New video section within keyword research
-
I notice there is a new section to the top left of the search page referring to videos. What's this? Is it to research our own video performance? If so, how do I use it?
-
Hi!
It looks like you’re referring to the ‘Universal Results’ panel which shows up on the right hand side of the Keyword Rankings tab here.
As you may be aware, this panel shows you if your site is ranking for that keyword in the universal results.
Universal results are displayed in SERPs in the form of a pack of images, local results or video results, which is determined by the search engine, in this case Google.
So when I search for 'Rank Fishkin' I see this pack of images in the results, here.
Ok, back to Moz Analytics, and how you can explore your universal results further
In my campaign, screengrabbed here, you’ll see that for the keywords I’m tracking in this report 6 have image results and 1 of those results is for my site! There are no local and no video results in this particular report.
You can dig deeper into your universal results by scrolling down to your report and hovering over the camera (for images), places marker (for local), or film camera (for videos).
This will show you more information about the results and how your site is performing, this is what is looks like when you hover over the icon.
There’s some additional help on the keyword ranking guide (click on ‘More Help’ on the top right) here:
https://moz.com/help/guides/search-overview/keyword-rankings
I know that you’ve asked specifically about how you can work on your video performance so I’ve also dug up some additional reading.
This article gives you 6 tips for optimizing videos with universal results in mind:
http://searchengineland.com/2-types-rich-media-seo-plan-cant-ignore-1-big-reason-202536
And here’s another article that goes through Google Universal Results:
http://searchengineland.com/google-20-google-universal-search-11232
I hope this helps to clarify!
If you have any other queries specifically related to your account it’s best to get in touch via our help page to preserve the privacy of your account details https://moz.com/help/contact
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should keywords found in a keyword tool (eg. Keyword explorer) be implemented on a page in the exact order?
Hi guys, I have a question about adding keywords found directly from a keyword tool onto a webpage. I see a keyword opportunity from Moz's Keyword Explorer, for example, "dog giardia treatment natural" and was wondering if it should be worked into the page exactly in that order? For example, I've modified the question on the page to now read "Are there any other dog Giardia treatments that are natural?" Is this good practice? Should it be exactly in the order of the keyword found in the tool? Is what I've done too spammy? Appreciate any help! Thanks
Moz Bar | | marktheshark101 -
How to find the pages in the site which is ranking for zero keyword
I have around three thousand pages in my website,how to find the list of pages which is ranking for zero keywords
Moz Bar | | srinivasan.n1 -
Understanding Keyword Explorer SERP Analysis
Hi Guys Based on the attached SERP analysis provided by Keyword Explorer, the term 'silver jewelry' appears to have a lot of potential; it has good search volume, high opportunity and potential scores; however when you look at the metrics associated with the top 3 competing sites, and the fact page 1 is dominated by major brands with equally good metrics, then a difficulty score of 26, meaning easy; seems a bit unrealistic. I would like to hear what others have to say, or am I missing something here. Regards Peter H96KVmH
Moz Bar | | SilverStar10 -
Google ranking by keyword for website
Hi, i am wondering if there is a function to check page ranking on google for a specific keyword/s for our website using MOZ. Thanks
Moz Bar | | andrewlos0 -
I am doing the On-page SEO for a website that's never had any SEO done before. I will start with the Pages. Is it necessary to do SEO/Keywords for older Posts?
Using the On-Page Grader to perform SEO on pages of WordPress website. This website never had any SEO done before. Should I go back and perform the same work on the Post Pages?
Moz Bar | | Joseph.Lusso0 -
How to change the search profiles in the new mozbar
Hi, I want to change the search profiles in the new mozbar, but clicking the + Add new profile does nothing. Is this a browser issue? I'm using chrome Version 35.0.1916.114 m Any light on this would be great because there's no point in me checking US results because my site is only geared towards UK customers, being a mortgage broker we can't target other countries except to cater for expats. Thanks, Amelia xx
Moz Bar | | CommT0 -
Rank Checker and Keyword Difficulty
This is the only time I have seen this but the rank checker shows a keyword ranking #2 but the keyword difficulty tool does show the url ranking anywhere on the first page. I have some ideas as to why this may be happening but I am wondering if anyone actually knows?? Keyword: motion capture url: www.organicmotion.com/motion-capture
Moz Bar | | JBeaton0 -
Adding Labels to Existing Keywords
Under "Manage Keywords", I've previously added several keywords that have been tracking for a month. It's easy to remove labels, but how can I add them to existing keywords? I tried re-adding them with the new labels, but no dice. If I delete them, won't the ranking history be deleted as well?
Moz Bar | | AziyoConsulting0