What to do when your home page an index for a series of pages.
-
I have created an index stack. My home page is http://www.southernwhitewater.com
The home page is the index itself and the 1st page http://www.southernwhitewater.com/nz-adventure-tours-whitewater-river-rafting-hunting-fishing
My home page (if your look at it through moz bat for chrome bar} incorporates all the pages in the index. Is this Bad? I would prefer to index each page separately. As per my site index in the footer
What is the best way to optimize all these pages individually and still have the customers arrive at the top to a picture. rel= canonical?
Any help would be great!!
-
HI Rod,
That should have fixed your duplicate content problem.
-
Hi Don, I have made those changes now.
I still have an index for my home page, but it is; a banner, 2 text pages and a gallery page. If you look at the index though the Moz bar you can see that the H1 & H2 titles have information from the whole index as if it is one long single page.
Rod B
-
Thanks Moosa
Yes I have just put this up and went a little OTT on the urls. I will pull strip them back shortly.
No, the index (index stack) is about the individual pages stacked down a page with no submenu, as opposed to the site index in the footer. The footer shows how to get to the individual pages by themselves the same way you would in a drop down menu.
-
Thanks Don
Good answer and I appreciate the detail. I have been assured that the individual content will not be seen by google as duplicate by the creators, but I am not entirely convinced, and have come to a similar conclusion to you and will be pulling away the home page and making a link across to an index of the services pages. I have a client who is very particular about the look. Most will understand the trade-off between plenty of above the fold content, and keeping the opening image clean picturesque and minimalistic.
I will let you know when its finished. I would like to hear from other people who stack pages in an index as opposed to a drop-down menu or sub-navigation. This design seems to be quite good for tablets where scrolling is easy and loading pages is slower. (another trade of between desktops and tablets)
I will be testing a change from one configuration to other to see if the performance improves or not on some of my other sites. Nothing like an a/b split to put the mind at rest.
-
Hi Rod,
I will try address the 2 questions I see here.
1. Is an "index stack" bad for your site.
2. How do I optimize my site.1. Index Stack, okay to be completely honest I have never heard the term before. However, with the link you provided I was able to understand what you mean. In such case you have taken the content of your sub-pages and placed them directly on your home page. Is this bad.. YES!
The reason why this is bad is because it is creating duplicate content. This is bad because the page that should be ranking for X content is now competing with your home page for these rankings. Your home page should be about your business and services, what you do, and how you do it. The sub-pages are your re-enforcement they support the content stated on your homepage.
Imagine a beautiful hotel. The outside is adorned in the finest materials of the time, well maintained and awe inspiring. A equally impressive doorway beacons you to come in. As you do, you find yourself in the lobby. Well placed pristine signs detail some of the hotel's offerings, private gym's, hot tubs, saunas, massage, 5 star dinning, dance halls, and judging by the impressive lobby you have no doubt these offerings will be spectacular.
In this example the lobby is your homepage an impressive list of the offerings guest will find inside. What you don't see is a middle-aged fat man sprawled out in the lobby getting a massage. Which is what your index stack is doing.
2. How to optimize (fix it). To fix this you'll want to structure you home page to be about your business, and services. High level overviews of what you offer, with strong brand placement.
The purpose of the homepage is to make it clear what you do, how you do it, why people love it, and in general more about your brand. The purpose of your inner pages is to completely detail the particular service or products, with call to action to convert interest into money.
I would remove the internal page content from the homepage, and focus again more on an overview. Essentially cut out everything between the Hunting & Gathering Club, and the Call to Action "There's a Southern Whitewater Experience for everyone". Beef up the links to the internal pages by making them look more attractive and obvious.
There are other things that may need addressed as well, but I hope this answers your primary question,
Don
-
Your question is kind of confusing to me but if you are asking about having all internal links on the home page. This is fine. I take a quick look of your website and from the indexing point of view it looks just fine to me!
Although your URLs are very much over optimized it will not take more than a second for one to realize that you are pushing SEO here. I think this is not really a very good idea so my advice is to optimize your URLs and make it SEO friendly instead of inserting your keywords in to it.
If you are asking something different, I would love if you can elaborate your question a bit more.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will google be able to crawl all of the pages given that the pages displayed or the info on a page varies according to the city of a user?
So the website I am working for asks for a location before displaying the product pages. There are two cities with multiple warehouses. Based on the users' location, the product pages available in the warehouse serving only in that area are shown. If the user skips location, default warehouse-related product pages are shown. The APIs are all location-based.
Intermediate & Advanced SEO | | Airlift0 -
Domain Authority Dropped and Indexed Pages Went Down on Google?
