What are the top tips for winning on Google, Bing, and Yahoo?
-
We just launched a new site that is starting to be indexed well in Google, but Bing and Yahoo are lagging a bit. I understand that the search engines are different algorithms and will take different lengths of time to index, rank, etc.
What I'm curious about is are there any other tips / advice / things to keep in mind when trying to rank on the different search engines?
Thanks!!
-
Great list!
Can you explain the importance of HTTPS and using a CDN? Are these factors really that important?
If I change my site to HTTPS how should I handle redirects?
Thanks
-
- Webmaster tools. Google, Bing (Yahoo) have them. Get your sitemap loaded and site set up in their webmaster tools!
- High authority backlinks. How about a wikipedia page? Or start creating some rich content that users will find useful and share? Even social media metrics come into ranking.
- Make your site run HTTPS and use a CDN
- Images and video. Don't forget users also land on your site from images and videos tabs+
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does cached duplicate content hurts seo by Google
If we have duplicate content or pages cached in Google which has been indexed months back, still it hurts the original pages? Old URLs with cache can be seen now in Google when we search for the same URLs.
Algorithm Updates | | vtmoz0 -
SEO - Google Local Listing & Same Day Delivery
Hi We are looking to offer same day delivery if you're in a 20 mile radius to us. I'm trying to do some research on how to optimise this for Google organic listings. Would this be the same as optimising for a local business listing? I'm not sure where to start. Thanks! Becky
Algorithm Updates | | BeckyKey0 -
Anchor name URLs & anchor blocks: how Google sees them?
Hi guys, Anchor name URLs & anchor blocks: how Google sees them? As far as I know Google hasn't ever recommended anchor name URLs and anchor blocks, mostly when you have one page site, but I have ran into an organic result with an hyper-link to an anchor name URL. anchor name link There is a proper link and there aren't on the page and the code the words "Jump to". It means Google has put those words there and it has also taken the header of that block as anchor text. Why has Google placed that link? The query is "faqs umbrella company", so I thought that Google has seen "faqs umbrella company" like "what is the most popular faq about umbrella companies?" and therefore perhaps the correct answer could be "Is an umbrella company the only option I have? What are the alternatives?". Although, IMHO the most popular FAQ on Umbrella Companies should always be "what is an umbrella company". Unfortunately, that page is only worthy of third Google organic result page and there is no hint of rich snippet or any kind of conversational/KBT optimisation on its source code. no-rich-snippet Someone has any idea of why Google shows that link and if it's something that we can optimise in our pages? Cheers Pierpaolo IhwGwkb.jpg VWORt5F.jpg
Algorithm Updates | | madcow780 -
Google Rankings Dropped in Past Few Weeks
Hi All, I work for an online appliance retailer and over the past weeks, we've seen a drop in our google SERPs. This time last year we were ranking in the top 3 for our top converting key terms, but now we are ranking towards the bottom of the first page or even on the top of the second page with the big box stores now dominating for our key terms. Needless to say traffic for these pages has dropped off considerably. We still have quite a bit of traffic coming in for other key terms, but they don't convert as well. Is anyone else seeing the same thing? If so what are you doing to combat this? Do you have any suggestions? Thank you!
Algorithm Updates | | airnwater0 -
Profile Picture Display Next to Map on Google Search
On a recent Google search, I noticed that the top result also displayed the Google map of the location next to it but aside from that, it also displayed that business' Google+ Profile picture. I'm wondering how that is done. We have a Google+ account as well with an image associated with our business. At this point, the map doesn't even display for our business, but how does one get the map and the profile picture to appear on search results? Here's a link to the search result in question:
Algorithm Updates | | atuomala
http://www.google.com/search?q=tech+squad&rlz=1C1CHFX_enUS511US511&aq=f&oq=tech+squad&sourceid=chrome&ie=UTF-8#hl=en&rlz=1C1CHFX_enUS511US511&sclient=psy-ab&q=tech+squad+wi&oq=tech+squad+wi&gs_l=serp.3..0l2j0i30l2.6041.6590.0.6592.3.3.0.0.0.0.79.158.2.2.0.les%3B..0.0...1c.1.4.psy-ab.DoA-PSlyt-A&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=b5d841bb1ab219dc&biw=1440&bih=785 tech_squad_serp.jpg0 -
Google Places Rank Replacement
Hi Guys We have recentley done work for a client where they ended up position 1 for their chosen keyword, which was great. Since then there rank has changed and they are now first in google places rank but not on organic search at all, where as before they were on both? Any suggestions on why this may have happened? Not to sure at why google would have replaced the organic rank with the places rank? Cheers Chris
Algorithm Updates | | MiracleCreative0 -
The Google/Yahoo Connection
I have been telling myself and clients for a while that you do not need to specially SEO things for different search engines. While I stand by this (staunchly) I can't help but notice how SLOW yahoo is to pick up my SEO updates and rank them as compared to google. Sometimes I see Rank increases within a day or two (or sooner) But Yahoo is still well behind in their caching and calculations.
Algorithm Updates | | TheGrid0 -
Working in the world of Google Farmer Update
So I know have seen how my websites have taken a nose dive from the google farmer update most likely with traffic significantly hit. Example site is callcatalog.com. What recommendations are there to deal with the new world order? How can we look at optimizing, changing, modifying our process to improve rankings and traffic?
Algorithm Updates | | seo_ploom0