How does PageRank pass through a backlink on a subdomain vs. subdirectory?
-
Scenario 1: I earn a link on exampleblog.root.com/example-page/. The DA is 90, but it's a brand new page so PA is 0. Subdomain is also new, zero backlinks.
Scenario 2: I earn a link on root.com/example-page/. The DA is 90, PA is still new so 0 for now.
My assumption is that PR will flow from the homepage through the subdirectory then ultimately to my domain. If the subdomain doesn't inherit any of the root-level metrics, then should I even be worried about the DA in scenario 1? What are the seo implications between the 2 scenarios?
-
Subdomains are considered separate sites and so normally you would consider all the link metrics separate. That is why the most common advice is to use subdirectories for content sections vs subdomains. That way any link equity/page rank you acquire for links into the subdirectory flow up to the main domain.
You also need to be careful not to run into duplicate issues with a www vs non www versions of your site as those two subdomains are seen as separate entities by google.
If you want to consolidate link equity, 301 redirect all the pages in the blog subdomain (i.e. blog.root.com) to the equivalent subdirectory (root.com/blog) then you can have a unified single set of pages/URLs to focus on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO traffic + backlinks question
Let's say I want to write a guest post for a website that is relevant to my website. Should i guest post on a website with high traffic but the traffic country is not mine? (eg// My website sells products in Canada only, should i guest post on a high traffic site from India?) Or would it be better to find a lower traffic website to guest post on but their organic traffic comes from Canada? Thanks!
Link Building | | chrisjordan0i10 -
Backlinks Question
Hi all, i own a small business in an extremely competitive marketplace. I have also educated myself greatly about seo over the past 3 years and currently do my own. The one thing I cannot figure out, for the life of me, is how my two competitors keep beating me in rankings without backlinks. I mean, I have about 3K solid backlinks, mostly do follow, from top notch publications, sites, citations ect. In ahref, it shows that he has almost no backlinks. I cannot crack th third spot, but they dominate with zero backlinks, and the domains are only a bit older than mine. Thoughts on this?
Link Building | | ImeuOkou0 -
Which one is the most powerful backlink process In 2020?
Example of the most powerful backlinks. Subdomain ( Example of subdomain are https://mashcrunchh.wordpress.com) Contextual ( Example of contextual links are https://www.bloglovin.com) Forum Post ( Example of the forum are https://www.quora.com and http://reddit.com) Social Bookmarking Sites Business Directories Tier Link Building Guest Posting Social Sharing
Link Building | | zackjerry120 -
Using web dev agencies to generate backlinks
Going to start by saying I'm totally new here, so apologies in advance is this is a dumb question! I run a site that is focused on home buyer education. The site is brand new, so no almost no link profile, and I'm trying to grow my backlinks. On twitter I've had success with real estate agents sharing my articles to their followers, which is great. It helps them educate their customers and feeds the social media beast. I realized that realtors, mortgage brokers, and insurance agents (all relevant to my niche) don't usually run their own websites. Many of these sales people leverage agencies, and often the agencies offer blog posting as part of their service offerings. I'm tempted to do some outreach to these agencies and offer to write guest posts. I figure they get free, quality content and I beef up my link profile. Is this a bad idea? Are there any risks with this approach?
Link Building | | MortgageMonks0 -
Backlink from foreign language websites good for SEO
I was wondering if backlinks from foreign language webistes can help me in ranking? For example: I ve got website in slovak language and I would place article with backlink on the foreign language website. In which language should be the text surrounding the keyword?
Link Building | | joeko1 -
Notification of backlink creation
Hi I was wondering if any one knows of an automatic updating service that notifies you when a back link to a site becomes live? Could this be achieved in google alerts perhaps?
Link Building | | Hardley0 -
Question on backlinks indexing
Hello, my site is fairly new and I started building a lot of backlinks to it by posting my 5 from my website to several different web 2.0 and then posting all those 5 articles again to different article submissions + getting social bookmarks to my main site as backlinks. My question is: Should I throw all those backlinks in an indexer to get them all indexed at once / ping them all OR do I let google crawler naturally find them and index them itself sort of like 'dripping' as it will find it one by one; stack by stack? I would also like to know why Yahoo! hasn't indexed my site yet 😞
Link Building | | 6786486312640 -
Backlinks Calculation & Ranking Effects
Hi, I have some small questions about backlink calculations. For example, we are doing seo every day right, i like to know, we are submiting every day our websites to strong directories, publishin press releases, writing comments, writing for otherblogs, and all those websites crawl google-daily. How much take the google system to calculate my backlinks and change the ranking position..? Thanks.
Link Building | | leadsprofi0