Facebook Share Percentage - On Blog Posts
-
Hi everyone,
I'm trying to find a way to give each post we are creating a quality status.
Since bounce rate on this case isn't really a viable option (Blog Behavior) since people could stay 10 mins reading it and then go elsewhere without interacting.
I'm looking for a way to focus on facebook sharing, lets say something simple like "Facebook Shares / Sessions" per each blog post, while I can have an idea on my own data, lets say my highest is 4.1% of all people that go to that post end it up sharing it.
But I wonder on average what would you consider a good engagement post, what would that percentage might be?
Thanks in advance.
-
Hello!
I think Dmitrii's response on this is quite valid, these metrics will vary across industries. Here is a post that does a good job of facilitating an answer to the basic question of how to define post engagement benchmarks.
http://simplymeasured.com/blog/facebook-engagement-rate/
From what I've read about Facebook engagement rates it seems that for pages with under 10k likes the average is around 1%. For more popular pages it would seem that the average engagement rates only go down from there...
Whatever you end up defining as the metric ratio you want to track, the average/benchmark will be derived from past posts and how well they have performed with the same engagement definition.
-
Hi there.
Well, there is no unified answer to your question, since the industries, marketing budgets and the way those budgets are distributed is vary from case to case.
Here is an article on benchmarks by industry, but I wouldn't really pay much attention to this benchmarks (read previous sentence): http://blog.hubspot.com/marketing/social-media-engagement-industry-benchmarks
Now, what I'd recommend is to set your own benchmark and go from there. Just use, let's say, the number of new (or not) visits, brought to your website per social media share. If you have enough data and engagement to play with, you can go step farther and track how many of those visits become conversions and so on.
This way you can set up your average or minimum benchmark on how many shares you need to get and at the same time you can see which type of content is working better for you.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
Share post on google plus profile VS google plus page?
Hello friends, I have a website, linked to my google plus profile and google plus page of the website. But after reading the post http://moz.com/blog/google-plus-correlations , something is not clear for me... To gain some seo benefit when I share a post, Should I share it on my google plus profile or in the google plus page of my website ? BTW, Its better to gain more followers to my google plus profile or to the google plus page of my website? Thanks...
Social Media | | lans27870 -
How to migrate social likes when moving blog domain?
Hi, Our blog currently is hosted at wordpress.com and we are planning to move it under mysite.com/blog. I've noticed that at the moment in the existing individual articles there are social likes for the reader to likes/follow the page. And we do have some likes from these social buttons e.g. in a particular article I receive 4 twitter likes/5 facebook likes from those social media buttons after the article body. After moving the blog would the articles lose the social likes? How would I manage it not to? I know that there is a wordpress plugin available to purchase: http://store.wordpress.com/premium-upgrades/redirect/ If I purchase it would it resolve my problem? Please help Thanks!
Social Media | | LauraHT0 -
How can I track on my facebook page shared links without using short url redirect service?
Hi, I wondering how can I track and analyze on all my shared links in my facebook business page without using short url redirect service like: “Tiny” url or “bitly”? Thanks in advance.
Social Media | | JonsonSwartz0 -
Do you need legal rights to pictures in Facebook posts
When I add an image to a Facebook post (for a FanPage) does it need to be something I own or have credited, or can I use whatever images I like? Is this something that is at all monitored? Thanks!
Social Media | | theLotter0 -
How do you make multiple Facebook Like/Welcome pages?
I have one running here http://www.facebook.com/pages/Podium-Magazine/174645832595027?sk=app_190322544333196 I want to add a different discussion piece, behind the "like us" form each month and not have to replace what I have Does anyone know how I can set up multiple different Like pages? Cheers Stephen
Social Media | | firstconversion0 -
Is there a way on OSE or any other site to find the 50 most socially shared URLs on a given domain?
I'd love to see which URLs on a specific domain get socially shared the most. I know I can use OSE to say figure out exactly how much social sharing has happened on let's say this URL:
Social Media | | Almonds
http://en.wikipedia.org/wiki/Barack_Obama But what if I want to figure out the top 50 most shared URLs across all of wikipedia.org. Is that possible on OSE or anywhere else? If not, do you have some ideas on how something similar could be achieved?0 -
Is facebook and twitter always a good idea to promote a website and improve Google rankings?
I'm attempting to promote a fresh seafood market / restaurant here on the Sunshine Coast, Australia. I have not found a lot of examples of people using Twitter and Facebook to promote this type of business here. Is it hard to justify the time for return here? One benefit I thought for twitter is we could have tweets displayed on site giving us some dynamic content which would hopefully keep Google spider coming back more regularly is this correct? Is there any link building advantage to using these social media sites?
Social Media | | iSenseWebSolutions0