undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Brand name as H1 on every page

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Brand name as H1 on every page

Technical SEO
6
9
6.3k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • PeaSoupDigital
    PeaSoupDigital last edited by Jul 28, 2015, 10:54 AM

    Hi,

    Along with the title of each page, a Wordpress client has their brand name as a H1 on every single page. This is situated in the footer and just sits within the company info/address. Should these tags be removed, leaving just the page titles as H1s?

    Cheers,

    Lewis

    1 Reply Last reply Reply Quote 0
    • markdoel
      markdoel last edited by Jan 14, 2020, 11:17 AM Jan 14, 2020, 11:17 AM

      what is your advice about my website:

      my website is related to Bosch home appliances and the H1 tag of my pages is without brand name now. It is my question is it better to have H1 tag with brand name or no?

      Bosch dishwasher       Or         dishwasher

      It is one page of my website as an example:

      https://20bekhar.com/36-dishwasher

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,4 years
      • IntegralOCR3
        IntegralOCR3 last edited by Jul 28, 2015, 1:04 PM Jul 28, 2015, 1:04 PM

        Ideally, the H1 tag will explain what the page is about, an action the visitor should take, the value the page provides, the question the page addresses, ETC.

        Mirroring the page title as the H1 on a form or conversion page isn't a very good idea either, even if the page has no bearing on your SEO.

        As an example, look at the phrase: "Organization" TV Commercial: Join "Organization"
        where "Organization" represents a name, like "Red Cross", Insane Clown Posse", "Young Democrats", or "PETA"

        I think you would agree that it's a pretty awful header on a donation form that you drive direct traffic to via TV commercials. This phrase makes more sense as the title of the page, but not as your page header.

        1 Reply Last reply Reply Quote 1
        • PeaSoupDigital
          PeaSoupDigital last edited by Jul 28, 2015, 12:38 PM Jul 28, 2015, 12:38 PM

          Hi John. Most pages do have the keyword or page title as the H1 at the top of the page, but I was just worried about the brand name as a second H1 on every page.

          1 Reply Last reply Reply Quote 0
          • ClaytonJ
            ClaytonJ last edited by Jul 28, 2015, 12:05 PM Jul 28, 2015, 12:05 PM

            I would be more seo orientated than that. Can you use a keyword or second keyword as the H1 tag - for each page? Place it above the fold, so it tells customers what the page is about?  That might be the page titles but just checking...

            1 Reply Last reply Reply Quote 0
            • PeaSoupDigital
              PeaSoupDigital last edited by Jul 28, 2015, 12:00 PM Jul 28, 2015, 12:00 PM

              Thanks all. I'll get rid of these immediately and just have the page titles as the H1.

              1 Reply Last reply Reply Quote 0
              • Lumina
                Lumina last edited by Jul 28, 2015, 11:43 AM Jul 28, 2015, 11:43 AM

                First, an H1 should pretty much never be in the footer. H1 tags are meant to be the lead-in for the page and the content therein. It should tell visitors and Google what your page is about, using keywords if possible. That said, there isn't inherently anything wrong with having 2 or 3 H1 tags if your page is long and has several different bits of content that don't fall under one category.

                Second, while it's important for a company's name and brand to be relatively prominent on a website, having it on every page as an H1 tag is extremely excessive. If I saw it as a user, I'd think it's not only spammy, but strange since it's presumably in other prominent places on the site (in the header, content, some H tags, etc).

                I strongly recommend that you remove these H1 tags from your footer and, if having the brand name within pages is something your client really wants, have it placed more organically in the content.

                1 Reply Last reply Reply Quote 3
                • ClaytonJ
                  ClaytonJ last edited by Jul 28, 2015, 11:37 AM Jul 28, 2015, 11:37 AM

                  H1's in my experience are influential in the seo armoury.  Ideally it should be above the fold, a good sized font and identify what the page is about.

                  Here is a previous post setting out some discussion on H1's. .

                  https://moz.com/community/q/are-h1-tags-important-or-influential

                  You will have an easy seo win by fixing up the H1 on each page. Hope this assists.

                  1 Reply Last reply Reply Quote 1
                  • Jay_Godbold
                    Jay_Godbold last edited by Jul 28, 2015, 11:34 AM Jul 28, 2015, 11:33 AM

                    You shouldn't be having more than one H1 tag on the page so really the H1 tag should be for the page title. Don't use it for the Company name.

