularly slow, in google page speed it scores 83 for desktop and 70 for Mobile. We tried every bit to move the score to Green but it is fixed on current scores.
Recommendation is asking us to remove imp js files which is not possible, when we implementing google minified js the pages are not functioning proper.
One of the recommendations was CDN for which we contacted our hosting and they recommended webacelator instead of CDN as we are a UK based site only and they advised CDN is more for global websites
Our site is made on custom PHP
To the most i have read online on forums a DNS change would not affect our rankings.
We may now go ahead with the transfer keeping fingers crossed
Cheers!
Sohail
-
Hi Sohail,
Unlike Moosa, I have not seen a client lose positions just by having their IP changed - perhaps if this were location related traffic and you were based in London but the IP showed China I might see it happening, but it all depends on what is being implemented.
That said, I also think you should find out a little more about how this works. If someone requests your site www.sitename.com and that then forwards you through an unknown route until it reaches the destination server, then this additional hop might seem unnatural.
Is your site particularly slow? If you are based on Wordpress, then you can use Cache plugins to help speed things up. Even if you are not on Wordpress, you can help matters by employing some browser caching in your .htaccess file. Have you run your site through the Google Page Speed Insights to see what your score is? What recommendations does Google come back with?
-Andy
-
I have seen website lost their rankings and traffic when they change their hosting server where the files are located where as I never heard if someone change their DNS (domain name stays the same) has lost any rankings at all.
This is my assumption but again I would suggest you to talk to the hosting company and discuss this issue with them and they might be able to give you a better insight of what they are up to!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will more comprehensive content on product pages help improve ranking?
We're working to improve the ranking of one of our product landing pages. The page that currently ranks #1 has a very simple, short layout with the main keyword many times on the page with otherwise very little text. One thought we had was to make a more comprehensive page including more info on the features and benefits of the product. The thought being that a longer form page would be more valuable and potentially look better to Google if the other SEO pieces are on par. Does that make sense to do? Or would it be better to keep the product page simple and make some more related content on our blog linking back to that landing page? Thanks in advance to any help you can provide!
Intermediate & Advanced SEO | | Bob_Kastner0 -
How to switch brand domain and address previous use of domain
We recently acquired a new domain to replace existing as it better fits our brand. We have little/no organic value on existing domain so switching is not an issue. However the newly acquired domain was previously used in a different industry and has inbound links with significant spam scores. How can we let Google know that these links are not valid for our business and start rebuilding reputation of the domain? Disavow tool?
Intermediate & Advanced SEO | | Marlette0 -
Is a rebranding that calls for a domain change a good time to sneak in a change to HTTPS?
Assumed: The material around good migration/redesign practices recommend, logically enough, to change as few things as possible in any given step, thus giving search engines as little trouble as possible identifying and reindexing changes. So if someone is doing significant changes to content, including uri changes, and a rebranding that requires a domain migration, they are generally better off doing one, than the other. 1) Beyond immediate testing and checking for correct crawl health being reestablished after one change, any thoughts on rules of thumb for when to do the second change? Do you do it as soon as you see your rankings/traffic turn the corner and confirm an upward trend after the drop, or wait till you have it all back (or at least hit a plateau)? In the absence of data or best practice I'm thinking of just letting 1/3rd to 2/3rds come back. Is a change to HTTPS small enough/similar enough from the search engine's perspective that it makes more sense to do that at the same time as the rebrand driven domain change? Does this create any special risks or considerations beyond those that arise from the individual components of the change?
Intermediate & Advanced SEO | | JFA0 -
Is there any ranking benefit to buying and redirecting high PageRank domains?
Hello, I'm interested in learning how to assume ownership of a site without Google resetting the PageRank and the links back to zero. I've read that buying sites is one of the most powerful SEO "shortcuts" you can employ, but can be tricky. I've heard that, unfortunately, buying an existing domain and 301 redirecting for SEO credit is not that simple. When the WHOIS registration information on the newly purchased domain is updated to reflect its transfer to you, the new owner, that domain will almost immediately be reset by Google to a PageRank=0. That's the standard practice when a domain changes hands. Since Google is a domain registrar, obviously, change of ownership information is readily available for their use in factoring it into their algorithms. If you decide to 301 redirect the new domain to another domain you already own, you will get credit for the site's current incoming link profile, at least in the short-term. However, this purchased domain will eventually reset to PR=0 (usually during the next PageRank update) AND you will then get no credit for all of those links post-transfer. What is your experience with buying and redirecting domains?
Intermediate & Advanced SEO | | Choice0 -
Will buying a competitor negatively affect keyword ranking?
Hello All; After reading a lot of great info on Moz, I wanted to ask my first question. We are thinking about buying a competitor. It is a smaller ecommerce site that sells a subset of the products we already sell. The main value of the site is good ranking for a small set of keywords. For example, if we acquire this site, we would now have up to 4 listing on page 1 for some targeted keywords. We plan to operate the site separately from our own with its current name and technology. We plan to be transparent with the domain registration info, change the contact info on the new site, etc. Will the fact that both sites are owned by the same company negatively affect keyword rankings? Instead of having 4 listings for some terms will one of our sites be lowered since one company operates both sites? The site we are buying does not have a high MozRank, MozTrust or Domain Authority score. But it does have a domain that has been around for a long time. In addition to the keywords, there is value is using this new site to do marketing tests and experiment a bit. Thanks for any input. Paul
Intermediate & Advanced SEO | | paulgerst0 -
Exact match domain ranking comparison.
Assuming all the following websites content is of the same value to google's eyes (or assume duplicate content isnt penalized and they are all the same) and they all go to the same landing page (assuming the above rules) in what order do you think these would rank in a US google search for 'shoes'. A)www.sho.es B)www.sho.es/shoes C)brand.com/shoes D)shoes.brand.com E) (if you have the time) Repeat B),C) and D) for .net
Intermediate & Advanced SEO | | howiex10 -
Sharing same IP address as competitor - Pros & Cons?
Hey there! I was wondering is there were any particular 'Pros or Cons' to sharing the same server IP address as a competitors website which links back? Site 'A' = http://goo.gl/N1JUO // Stockists of Site 'B' brand products Site 'B' = http://goo.gl/fU9hc // Links to all Stockists of it products with a follow link including site 'A' It is desirable for site 'A' to rank above site 'B' to reduce the volume of visitors finding other stockists linked to from the stockists page of site 'B' when searching for site 'A' primary broadest keyword. However, site 'B' is one of site 'A' best in-bound links. So does it matter that site 'A' is sharing the same server IP address as site 'B'. Also should site 'A' have only 'no-follow' links to site 'B'? Look forward to your input fellow SEOMozers 🙂 Cheers! Ben
Intermediate & Advanced SEO | | chichesterdesign0 -
Our keyword rank fell drastically since our last moz crawl. What gives?
Our site was just crawled last night an we had a number of keywords fall 25% or so, from say # 30 to 38. What would cause such a drastic fall? We haven't taken down pages or changed changed page titles, url or content. One thing we are having trouble with is our meta description and meta keywords for each page. Drupal 7 seems to be giving us trouble and the meta information isn't showing up anymore. Would that cause the fall? Any other suggestions?
Intermediate & Advanced SEO | | drudalton1