Best website IA/structure for SEO?
-
What's the current thinking on the best structure of information on a website for SEO? Structure for visitors can be best achieved through navigation menus, but I am more interested in how I should organise my URL structure so Google can make sense of the depth of my site topics.
The website is an Asian travel blog so there are essentially two specific types of post on the site. One type is location specific (may be about an attraction, a city, a region or a country). The other type is general (usually about an aspect of travel like travel cash, visas, scams, etc).
At the moment, all my general posts are organised like www.asiantraveltips.com/blog/[post-name]. My location-specific posts are organised like www.asiantraveltips.com/[country]/[region-or-city]/[place-name]/ so that Google can see I have depth of topics about each country and region. But I find it hard to keep consistency in this arrangement of URLs and I don't know if I might be better off to just have everything flat and tagged as a blog post like www.asiantraveltips.com/blog/[country]-[region-city]-[post-name]/?
What's best practice these days? How are others organising travel blog websites?
-
You can accomplish this IA with folders or with the slug, the key is how you interlink everything. That is how you can show your related articles and what the most important article is on a given topic. The Bruce Clay article (IMHO) is still relevant, I think you do not need to get as granular due to things like Hummingbird. I tend to think of organizing around a topic with a set of key words, vs getting super granular with the keyword siloing. I think for the user it still makes sense that way as you need to make up an organizational structure that is simple and easy to understand vs having so many subcategories that they get confused.
Cheers!
-
Hi John, yes I was aware of that article from Bruce Clay and that's how I determined my original URL structure. I'm just not sure it's the most current advice any more.
-
We are getting alot of immediate uplift for clients by adopting a silo structure. These are sites with a high reliance on content.
I am not sure if there are detailed articles on moz yet but try http://www.bruceclay.com/search/?cx='015472998223451858647%3A_jdk1qeo31u&cof=FORID%3A11&ie=UTF-8&q=silo&sa=Search
Hope this assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi - How do you get rid of duplicate content that was accidentally created on a tag url? For example, when I published a new article, the content was duplicated on: /posts/tag/lead-generation/
the original article was created with: /posts/shippers-looking-for-freight-brokers/ How can I fix this so a new URL is not created every time I add a tag to a new posting?
On-Page Optimization | | treetopgrowthstrategy0 -
Best .net cms and ecommerce platform for seo?
Hi and thanks for looking. Due to internal constraints we are looking at a .net cms and ecommerce solution, I would have preferred a magento and wordpress solution but we have to work within our constraints. Can anyone share their experiences or thoughts on what cms they would use with seo in mind and what eCommerce platform, again with seo in mind. thanks again for looking and all replies gratefully received.
On-Page Optimization | | Renford_Nelson1 -
What Is the Best company for Seo that Scan and all errors automatically For me. thanks
What Is the Best company for Seo that Scan and all errors automatically For me. thanks Give Me some Suggestion.
On-Page Optimization | | nomyhot0 -
Undoing Video SEO
Ok, so here's a good one for you. I was ranking well (2-3rd) position when I got it into my head that I should implement some video SEO to get the video to appear next to my ranking. Well I did that with the help of Wistia. Only problem is my 2-3 ranking become 4-5, and I also became convinced that the page seemed less desirable as video content when I saw it in the rankings. So... I want to undo what I did. I removed the video sitemap and the SEO video markup from wistia, but it's been weeks and Google has still got me listed as video content. Any thoughts on how to accelerate the undoing of this damage?
On-Page Optimization | | CPollock0 -
Youtube Videos For SEO
Besides enhancing the page and time on page, can youtube videos do anything for seo? Can we save the videos and rename them with keywords? Ty
On-Page Optimization | | TP_Marketing0 -
Website title question
Say you have a website url of a rather competitive keyword phrase, would it be beneficial for me to go ahead and name my site title the same as the url? And also should my site title go through every page, or should i consider having slight variations throughout the pages? for example: page title | site title or page title| slight varation of title on sub page? **edit - to further expand on the question a bit also, if my google places has the company name on _there - would it be effective to go ahead and use the company name in my site title? _ _Also if i have the main keyword in the breadcrumb as the home, does that effect my SEO credibility if it shows up on all the pages? _
On-Page Optimization | | tgr0ss0 -
How is my on-site SEO looking like?
I know this is a broad question. My site's content has been written more than one year ago and haven't been changed so far. Our main goal is to make the application hosted in the site work better every day, so we don't worry much about writing content. The URL is http://www.onlinelogomaker.com
On-Page Optimization | | rpedri0 -
Content placment best for SEO?
We currently have a scroll bar box at the bottom of our page with information in but from what I can see scroll bar boxes at the bottom of websites looking a little spammy (a lot of over optimized websites using them) would we be best in using a strategy like this site www.solopress.com/ which implement a show more link that drops information down would this be read as good information for Google or look just as spammy?
On-Page Optimization | | BobAnderson1