                    1 Reply Last reply Reply Quote 1
                    • 1 / 1
                    1 out of 9
                    • First post
                      1/9
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • Train4Academy.co.uk

                      Customer Reviews on Product Page / Pagination / Crawl 3 review pages only

                      reviews pagination crawler disallow

                      Hi experts, I present customer feedback, reviews basically, on my website for the products that are sold. And with this comes the ability to read reviews and obviously with pagination to display the available reviews. Now I want users to be able to flick through and read the reviews to help them satisfy whatever curiosity they have. My only thinking is that the page that contains the reviews, with each click of the pagination will present roughly the same content. The only thing that changes is the title tags which will contain the number in the H1 to display the page number. I'm thinking this could be duplication but i have yet to be notified by Google in my Search console... Should i block crawlers from crawling beyond page 3 of reviews? Thanks

                      Technical SEO | Sep 23, 2023, 10:02 PM | Train4Academy.co.uk
                      0
                    • TexasBlogger

                      My brand name has 2 words but Google only indexing as 1 word. Is there a fix?

                      Hi all...I'm at a loss. I've never had this happen. Google only shows pages of my site when I search the brand name as one word. When I Google the site as one word BrandBrand- it only shows my blog page and about us page plus Twitter and Facebook on page 1.  The homepage does not show up at all. When I Google the site as two words Brand Brand - My Facebook page is on page 1 but nothing else. The homepage isn't showing up at all. When I search both words on Bing and Yahoo both are indexing it as two words and shows on page 1. Any ideas?

                      Technical SEO | Jun 12, 2023, 5:12 AM | TexasBlogger
                      0
                    • AL123al

                      Page Rank Flow

                      I wonder if someone can help me understand clearly page rank flow. If we have a website with a Home page, Services, About and Contact as a very basic website and the page rank will flow to each of those pages from the Home page (i'm not including internal linking between pages or anchor text from the home page content - this is a question purely about home page flow via the main navigation). If the Services page had 3 drop down pages. Would the home page rank also flow to each of these or is it going to the Services page which then distributes it to the three drop down. So instead of Home page rank flowing to 3 pages 33% each - it is flowing to 6 pages 16.6% each. Or is it flowing to 3 pages - 33.3% then the Services pages get a third of 33.3% ->10.1% I know this is simplifying it all a great deal- but it is the basic concept I am trying to grasp on this simple example. Thanks

                      Technical SEO | Jun 13, 2019, 1:23 AM | AL123al
                      0
                    • SO_UK

                      Company name ranking

                      Hi all, I hope somebody can share their thoughts on the below. A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking. I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check). The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage  -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it) I've listed below the SEO tasks I completed whilst attempting to rank the company name: I set up analytics and webmaster tools, in which I set up preferred domain (www) Added a sitemap Edited meta data making sure company name was included I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these. I placed www.clientswebsite.co.uk on all of their social media profiles I reformatted headers on their home page, making sure the H1 included my client's company name I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page Activated SSL and forced to HTTPS I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions Adam

                      Technical SEO | Dec 27, 2018, 4:15 PM | SO_UK
                      0
                    • reidsteven75

                      How Does Google's "index" find the location of pages in the "page directory" to return?

                      This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched.  These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory".  The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls.   Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.

                      Technical SEO | Jun 2, 2013, 12:00 PM | reidsteven75
                      0
                    • franchisesolutions

                      What is the best way to find missing alt tags on my site (site wide - not page by page)?

                      I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!

                      Technical SEO | Nov 12, 2015, 4:17 PM | franchisesolutions
                      1
                    • JoaoPdaCosta-WBR

                      Splitting Page Authority with two URLs for the same page.

                      Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
                      www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
                      PA: 67
                      Linking Root Domains: 52
                      Total Links: 272 "/"
                      PA: 64
                      Linking Root Domains: 29
                      Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!

                      Technical SEO | Nov 12, 2012, 12:58 PM | JoaoPdaCosta-WBR
                      0
                    • JU1985

                      Handling 301s: Multiple pages to a single page (consolidation)

                      Been scouring the interwebs and haven't found much information on redirecting two serparate pages to a single new page.  Here is what it boils down to: Let's say a website has two pages, both with good page authority of products that are becoming fazed out.  The products, Widget A and Widget B, are still popular search terms, but they are being combined into ONE product, Widget C.  While Widget A and Widget B STILL have plenty to do with Widget C, Widget C is now the new page, the main focus page, and the page you want everyone to see and Google to recognize. Now, do I 301 Widget A and Widget B pages to Widget C, ALTHOUGH Widgets A and B previously had nothing to do with one another?   (Remember, we want to try and keep some of that authority the two page have had.) OR do we keep Widget A and Widget B pages "alive", take them off the main navigation, and then put a "disclaimer" on the pages announcing they are now part of Widget C and link to Widget C? OR Should Widgets A and B page be canonicalized to Widget C? Again, keep in mind, widgets A and B previously were not similar, but NOW they are and result in Widget C. (If you are confused, we can provide a REAL work example of what we are talkinga about, but decided to not be specific to our industry for this.) Appreciate any and all thoughts on this.

                      Technical SEO | Apr 16, 2012, 11:05 AM | JU1985
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.