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Google Rich Snippets in E-commerce Category Pages

Intermediate & Advanced SEO
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  • s_EOgi_Bear
    s_EOgi_Bear last edited by Sep 11, 2015, 1:38 PM

    Hello

    Best Practice for rich snippets / structured data in ecommerce category pages?

    I put structured markup in the category pages and it seems to have negatively impacted SEO.  Webmaster tools is showing about 2.5:1 products to pages ratio.

    Should I be putting structured data in category Pages at all?

    Thanks for your time 🙂

    1 Reply Last reply Reply Quote 0
    • MichaelC-15022
      MichaelC-15022 @NlfInc last edited by Mar 18, 2019, 5:01 PM Mar 18, 2019, 5:01 PM

      Google considers this to be spam. Sometimes pages get away with doing this, but generally you're going to eventually get a manual action reported in Search Console.

      1 Reply Last reply Reply Quote 0
      • NlfInc
        NlfInc @MichaelC-15022 last edited by Mar 18, 2019, 3:58 PM Mar 18, 2019, 3:58 PM

        Hey there, 2 competitors of mine show Reviews/Stars in the search results for their Product Category Pages.

        Both of these brands out rank me on everything... They are both page 1.

        Do you have any more information on this because I really want to do it... personally i think it makes sense to show an "Average" rating among all products of a specific category... I dont see it as spammy if its accurate/average of the products within.

        I'm having a hard time finding reliable information on this.

        Thank you

        MichaelC-15022 1 Reply Last reply Mar 18, 2019, 5:01 PM Reply Quote 0
        • topic:timeago_earlier,4 years
        • s_EOgi_Bear
          s_EOgi_Bear @MichaelC-15022 last edited by Sep 11, 2015, 6:00 PM Sep 11, 2015, 5:34 PM

          OK.  Read the docs properly.  Any Ideas about Brands?

          1 Reply Last reply Reply Quote 0
          • MichaelC-15022
            MichaelC-15022 last edited by Sep 11, 2015, 3:28 PM Sep 11, 2015, 3:28 PM

            I generally recommend putting basic Product markup (name, price, maybe image, URL pointing to the single product page) at that level.  The idea here is to let Google understand that that page contains a big list of products that fit the category as seen in the page title.

            DO NOT put reviews at this level--I saw something from Google recently that says they consider that to be a spammy attempt to get ratings snippets in the results for that page.  Put the reviews only at the single product page level.

            s_EOgi_Bear NlfInc 2 Replies Last reply Mar 18, 2019, 3:58 PM Reply Quote -1
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