PDF in search results?
-
Hello community!
I am not an SEO professional, though I am a practitioner, I would say. I am seeking a solution on behalf of a friend. If you search the term "Peter Blatt" you will discover a "black eye" on the first page, towards the bottom of SERPs. It's a PDF published on the Florida Department of Financial Services website regarding the final order for a settlement he and his company ("Blatt Financial Group") reached with the state as it related to professional conduct allegations.
Does anyone have any advice on how to address this? I don't want "game" the search engines, but at the same time, this document looks really scary and much worse than it actually is to people, and I would love for it do drop below page one.
Any advice or suggestions from the community?
Thanks!
Tom
-
Tons of good suggestions here. Some profiles that can easily move up high in the SERPs for a non-competitive name search can be:
LinkedIn, Twitter, Quora, About.me, Product Hunt, Medium, Pinterest.
Create a few of these, and link to them from the exact match domains, mentioned by Russ.
-
Reiterating the points above, it appears that the domain names...
peterblatt.com
peterblatt.org
peterblatt.netAre all available. He could throw up a blog on the first, do some charitable work on the second, and highlight all his social stuff (bringing in twitter, instagram, etc. feeds) on the 3rd.
-
Hi Thomas,
I have done a lot of this over the last few years - removal of negative / unwanted search results. You effectively need to bury it, as suggested above. I have a little info on my own site here if it helps.
Profiles that I create to help in these circumstances:
- Wordpress
- Blogger
- Youtube Channel
- Tumblr
- Flickr
Google+ posts specific to the search phrase (place phrase in first 50 characters)
However, don't forget to add some content to your profiles. Just creating empty profiles probably wont cut it for you. I would also advise interlinking your profiles to help give them a boost.
You can also write something specific to the subject and use a Google News Submission service (Press Release Distribution) as this can also rank quite highly with a specific subject.
-Andy
-
If I would be at his place, I would have created more social profile or may be a new page on my website targeting the keyword and get some links to the page so that when someone search for a keyword they find social profiles and other pages instead of that PDF.
MY advice is to create About.me page, Linkedin Profile, Twitter Profile, Website Page (targeting the specific keyword) and more. As social profiles have higher DA they are more likely to rank better as compare to that PDF.
When more social profile and website pages will rank better as compare to the PDF< the PDF will moved to the 2<sup>nd</sup> page of Google and more and more people might not be able to see that.
Hope this helps!
-
Hi Thomas,
I'm completely agreed with above suggestion. I just would like to share one link that will guide you to implement above suggestion.
The Definitive Guide to Online Reputation Management
Hope this helps.
Thanks
-
You need to create other social profiles or websites that talk about Blatt Financial group and get them to rank above the page in question. You essentially need to crowd them out as your main option.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console Showing 404 errors for product pages not in sitemap?
We have some products with url changes over the past several months. Google is showing these as having 404 errors even though they are not in sitemap (sitemap shows the correct NEW url). Is this expected? Will these errors eventually go away/stop being monitored by Google?
Technical SEO | | woshea0 -
Can slow mobile page speed affect desktop search results?
I heard recently from an SEO friend that with Google's recent update, mobile page speed now affects desktop results. Our site is relatively slow on mobile, and I wanted to check! Thank you!
Technical SEO | | lauraballer1 -
Adding /es version to google search console
I have a Wordpress site and we are using WPML for making it bilingual. The domain is: https://www.designerfreelance.net and for Spanish https://www.designerfreelance.net/es Do I have to add to Google search console the /es version? And the no www: https://www.designerfreelance.net https://www.designerfreelance.net/es https://designerfreelance.net https://designerfreelance.net/es and do I have to add the non ssl version? http://www.designerfreelance.net http://www.designerfreelance.net/es http://designerfreelance.net http://designerfreelance.net/es Thanks
Technical SEO | | Trazo0 -
Spammy structured data for http://www.heritageprinting.com/ might be dropped from search results
We received the above message, which I'm see may also have. Before I go making hours of edits can someone give me an opinion on what may need fixed? Here's a link to one of our products: http://heritageprinting.com/products/step-and-repeat.phpAll products are uniquely marked upIt may be the $ dollar sign, but I'm not certain.Looking at WMT > Search Appearance > Structured Data, I see no errors for Schema Markup. TY in advance :)KJr
Technical SEO | | KevnJr0 -
Javascript is redirecting search bots to mobile
Here is the javascript I am using to send users to the mobile version of my website: This is causing major issues in Bing and Yahoo as the mobile website is the only thing ranking. I'd love any help dissecting this issue. Thanks in advance.
Technical SEO | | ShawnW0 -
My blog post for a specific keyword is in the 'omitted results'. Why might this be, and how to overcome it?
My website Homepage: http://kulraj.org Here is the page I am working to rank for:** http://kulraj.org/2014/07/15/hedonic-treadmill/** When I search specifically for 'kulraj hedonic treadmill' just to test it, the first result is this: kulraj.org_/tag/_hedonic-treadmill. It shows the shortened version of the article that is within the Tag page. [I'm new to SEO and Moz, please keep in mind] Moz has told me I have duplicate content, which is regarding my main Blog page and Tags page, which is true the content is duplicate. However, the actual blog post itself is not displayed anywhere else on the website, or anywhere else on the web. Moz confirms this, and reports no duplicate content warning. My questions, therefore, are: 1. How do I actually go about installing a rel canonical tag within a standard WordPress dashboard (I'm using Genesis Framework) - I'm finding great difficulty finding instructions on this anywhere on the web. I clearly need to fix the issue with Blog page and Tags Page. 2. Why would my blog post be omitted, and are there any suggestions I could implement to bring it into the main search results. Other things I've noticed: 1. If I type this URL in: kulraj.org/hedonic-treadmill, it automatically redirects to http://kulraj.org/2014/07/15/hedonic-treadmill/ 2. Inside Google Webmaster Tools it says: No new messages or recent critical issues. 3. Regarding the above, when I click 'Labs > author stats' within Webmaster Tools, it shows nil stats, so something there is not quite right either, even though Google+ Authorship is confirmed.
Technical SEO | | Kulraj0 -
Are similar title tags frowned upon by search engines?
We are a B2B company that is looking to convert to one global portal very soon. It is only then that we will be able to address a lot of the IA SEO issues we are currently facing. However, we are looking to make some quick fixes, namely adding a proper title to the different country homepages. Will having the same title, with only the country modifier swapped out be a good tactic? Since we want a unified title across all country sites, it just makes sense that we don't change it for every single country. For example: Small Business Solutions for B2B Marketers | Company USA Small Business Solutions for B2B Marketers | Company Italy Small Business Solutions for B2B Marketers | France
Technical SEO | | marshseo0 -
My domain does not come in the search results, what do I do?
Hi, I have a website called www.bollykings.com It had a pretty solid rank on google for a number of keywords but 4-5 months back, it was badly affected by the Panda update. Now it comes nowhere. I have started updating and posting new articles on it since the last two months. When I search for "bollykings" on Google.com, website does not come only in the first 40 results. What could this mean?
Technical SEO | | modifyed0