Ecommerce - Go to Basket 302 query
-
Hi
I have done a site crawl and there are a lot of 302's on the 'Go to Basket' link when customers go through to pay.
Should these be updated to 301's? On just the first part of the link so nothing after the ? /OrderCalculation?
Thank you
-
Yep working on these asap!
-
I'll assume these are going to a different secure subdomain, so don't worry too much about it. Like Thomas posted, you aren't going to get the shopping cart to rank (and don't want it to) so there's no real concern. A 302 is essentially stopping "link juice" from going to the cart page, so as far as domain authority goes it seems like you should leave it how it's set up now. You're keeping the authority on your pages while sending users to the correct place to complete the purchase. As long as these aren't internal links to other product pages or family pages, you should be good.
-
Not really, I would be more concerned with the 302 redirects on your homepage.
-
So it won't affect overall domain authority?
-
You're not trying to rank your basket page, so I wouldn't personally worry about these.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a transactional query
I have a webpage about bike tours in France with a list of bike tours in France. I imagaine people don't want a big paragraph about what a bike tour in France is because this is a transactional query and not an informational query. How do I go about ranking this page ? Would a good title tag and good description be enough to rank that page ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Ranking Sub Categories on Ecommerce Site
Hi, I haven't tested this yet, so before I do I wanted to see if anyone had some experience with this. I have lower level categories I want to rank for SEO for example: Say I want to rank 'Standard Metal Lockers' - with the way our site is set up, I have to work within a classification, which isn't always easy. So it would be categorised as follows: Cupboards & Lockers > Lockers > Standard Lockers > Standard Metal Lockers The URL structure would remain /standard-metal-lockers & I would link this from the 'Lockers' page. Is this too deep in the site structure to rank? I think if it's linked properly & promoted it will be fine, but I'd like to see if anyone else has had this issue. Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Did not get Good reply on my previous query. Can anyone help me?
I did not get satisfactory answer on my previous question here - https://moz.com/community/q/please-provide-solution-for-my-website-duplicate-content-problem Please help me.
Intermediate & Advanced SEO | | Alexa.Hill0 -
Rich Snippets - Easy Come / Easy Go!
Hi Guys, I've been trying like mad to get Rich Snippets (star ratings, price, availability) to show for product page results for www.evo.com. What's very strange is when I test my product page URLs in the Structured Data Testing Tool, the previews look great and the extracted data is what I'd expect. I am however getting "missing price" errors for every item in the Structured Data report in Webmaster Tools - which seems contradictory to what the testing tool shows. The error description says this can prevent Rich Snippets from showing. If anyone here could take a look at the schema.org/Offer markup on one of our product pages and see if they can see anything wrong with our price markup I would greatly appreciate it! The plot thickens.... What's even stranger is that when I submit product page URLs (that have reviews) to Google's index using Fetch as GoogleBot, the Rich Snippets appear - but then disappear sometime in the following day(s). The only thing I can think of is somehow my Merchant Center feed (which contains "product_review_count" and "product_review_average") which runs nightly is somehow 'breaking' the Rich Snippets that are generated after the page has been crawled. Any advice is greatly appreciated!
Intermediate & Advanced SEO | | evoNick
Will0 -
Top 5 tips you would give for an ecommerce blog
Hello, What are the top 5 tips or resources you would give to an ecommerce site that is starting a blog? If EGOL could share, too, that would be great. He's the best. So far we are doing: 1. Around 1000 words per blog post, but varying depending on the topic 2. New product and best product reviews for some of the posts. 3. I'm doing my best to have the writer make them best-of-the-web 4. After we've got a track record, I'll analyze the statistics to see what's working. 5. There's very little blogging in our industry Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Google penalized site--307/302 redirect to new site-- Via intermediate link—New Site Ranking Gone..?
Hi, I have a site that google had placed a manual link penalty on, let’s call this our
Intermediate & Advanced SEO | | Robdob2013
company site. We tried and tried to get the penalty removed, and finally gave up and purchased another name. It was our understanding that we could safely use either a 302 or 307 temporary redirect in order to redirect people from our old domain to our new one.. We put this into place several months and everything seemed to be going along well. Several days ago I noticed that our root domain name had dropped for our selected keyword from position 9 to position 65. Upon looking into our GWT under “Links to Your site” , I have found many, many, many links which were pointed to our old google penalized domain name to our new root domain name each of this links had a sub heading “Via this intermediate link -> Our Old Domain Google Penalized Domain Name” In light of all of this going on, I have removed the 307/302 redirect, have brought the
old penalized site back which now consists of a basic “we’ve moved page” which is linked to our new site using a rel=’nofollow’ I am hoping that -1- Our new domain has probably not received a manual penalty and is most likely now
received some sort of algorithmic penalty, and that as these “intermediate links” will soon disappear because I’m no longer doing the 302/307 from the old sight to the new. Do you think this is the case now or that I now have a new manual penalty place on the new
domain name.. I would very much appreciate any comments and/or suggestions as to what I should or can do to get this fixed. I need to still keep the old domain name as this address has already been printed on business cards many, many years ago.. Also on a side note some of the sub pages of the new root domain are still ranking very
well, it’s only the root domain that is now racking awfully.. Thanks,0 -
Duplicate content on ecommerce sites
I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,
Intermediate & Advanced SEO | | Creode0 -
Google Freshness Update & Ecommerce Site Strategies
Just curious what other ecommerce SEO's are doing to battle fresh content. We've been having our clients work on internal blogs, adding articles one click away from landing pages, and implement product reviews when possible but I don't know that it's enough. Our bigger customers have landing pages (usually category pages) with very competitive keywords. So my main issue is what to do with fresh content on category pages.. I've toyed with the idea of having the landing page content re written every now and then. We used to use a blog parser to bring snippits of comments from the blog into landing pages but I believe that to be a problem with duplicate content. News snippits from other sites don't seem beneficial either. Anyone have any other ideas?
Intermediate & Advanced SEO | | iAnalyst.com0