Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Hreflang tag on every page?
-
Hello Moz Community,
I'm working with a client who has translated their top 50 landing pages into Spanish. It's a large website and we don't have the resources to properly translate all pages at once, so we started with the top 50. We've already translated the content, title tags, URLs, etc. and the content will live in it's own /es-us/ directory. The client's website is set up in a way that all content follows a URL structure such as: https://www.example.com/en-us/.
- For Page A, it will live in English at: https://www.example.com/en-us/page-a
- For Page A, it will live in Spanish at https://www.example.com/es-us/page-a ("page-a" may vary since that part of the URL is translated)
From my research in the Moz forums and Webmaster Support Console, I've written the following hreflang tags:
/>
For Page B, it will follow the same structure as Page A, and I wrote the corresponding hreflang tags the same way. My question is, do both of these tags need to be on both the Spanish and English version of the page? Or, would I put the "en-us" hreflang tag on the Spanish page and the "es-us" hreflang tag on the English page? I'm thinking that both hreflang tags should be on both the Spanish and English pages, but would love some clarification/confirmation from someone that has implemented this successfully before.
-
HI!
As the previous answer says, you must always present all the countries and languages (or just languages) related hreflang annotations as many are the multicountry/multilingual version of your site.
So your own first question (My question is, do both of these tags need to be on both the Spanish and English version of the page?) is the correct answer.
-
Hi there!
Yes, if you have multiple language versions of a URL, each language page must identify all language versions, including itself. If you add any more languages or regions later, all pages will have to refer to that new language and itself also.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang tags and canonical tags - might be causing indexing and duplicate content issues
Hi, Let's say I have a site located at https://www.example.com, and also have subdirectories setup for different languages. For example: https://www.example.com/es_ES/ https://www.example.com/fr_FR/ https://www.example.com/it_IT/ My Spanish version currently has the following hreflang tags and canonical tag implemented: My robots.txt file is blocking all of my language subdirectories. For example: User-agent:* Disallow: /es_ES/ Disallow: /fr_FR/ Disallow: /it_IT/ This setup doesn't seem right. I don't think I should be blocking the language-specific subdirectories via robots.txt What are your thoughts? Does my hreflang tag and canonical tag implementation look correct to you? Should I be doing this differently? I would greatly appreciate your feedback and/or suggestions.
International SEO | | Avid_Demand0 -
Can you target the same site with multiple country HREFlang entries?
Hi, I have a question regarding the country targeting aspect of HREFLANG. Can the same site be targeted with multiple country HREFlang entries? Example: A global company has an English South African site (geotargeted in webmaster tools to South Africa), with a hreflang entry targeted to "en-za", to signify English language and South Africa as the country. Could you add entries to the same site to target other English speaking South African countries? Entries would look something like this: (cd = Congo, a completely random example) etc... Since you can only geo-target a site to one country in WMT would this be a viable option? Thanks in advance for any help! Vince
International SEO | | SimonByrneIFS0 -
Country subfolders showing as sitelinks in Google, country targeting for home page no longer working
Hi There, Just wondering if you can help. Our site has 3 region versions (General .com, /ie/ for Ireland and /gb/ for UK), each submitted to Google Webmaster Tools as seperate sites with hreflang tags in the head section of all pages. Google was showing the correct results for a few weeks, but I resubmitted the home pages with slight text changes last week and something strange happened, though it may have been coincidental timing. When we search for the brand name in google.ie or google.co.uk, the .com now shows as the main site, where the sitelinks still show the correct country versions. However, the country subdirectories are now appearing as sitelinks, which is likely causing the problem. I have demoted these on GWT, but unsure as to whether that will work and it seems to take a while for sitelink demotion to work. Has anyone had anything similar happen? I thought perhaps it was a markup issue breaking the head section so that Google can no longer see the hreflangs pointing to each other as alternates. I checked the source code in w3 validator and it doesn't show any errors. Anyway, any help would be much appreciated - and thanks to anyone who gets back, it's a tricky type of issue to troubleshoot. Thanks, Ro
International SEO | | romh0 -
Is there any reason to get a massive decrease on indexed pages?
Hi, I'm helping on SEO for a big e-commerce in LatAm and one thing we've experienced during the last months is that our search traffic had reduced and the indexed pages had decreased in a terrible way. The site had over 2 Million indexed pages (which was way too much, since we believe that around 10k would be more than enough to hold the over 6K SKUs) but now this number has decreased to less than 3K in less than 2 months. I've also noticed that most of the results in which the site is still appearing are .pdf or .doc files but not actual content on the website. I've checked the following: Robots (there is no block, you can see that on the image as well) Webmaster Tools Penalties Duplicated content I don't know where else to look for. Can anyone help? Thanks in advance! cpLwX1X
International SEO | | mat-relevance0 -
Does Google's algorithm work the same in every country?
I can't help but feel this is a silly question! but does Google algorithm work exactly the same throughout all countries? I run a few sites in the UK and a couple in Spain but can't help but feel that my Spanish sites are harder to rank for. The sites that rank the best are business directories in Spain... whereas here in the UK you'd be lucky to find one on page one..
International SEO | | david.smith.segarra0 -
Redirect the main site to keyword-rich subfolder / specific page for SEO
Hi, I have two questions. Question 1: is it worthwhile to redirect the main site to keyword-rich subfolder / specific page for SEO? For example, my company's webpage is www.example.com. Would it make sense to redirect (301) the main site to address www.example.com/service-one-in-certain-city ? I am asking this as I have learned that it is important for SEO to have keywords in the URL, and I was thinking that we could do this and include the most important keywords to the subfolder / specific URL. What are the pros and cons of this? Should I create folders or pages just the sake of keywords? Question 2: Most companies have their main URL shown as www.example.com when you access their domain. However, some multi-language sites show e.g. www.example.com/en or www.example.com/en/main when you type the domain to your web browser to access the site. I understand that this is a common practice to use subdomains or folders to separate different language versions. My question is regarding subfolders. Is it better to have only the subfolder shown (www.example.com/en) or should I also include the specific page's URL after the subfolder with keywords (www.example.com/en/main or www.example.com/en/service-one-in-certain-city)? I don't really understand why some companies show only the subfolder of a specific language page and some the page's URL after the subfolder. Thanks in advance, Sam
International SEO | | Awaraman1 -
Are my translated pages damaging my ranking?
Hi there, I have a site in English but with duplicates in different languages. The first problem is that these translated versions of my site receive no ranking on google stars (while the english does) - why is this? The second problem is that SEOmoz counts the errors on my site and then duplicates this error count for all the translated versions of my site - meaning I have a huge amount of errors (too many on-page links). Add this to the fact that I use affilite ID´s to track different types of traffic to my site - so all page urls in english and other languages, with an affiliate id on the end of the url, count as an error. This means I have a huge amount of on page errors indicated by SEOmoz, plus no ranking for my translated pages - I think this is really harming my overall ranking and site trust. What are your opinions on this?
International SEO | | sparkit0 -
Country specific landing pages
I have a client who wants to put a re-direct on his landing pages based on the visitors IP address. The landing page will be a sub domain relevant to the country their IP is located in. I am a little concerned this will effect the SEO. Appreciate any advice. Dylan 🙂
International SEO | | gomyseo0