Hi there, We run an e-commerce site on Shopify. Our Domain Authority was 28 at the start of our campaign in May of this year. We also had 610 indexed pages on Google. We did some SEO work which included: Renaming Images for SEO Adding in alt tags Optimizing the meta title to "Product Name - Keyword - Brand Name" for products Optimizing meta descriptions Transition of Hubspot blog to Shopify (it was on a subdomain at Hubspot previously) Fixing some 404s Resubmitting site map after the changes Now it is almost at the 3-month mark and it looks like our Domain Authority has gone down 4 points to 24. The # of indexed pages has gone to down to 555. We made sure all our SEO updates weren't spammy or keyword-stuffed, but took a natural and helpful-sounding approach. We followed guidelines. So there shouldn't be any penalty right? I checked site traffic and it does not coincide with the drop. Our site traffic remains steady. I also looked at "site:" as well as conducted some test searches for the important pages (i.e. main pages, blog pages, and product pages) and they still come up on Google. So could it only be non-important pages being deindexed? My questions are: Why did both the Domain Authority and # of indexed pages go down? Is there any way to see which pages were deindexed? I checked Google Search Console, but couldn't find it. Thank you!
Intermediate & Advanced SEO | | kindalpaca70 -
Google webcache of product page redirects back to product page
Hi all– I've legitimately never seen this before, in any circumstance. I just went to check the google webcache of a product page on our site (was just grabbing the last indexation date) and was immediately redirected away from google's cached version BACK to the site's standard product page. I ran a status check on the product page itself and it was 200, then ran a status check on the webcache version and sure enough, it registered as redirected. It looks like this is happening for ALL indexed product pages across the site (several thousand), and though organic traffic has not been affected it is starting to worry me a little bit. Has anyone ever encountered this situation before? Why would a google webcache possibly have any reason to redirect? Is there anything to be done on our side? Thanks as always for the help and opinions, y'all!
Intermediate & Advanced SEO | | TukTown1 -
Should I set up no index no follow on low quality pages?
I know it is a good idea for duplicate pages, blog tags, etc. but I remember somewhere that you can help the overall link juice of a website by adding no index no follow or no index follow low quality content pages of your website. Is it still a good idea to do this or was it never a good idea to begin with? Michael
Intermediate & Advanced SEO | | Michael_Rock0 -
Why does our business directions page rank above business profile page
Hi All, We are having an issue at the moment where our business direction page is ranking above the main business profile page. Our website is zodio.com, similar to Yelp but for South East Asia. An example of each page is below: Business Profile Page - http://www.zodio.com/business/detail/126037914/chowking Business Directions - http://www.zodio.com/business/direction/126037914 On many of our long tail searches for particular businesses, the business directions rank above the business details. Does anyone have any idea of why this would happen? I have researched Yelp and they do not have this issue. A few search examples in Google are as follows (one is in Thai): agonos dental clinic เวิลด์ชาร์มมิ่ง kawanku elektrik I have been rattling my brain and search for answers but cannot find anything. The communities help would be much appreciated. Many Thanks, Neil W
Intermediate & Advanced SEO | | zodiothailand0 -
How do you transition a keyword rank from a home page to a sub-page on the site?
We're currently ranking #1 for a valuable keyword, but the result on the SERP is our home page. We're creating a new product page focused on this keyword to provide a better user experience and create more relevant content. What is the best way to make a smooth transition to make the product page rank #1 for the keyword instead of the home page?
Intermediate & Advanced SEO | | buildasign0 -
Blocking Pages Via Robots, Can Images On Those Pages Be Included In Image Search
Hi! I have pages within my forum where visitors can upload photos. When they upload photos they provide a simple statement about the photo but no real information about the image,definitely not enough for the page to be deemed worthy of being indexed. The industry however is one that really leans on images and having the images in Google Image search is important to us. The url structure is like such: domain.com/community/photos/~username~/picture111111.aspx I wish to block the whole folder from Googlebot to prevent these low quality pages from being added to Google's main SERP results. This would be something like this: User-agent: googlebot Disallow: /community/photos/ Can I disallow Googlebot specifically rather than just using User-agent: * which would then allow googlebot-image to pick up the photos? I plan on configuring a way to add meaningful alt attributes and image names to assist in visibility, but the actual act of blocking the pages and getting the images picked up... Is this possible? Thanks! Leona
Intermediate & Advanced SEO | | HD_Leona0 -
Should the sitemap include just menu pages or all pages site wide?
I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?
Intermediate & Advanced SEO | | EricPacifico0