Need help understanding what happened to our organic search.
-
I help run an ecommerce business that mainly runs on Google organic search (yes, I realize this is not a good place to be). Last April, we saw around 25-30% of our organic search cut. I’m pretty sure it was due to the mobile update but we had some changes in the past month or two before that. I’m looking for someone to review my analytics account and see what happened. Possibly this is called an audit?
Also, we’re looking to ask some questions about long term strategy as we are thinking about a redesign and switching to a new platform.
Maybe more content?
Maybe more social?
-
Hey big fella - need the url. If we get that can have a quick look at the website.
If not keen to share url on content moz has a great content profiler. If you go to the below link and follow the steps you will get taken on a deep dive of where your content sits and any impact it may have had. .
https://moz.com/blog/content-audit-tutorial
On social cannot really comment on without inputs, but it would be v unlikely to be source of traffic drop. Unless the prime traffic referral initially.
Perhaps consider a site audit
https://moz.com/blog/technical-site-audit-for-2015
May identify issues for you. Hope that assists.
-
It would be very helpful if you could share the URL of your site. Thanks!
-
Was the organic traffic you lost mobile users? If so then you have found your smoking gun. However, the mobile update only effects mobile search - ie. if you are on a phone, Google is looking to present the best user experience and will promote mobile optimized content first.
However, if your loss was not mobile traffic, there may be a bigger issue. This could be the result of any number of things, including a loss or gain of links (gaining negative links, losing positive ones), an algorithmic penalty, etc.
As for switching to a new platform - make sure you have your redirects in order. Otherwise you may experience a sharp loss of rankings and traffic.
Content - always. Social - you bet. There is no reason why adding useful content and interacting on social media should be neglected!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Console Linking
Hey everyone! Quick question; there have been problems in the past with some of our accounts' Search Console integration becoming unlinked from Google Analytics without us knowing about it. I did some digging into Google Analytics to see if there was a way to create an alert for search queries dropping off, but there doesn't seem to be any options for Search Console alerts like there are for other integrations like Google Ads. Has anyone discovered a way to have an alert or some type of notification set up for when a Search Console integration is unlinked in Google Analytics or if search queries drop off significantly? I'd appreciate the help!
Reporting & Analytics | | ReunionMarketing0 -
Impression and click discrepancies in Search Console when filtering by date
I recently filtered query information by week and day. The impression and click totals were different depending on whether I looked at totals by a full weeks or by day. So for example, the impression and click totals when I choose a date range of monday-sunday are different when I look at impressions and clicks that same week by day and then add up the click and impression numbers to get a weekly total. At first i was expecting a slight difference since I know the data is heavily sampled but the totals were very different. Any explanations for this? Thanks
Reporting & Analytics | | znotes0 -
Search console Search Analytics devices not showing mobile and tablet data since July 29th, have anyone noticed that too?
If you filter for devices in the search analytics at search console you get that from July 29th all the data is tagged as desktop and mobile and tablet have no data from that date. I see that for all my websites I have search console for, any input on that?
Reporting & Analytics | | amirbt0 -
Delays in Search Console Data
We are seeing big delays in search console data this month. In the past we have seen delays of a few days, but I have never noticed it being this long before. At the moment we have no data since 23rd February. Have I just never noticed this before or is this particularly long? Is anyone else seeing the same thing?
Reporting & Analytics | | Wagada0 -
What does WMT measure against for search query fluctuation?
Hi guys, I always thought that when checking out search queries on Webmaster Tools that it measured change per week. However, I noticed that my impressions and clicks were actually up but WMT was reporting that they were down over a week so it can't be that. Does anyone know? Attached screenshot for clarity. Thanks in advance! XkWANTo_
Reporting & Analytics | | Whittie0 -
'Search Queries Report' in Webmaster Tools Question
Hi, How much do you use the search queries report in webmaster tools to research current rankings/movements? It does look like a great tool but the data doesn't seem to be spot on. For example a keyword over a week might have flux in position so lets say 6.0 then 9.2 for 3 days then back to 6.0. But I check the serp's for this keyword everyday and didn't see any movement?!?! Is this a good tool for you?
Reporting & Analytics | | activitysuper0 -
Need Tips to Track Advertising of Domain on my Car
Hi, I'm working on building a new site. http://www.pilatesboisfranc.com/ I also bought the domain .ca (the business will be in canada) .net .org and .info All the domains are redirect to the .com This site is about my wife new business, a Pilates Studio. We would like to advertise the site on our personal car, using vinyl letters to display the domain name. Is there a way tu use the (.ca) http://www.pilatesboisfranc.ca advertise on my car and track that advertising using Analytics? I know I can use a URL something like http://www.pilatesboisfranc.com/health and track the hit, but using a shorter URL is the key. Can you help? Thank you, BigBlaze
Reporting & Analytics | | BigBlaze2050 -
Number of Visitor Entries to page via search engine
Hi, I wanted to figure out the most optimal way to track the number of visitors that comes to a specific page on my blog via search engine only. I know Google Analytics has a "top landing page" filter, but that includes all visitors that comes in directly or other channels. Is there a way to figure out how many visitors a certain page received that was generated through only search engine? Does SEOmoz have this capability?
Reporting & Analytics | | kevinyu10290