Ugh content! I don't get it
-
Everyone on this website says the proper way to build links is with great content. I don't get that because I am trying to build links for a classified ads website and there is no "great content" for any of the classified ads websites. None of them have blogs or any content other than the stuff people are selling.
When I look at my competitors inbound links using open site explorer, they are all junk. Most of the links listed in open site explorer are dead /broken links and the ones that are not dead links are spammy, low quality links including many link exchanges.
So, I don't get the "great content to build links" route because in my vertical it's not being done. Suggestions on how to build links in this situation?
-
Hey the SeachLove video I said you should see but must join Distilled U membership has a free slideshare deck.
http://www.slideshare.net/DistilledSEO/content-strategy-framework
(This SeachLove conference changed the way my company makes content I really think everyone should see it.)
Tom
-
I agree with Anthony.
There are lots of great content topics for classified ads. If you take classified ads seriously and understand them then you know the questions that people are asking, you know what they are not asking but that they should know. Writing effective classified ads is a science and artform. I read books about them in the 1960s when I was advertising in the very expensive word ads in the backs of magazines like Popular Science and Popular Mechanics. There are safety topics, pricing topics, scheduling topics, many others. Dig up some of the old books and write similar content that is adapted for the web.
-
Just because your competitors are not doing it, doesn't mean you can't. In fact, you might consider it a great opportunity to stand out. You might want to consider creating some content you think will be link-worthy.
- Humor/Buzzfeed style: 12 Hilarious Classified Ads That....
- Informational: Guide to Writing the Perfect Classified Ad
- Seasonal: These Creepy Classified Ads Will Be Sure to Scare You This Halloween
It's not as easy as just creating the content and getting links. You have to find the right spots to promote it as well.
-
I want to give you another example do you think that creating content for a tailor shop is easy? industries are either hypercompetitive or if you are very fortunate you can walk in the door those industries are rare but they do exist.
The reason that everyone that said this is telling you the truth. Obviously much easier said than done
here is a query: https://www.google.com/#q=bulletproof+suit for a piece of content it will rank number 1 when you click the link or query "bulletproof suit" this has consistently brought hundreds of links every month including ranking the client in GQ all the major news companies like ABC CBS etc.
it is inherently interesting you have people that are typing advertisements that might say crazy things for interesting things capitalize on that
"Everyone on this website says the proper way to build links is with great content. I don't get that because I am trying to build links for a classified ads website and there is no "great content" for any of the classified ads websites. None of them have blogs or any content other than the stuff people are selling."
I hope this helps,
Tom
-
Think about the industry to your talking about advertising you can simply create brilliant content easier said than done yes about advertising on your website. This will separate you from the junk and if you're very good at it one day you may be considered something like NOLO.com compared to a legal directory.
the first and most powerful reference in my opinion is behind a pay wall you will have to purchase a https://www.distilled.net/u membership to view it. I think it's well worth the money.
Look an example of a music site and how you can get tons of organic links from out-of-the-box content.
http://www.concerthotels.com/worlds-greatest-vocal-ranges
-
For wonderful place to create content please see
-
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
-
** Other great references**
-
http://contentmarketinginstitute.com/topic/building-audience/
-
http://contentmarketinginstitute.com/2013/02/b2c-content-marketing-vs-b2b-big-debate-video/
I really this is of help to you and you believe that you will learn a lot from the content guides
-
Hi Noob,
I can imagine how frustrating that could be. What you have is a site that offers a service, and that service itself will generate a ton of links. So the question is how do you attract both buyers and sellers (listers and lookers) right?
In cases like this it may not be the best to focus mainly on building backlinks, rather focus your efforts on other marketing avenues. This could be email marketing, community type engagement (Local Area Websites, Industry Specific Websites, Charities), print (Newspapers, Magazines), Radio, Online Advertisement (Facebook, Twitters, Google, Yahoo).
Without knowing exactly what type of classifieds you plan on running I can't be very specific. However, I will say the "classified" type website is nothing new and as I'm sure you're aware you're up against some pretty big names (Craigslist, Ebay, Angieslist, LocalAreaNewspaper/classifieds.com) Which means if you're going to fight in this arena you should be doing something they aren't doing, or whatever they are doing better.
This type of website is one that is very good at generating its own links as many "sellers" will post links to their items on Facebook, Reddit, Instagram, Twitter and so on. You could take advantage of this to get a main link to your domain by offering new posters a quick code grab which includes a link to the specific product they just posted along with a link to the site itself.
Of course if you're talking personals that is a different animal in where you approach people but the theories are still the same.
The things you can do in either case is to focus on making sure the site is as easy as possible to use for both listers and lookers. They both should have a great experience. Make sure they are completely informed about fees and how the service works. Along with that offer lots of back end features that allow both sides to ease of use, in the areas of tracking and searching.
In all cases how these sites stay around by being relative. Ebay is still around because people still buy stuff from there, despite the ridiculous fees and issues sellers have dealt with over the many years. If eBay were to lose sellers that would have a direct impact on lookers and vice versa. Keep both sides happy, you need them both.
Hope this helps in some way,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we get link from dated page with high PA/DA?
We have an unlinked mention on a page that has dated content about an old event but the page and site have a good PA and DA score. Is it worth it to go for the link? Thanks.
Link Building | | rdoty0 -
Duplicate content
Hi mozzers, I've been doing some broken link building and it's been going quite well. I've made a high value page and asked webmasters to link to it to replace the 404s. My page was ranking on google, not well, you had to copy/paste a portion of the page for it showup. Sadly another webmaster has posted my exact post on their blog and now when you search for a portion of text, the copied page shows up on google instead of mine. He has give me the credit for it and linked to my page. Am I at risk of losing credit for my work and links as the copied page is ranking? Or will google figure it out as my page will have more links and the copied page links to me. Thanks
Link Building | | peterm20 -
Is it good to post same content of my web page to different articles and blogs
Hi! Actually, i would like to create links equity. may i post the same content to different blogs and article directories and link back to my web page. is this cleaver/correct idea which give some result? Thank you.
Link Building | | Webworld_Norway0 -
When you are manually posting to blogs, how closely related does the content of the blog have to be to the website?
For instance, if the website is for a hotel, would it be acceptable to post on travel blogs?
Link Building | | msmdz0 -
Does spinning content work any longer?
A few years ago, I used Free Traffic System, and spun a bunch of content to get links. I still have tens of thousands of these links showing up in stats. They were probably not good quality links. Will I get penalized if I pick up the spinning game again?
Link Building | | manintights280 -
Finding competitor's 301's
Is there a way to find out what domains a competitor has 301'd to their main site? I am wondering if a competitor has hidden back links using a 301'd site.
Link Building | | EugeneF0 -
Etsy.com --Getting link juice through other pages on search results?
My sister has a store page on etsy.com where she sells home made crafts. And I want to help her rank higher on google with some of the other etsy stores. So i started to look at the other etsy store pages that are ranking well on google and found that they have a page authority between 48 to 52. So i looked at the backlinks of the ones ranking well on google with high page authority and found that many of their best links came from the internal search results page on etsy.com, and some only had one link from just an arbitrary etsy.com search page. I'm thinking this is because another product being listed on the seach page has a high page authority which then passes some of its link juice onto every other product on the page. But what is interesting is products are always being sold or getting added so even though you are on a search results page that happens to benifit from the link juice of another product the next time the page gets crawled you will be on a different search page. So i am thinking in order to maintain high page authority to you just have to have a lot of products listed so that there is a greater likely hood that you will find yourself on the same search page as another high authority page. I have not been doing SEO very long so i would love to hear what others think. I really have no idea, am i on the right track with this? (edited post) Thanks
Link Building | | doug5650 -
'dilution' of link value.
Running ecommerce site selling childrens clothing for norwegian market. Most important keyword childrens clothing (barneklær) isnt too competitive (34 if i remember correct). The 2nd most important has very low competition (5 i think). I am starting a 3 month add with the best blog i found in norway. I am getting a 150x150 ad. In addition she is giving me a presentation in her blog tekst and allows me to arrange giveaway on my terms. She is allowing me to choose anchor text to use in presentation. Her stats to me seem very solid PA 58, DA 50 mozr 5,2 , mozt 4,6. http://www.joridkvam.com/ Should I in the upcoming months try to get in as many anchor texts links from her to different pages on my site. I have main words and producers etc that i am optimizing for on differnt sites. Or will the value of them just get diluted? so basically try to get in 2 links or 10 ? I am also curious as to which extent this one link will affect my ratings. I am ranking 24th for main term atm ( http://www.epleskrinet.no/ ) . Any one have any guesses ? thanks
Link Building | | danlae0